Tian Haimo and Gao Suiguo soon couldn't hold on.

Although Jiangnan Satellite TV's programs can only be influential in Jiangsu, Zhejiang and Shanghai, and according to the ratings, tens of millions of people have watched that feature, but because of curiosity, trendiness, especially young people's worship of social hotspots, it is enough to burst out with strong purchasing power.

This effect later surprised old-school business analysts.

Whoever makes the old-school business analysts, unable to understand that "although the gold is a fertilizer, it is enough to put its manufacturers out of business." But as long as it takes the route of high-quality limited edition and raises the price dozens of times, just relying on the stupid money and ghost animal pilgrims of station B can save this fertilizer factory".

Especially at present, the hottest online game "World of Warcraft" in China and the most popular in the world is "very late" in the 2.0 era because of cultural censorship problems, and the 3.0 era is even more "forgotten". The loneliness of netizens is really depressed to a limit.

Any person drops a match and shouts "Jia Junpeng, your mother called you home for dinner", which can detonate 400,000 followers (or was later locked and forbidden to continue to follow, so it stabilized within 400,000) and tens of millions of clicks.

So, a while ago, a Mango Terrace sold cakes that caused a dispute and smashed the car to lose more than 100,000 cakes;

and today's Jiangnan Satellite TV's "white beautiful college students sell cakes in order to correct their names and clearly mark the price of e-commerce business", which contrasts with each other.

This kind of contrast is cute, and it is impossible to prevent the post-80s and post-90s from being self-heating and stir-frying, and willing to be a forwarding party with their own dry food.

Tian Haimo was quite conservative before he appeared on TV, and only saved up for two weeks' output in case of the shipment wave attracted after the release of soft news-

The reason why I don't dare to save more is, on the one hand, I am not very confident in the freshness of the product. The packaging line of Gao Suiguojia was originally only used for sterilization and packaging of roasted food, and the shelf life of processed food was naturally shorter.

And even if Feng Jianxiong "improved" (the so-called improvement is to simply change the raw materials according to the law) after the formula, a pound of sugar costs 40 yuan.

Hoarding ten tons and eight tons of inventory is enough to squeeze all of Tian Haimo's cash flow. If it is unsalable, Tian Haimo will have no way out.

Now, the adverse reaction of "cautious stockpiling" has quickly exploded.

"How much do you produce every day? It's only half a ton? How can it be sold!"

"What? Your own big walnut supplier is out of stock? How can it be out of stock? Oh, you mean that there is no such batch of quality goods? Then there are better ones! What? The price of a pound will increase by 15 yuan? What are you cheating on me, and the price of my finished product cannot be increased!"

"Change suppliers! This supplier is too weak!"

A series of emergencies made Tian Haimo a little confused,

In addition to being anxious, she found that she really couldn't play the business that suddenly became huge.

The growth was too fast, and she didn't have enough time to learn and grow.

Helpless, she could only run back to Jinling to find Feng Jianxiong in person.

"Xiaoxiong, do you want to buy shares? All the 2 million I borrowed went down, and there was nothing to pay. However, Guoguojia's factory is too small, and at the current sales growth rate, our production capacity will soon be unable to keep up. If the conditions are not met, I would rather choose to sell out of stock than sell. This kind of business has a food safety accident and it's all over!"

Facing the dusty Tian Haimo, Feng Jianxiong was still calm.

It's not that Feng Jianxiong is really so good at industrial entrepreneurship that he can command Ruoding - in fact, Feng Jianxiong is just a top-level mouth troll, and hard work is not his forte. At most, he can only strategically mention Tian Haimo, and by the way, he can only bring some management precautions.

He was able to be so calm, mainly because Tian Haimo's business scale was still too small.

With Feng Jianxiong's net worth, courage, and business of less than hundreds of millions, he can deal with it indifferently. Because he has a thick foundation, he can afford to lose, and he can slowly try and make mistakes.

He calmly persuaded: "So, you are just short of money and want to expand production? Because of a wave of advertising effects, the temporary popularity boom generally does not last long. The payback period for a fixed investment in equipment can be much longer. ”

Feng Jianxiong's reasoning is very realistic.

Engaging in industry is no better than starting a business on the Internet. Even if it is an e-commerce company, it seems to belong to the Internet industry, but if it is a self-operated brand, it is not as light as a pure second-class dealer.

In later generations, those Internet celebrities who realized traffic generally chose to sell clothes. For example, Zhu Xueli's generation will never interfere in the production process, and they will all get the goods when they become popular, and they will not bear the risk of heavy assets at all.

To put it mildly, even Apple will not do its own production, but will outsource, the lighter the fixed assets, the lower the risk for the brand operator.

Once you get your hands dirty and do that kind of productive dirty work, even if the net profit brought by the increase in production is good, the fixed investment in equipment will have to be depreciated for many years before it can be recovered, and there is an accident in the middle.

