Li Fanyu will not sell Land Rover, no matter which way he starts. Pen, fun, and www.biquge.info

Personally, he has already scolded all the luxury SUV model competitors in the Chinese market through the remarks made at the press conference.

If the Land Rover is sold now, I am afraid that as many people praised him before, he would have to poke his backbone.

Yu Zhengxin, that's even worse.

What is the purpose of his Land Rover branch and the price of Range Rover to the current level? Isn't it just to break the price monopoly and move closer to a broader and more relaxed market in the future?

To be honest, 10 billion is not a small amount of money for Zhengxin. I worked hard for two years to save my current family foundation. It is really a cool thing to increase the income of one-tenth of the assets at once.

And using a Range Rover model to convince so many foreign brands and make them soft is also something worthy of his own pride.

But that's not enough.

Far from enough!

Not to mention how much you can earn by breaking the price barrier Zhengxin, even if Li Fanyu wants to sell Land Rover now, it will never be 10 billion!

This 10 billion seems like a lot, but if Li Fanyu accepts it, there will be too many things to lose.

As soon as he set up the FLAG in front of the public, he changed hands on Land Rover, so not only his reputation was ruined, but even the image that Zhengxin had just established would collapse like the World Trade Tower.

These car companies are not stupid, they are not afraid that Li Fanyu will set up a new brand to fight with themselves after selling Land Rover.

If you really accept this 10 billion, it is equivalent to sucking away the hard bones of Zhengxin. Then Zhengxin will no longer have the moral capital to challenge these foreign companies. A betrayer is not qualified to carry the banner of resistance.

Li Fanyu knew this very well in his heart. The loss of these can cause far more than 10 billion losses to Zhengxin.

The iconic banner of the national automobile industry and the national pride in the minds of consumers can be measured by money?

Thinking about it from another angle, why would these companies spend such a high price to acquire the Land Rover brand when Range Rover has just come off the assembly line and has been sold for less than a week?

Because they're afraid!

Range Rover's pricing is only half or even less than the price of a model in its class. Now, after Li Fanyu angrily scolded Ricone and exposed the pricing of the luxury SUV market, the sales of this model have risen in a rocket trend.

You may not be able to see anything in a short period of time.

However, there is a Range Rover model that has passed the quality test, positioned high-end, and has an all-round advantageous price. Then the four car companies present, and even some other car companies that did not come, are facing a fatal blow in the same market.

If you don't buy Land Rover, you will nip this spoiler in the bud. There are only two ways in front of them - reduce prices to stabilize sales, or maintain the current price and slow sales!

Sitting back and watching the unsalable models is an impossible thing for a car company to happen. But if the price is reduced across the board, then the losses caused may be more than 10 billion a year for a car company!

Take, for example, the current Range Rover competitor, Riccoen Pilot.

The official retail price of the flagship version in the Chinese market is $2.4 million. This car has been selling well in the Chinese market for more than three years and has not been replaced. It can be said that regardless of the price, in terms of the configuration of the Range Rover, the Pilot does not have any advantages except for higher fuel consumption!

So if you want to compete with Range Rover, even if you take into account the brand factor of Rickorn, you must at least reduce the price to about 1.2 million.

For every time one Pilot is sold, the profit of the Ricon Company will shrink by 1.2 million yuan! According to the current annual sales volume of 60,000 units in the Chinese market, the average price of each unit of the entire Pilot series will be reduced by 800,000 yuan.

For the Ricone company, the profit of 48 billion will evaporate out of thin air!

However, even so, it has to be said that Zhengxin Land Rover will not continue to launch new models with the same high quality and low price!

If Land Rover launches a full-size luxury off-road vehicle with a starting price of 1 million and a cap of 2 million, and a hard-core mid-size luxury SUV with a starting price of 400,000 and a cap of 800,000, then Ricoen's entire product line ......

will face the fate of hitting the streets on all fronts!

In such a situation, even if Li Fanyu raises the transfer price of Land Rover to 100 billion, he estimates that Ricone Company will consider it.

In such a situation, no matter what kind of purpose Li Fanyu is in, he will never let go!

Looking at a group of people with different faces in the reception room, he looked at himself with a blank eye.

Li Fanyu spread his hands, "With all due respect, you guys are really too naïve. Why do you want me to stop and be dumb with money?

Amusing!

I'm not afraid to tell you that in the luxury SUV market, Zhengxin is already determined to win! But you haven't even seen the current situation clearly, it's really ....... Huh!"

Silly than!

He contemptuously threw an adjective and a noun at these people.

Seeing that the faces of this group of people were blushing, he sneered: "Go back." You are no longer in a position to buy me or negotiate terms with me. Your current situation is like a purse that has been cut by a knife. As long as I hold the opening with my fingers and shake it gently, I will get most of the wealth inside.

And you want to beg me for a gold coin, don't you think it's a childlike naïve thing to do? This is a shopping mall, not a kindergarten.

It's not a thing, it can be solved with a candy. ”

Li Fanyu has no scruples now.

The skin of the face has already been torn, if it is said that An Ning was allowed to deal with this group of people before, he still has the intention of paralyzing the enemy and buying time and space for Range Rover. Now, he doesn't even have this level of concern.

After the media disseminated the rhetoric at its own press conference, the image of the Range Rover has been established. Any disgraceful use of a foreign company against Range Rover or Zhengxin can be regarded as a medal of battle.

At that time, not to mention the government, not to mention the entire Chinese national automobile industry. Let's just say that public opinion and consumers will spontaneously stand up for the right letter.

This is the benefit of occupying the moral high ground!

After two years of development, sufficient capital has been reserved. He can finally tear off all the disguised kindness and show his fangs.

Pick someone and eat it!

"Don't be too arrogant! I admit that the pricing strategy of this Range Rover and the remarks you made the day before yesterday pose a great threat to us. But you have to think about what you will face when you go to the dark with such a road!

Not to intimidate you, you've broken the rules. If this kind of behavior persists, it will cause an astronomical loss to all high-end brands in China! If that is the case, you will face the fiercest retaliation of all enterprises!

Facing the Acura representative pointing at his nose and hysterically scolding, Li Fanyu smiled slightly, "It's okay, I'm used to it." When have you ever tolerated righteous faith? Please make it clear that from the very beginning, we have been fighting each other!"