But Tian Haimo has staked her parents' savings, so she is gambling on her life and can't afford to lose.

If she loses, she may not be able to really recover, but she definitely has no face to say anything, "Prove that she is not a vase, and she can succeed on her own without appearing as Feng Jianxiong's girlfriend/wife." ”

At that time, the only thing she can do in this life is to obediently lie low and be small, become a virtuous helper behind Feng Jianxiong, and endure all the criticism and slander of the world.

Judging from the "ranking of the most unsuccessful behaviors in China in recent years", Tian Haimo can even be regarded as one of the most losers: mortgaged the house, but only to invest in industry.

It's silly.

……

"I've thought about it, but I'm still insisting that you invest more. It's definitely wrong to blindly expand production, but I don't think it's a problem to expand it by one or two times.

I have calculated with Guoguo that if there is a stronger hype promotion plan in the future, the production capacity can be digested within one or two years. In addition, we have tried to consider the versatility of the equipment when we cast the line, and after a little adjustment of the line, we can divert it to the production of various flavored nuts, even if the cake is cut and hit the street, there is still a way back.

I hope to increase the capital by another 3 million, if you want to buy shares, you can buy shares, if you think I still have anything valuable to give you, then mortgage, the interest is higher. This money should be enough for me to turn around for two years and survive to a profitable period, or at least the brand is recognized by VC. When the time comes, you will definitely be able to exit at a high price - if you want to exit. ”

Tian Haimo was very resolute and gave Feng Jianxiong a final showdown.

3 million is not a big deal for Feng Jianxiong, so the key to influencing his decision-making is that he is not optimistic about Tian Haimo's expansion speed.

Feng Jianxiong thought for a while, nodded and said, "Then you are going to calculate the share price according to the original proportion of fixed asset investment? If I enter 3 million, I will give me nearly 50%? Then aren't you married?"

Tian Haimo smiled slyly: "How can it be calculated like this, I have been operating with Guoguo for so half a year, and the 'Three Squirrels' brand and the 'Squirrel Fruit Industry' business name already have brand value and intangible assets." Shouldn't these brand values be taken into account when calculating equity value?"

Feng Jianxiong smiled dumbly: "Go back a week, your 'three squirrels' are not worth anything, it was I who matched the propaganda war between Jiangnan Satellite TV and Xiaoma, and your brand value intangible assets skyrocketed all of a sudden." I haven't settled my publicity fee with you yet. ”

Tian Haimo shrugged officially: "You can make a price and count it together." I'll just take you out 3 million, plus how much you think you contribute to the brand. ”

Feng Jianxiong looked at the little lover playfully, and found some clues from the other party's eyes:

"So, you've already asked someone outside to evaluate how much the trademark 'Three Squirrels' is worth by you? ”

"It didn't cost anything, I let people evaluate it for nothing. Tian Haimo stroked his long black straight hair very chicly, looking a little proud and proud, "I took the initiative to reveal the news, found the investor you made last time, Mr. Xu, fooled him and said that I intended to pull him to invest, asked him if he had any intentions, and if he was interested in asking his people to give me an estimate."

He shouldn't have paid much attention to it, but at least he found someone to give me an estimate - his person said that according to the current popularity and hype, the brand intangible assets of the three squirrels are probably worth 4 million. ”

What a cunning young lady! Just deceived the asset appraiser outside to give a rough estimate!

Tian Haimo finally went straight to the showdown: "I believe that his estimate of 4 million must be low, because he also wants to suppress my price - however, since you are my man, you will take advantage of it." If you are willing to vote, people outside lied to me and said that it was only worth 3 million, and I believed it. ”

It's really a cool girl who is a husband and wife who settles accounts.

Feng Jianxiong roughly calculated that a well-known brand with tens of millions of people on TV and the Internet, and it has aroused a short-term Internet celebrity boom, 4 million must be worth it.

If you accept this setting, you can count Tian Haimo's previous 2 million in ALL-IN, as well as Gao Suiguo's investment in the equipment and plant that has been added to Gao's original speculation factory, and the 3 million investment that he Feng Jianxiong is ready to chase.

Then, after he injects capital, the company's valuation may exceed 10 million, and his 3 million investment can only account for about 30% of the shares.

"Okay, I'm optimistic about you. I want 35%, 5% even if I pull a discount for you to pull external publicity resources - rest assured, I will continue to pull publicity resources for you in the future, and the advertising expenses you can save are far more than that. ”

Feng Jianxiong agreed, but he was still a little puzzled in his heart.

"You can be my woman meekly, why do you have to go to such great lengths to be a wicked person in vain?

Feng Jianxiong questioned, and at the same time, he had already aggressively made Tian Haimo's business dress disheveled, and conquered her several times.