Chapter 108, Chief Content Officer!
"It's ......"
Jiang Lun looked at these materials, "The country is going to start rectifying the music market?"
"Hmm!"
Liu Xiahui nodded, "Several IT giants have begun to take action, including our company's music playback software - Easy to listen to music, the company is currently in order to obtain genuine music licensing, has paid more than 75 million licensing fees, and then the action to obtain authorization will continue, before the end of July, all music without authorization must be taken off the shelves!"
"For those who make music, it's spring, but for the major IT giants, it's cold!" Fu Chunli said with a smile, "If I stand in Mr. Liu's position, I will definitely have a headache, but now I am the general manager of Rainy Sky Music, and I have to be responsible for the musicians, and I must applaud this action!"
Liu Xiahui smiled bitterly, "I don't have a headache, isn't it just spending money, what can be done with spending money, it's not a problem! But if you spend money, you have to earn it back, in the music market, I believe that with Sister Fu's joining, all difficulties can be solved!"
"You're holding me up too high!"
Fu Chunli said with a smile, "Jiang Lun told me his idea last time, and the solution of digital music payment is worth trying." It's just a specific situation, and I want to hear more about it!"
"Oh?" Liu Xiahui's eyes lit up and looked at Jiang Lun, "You have a way?"
Jiang Lun smiled modestly, "It's just that there are a lot of ideas, and they haven't been tested by the market, and they are not mature." ”
"It's okay, you can say it!"
Liu Xiahui said, "Having an idea is a good thing, everyone can work together to perfect the idea, now the easy to listen to transformation is imminent, any valuable proposal, you can give it a try!"
"Okay, then I'll talk about it!"
Jiang Lundao, "First of all, no matter what the product, user experience is the most important, and being able to control the user experience well, and then retain a large number of users, this is the key to success!"
"Hmm!" Liu Xiahui nodded, noncommittal, "This is the core of all application products, but with the problem of music copyright in the music library, the core competitiveness of user experience has gradually disappeared, and now several major IT companies are fighting, whoever has more content in the music library, who can occupy more market share!"
"Not necessarily!" Jiang Lun shook his head and smiled, "In fact, some small details can also improve the user experience, but before that, I want to know how many songs there are in the easy-to-listen music library?"
"There are more than 2 million songs that have been licensed, but it is still not enough, and there are still nearly 10 million songs that have not been obtained, and now the company has set up a special team, and is talking to the record company everywhere to get the authorization of their music library!" Liu Xiahui said.
"We can offer some conditions, such as song copyright sharing, not to buy out their music library license at one time, but to give a monthly share, so that they will be interested in the long run!"
Hearing Jiang Lun say this, Liu Xiahui couldn't help frowning, "Share, then what do we pay for every month? Now listening to songs is still in the free stage, and it is not profitable at all!"
"Of course there will be ways to make a profit!"
Jiang Lun said with a smile, "For example, if you open an easy-to-listen membership, you don't need more than one month, that is, ten and fifteen yuan, the price of a pack of cigarettes, but members can enjoy many functions that ordinary users can't enjoy, such as listening to lossless music, watching MVs, and reaching cooperation with some celebrities.
In addition, merchants on the Yida e-commerce platform can also implant the music playback function on their store page, which also requires the merchant to open a Yiting membership, and when the buyer enters the store and hears the music, there will be a feeling of entering the physical store. ”
Jiang Lun paused, looked at Liu Xiahui's increasingly expectant eyes, and said: "In terms of software, we can cooperate with major communication operators to open a 'easy-to-listen music exclusive traffic package' for users, in the absence of WiFi, you can also listen to songs at a low price with traffic, such as five yuan a month, you can give 1G traffic package, ten yuan to 3G, and so on!"
"These proposals are good, very open-minded, and break our original shackles!"
Liu Xiahui praised, "Hearing you say this, I seem to see the dawn now!"
"Of course, I still have a lot of ideas, but everything has to be slow, and it is a long process for a product to be profitable!"
Jiang Lun naturally won't say all the more core ideas, he has conditions, it depends on whether Liu Xiahui agrees or not!
"Although the company is in a hurry, as long as there is a way to make a profit, as long as we can walk ahead of others and grasp the initiative, we have already succeeded in a small step!"
Liu Xiahui said, "What requirements do you have, you can put it forward, you have too many surprises for the company, this is not just a musician can do, I am looking forward to it, what other ideas do you have!"
"My request is simple!"
Jiang Lun pursed his lips and smiled, "First of all, easy-to-listen music must be integrated into Rainy Sky Music and become a product of Rainy Days, so that I can better communicate and propose at any time!"
"This one can be!"
Liu Xiahui nodded, "I'll send a document later, asking the network company to move the entire team of Yiting to a rainy day." ”
"Also, I ask for a five-percent increase in Yutian's shares!"
After Jiang Lun finished speaking, he stared at Liu Xiahui tightly.
Liu Xiahui's brows furrowed slightly, but he quickly stretched out and regained his composure.
He thought for a moment and smiled, "This is okay, I'll give you five percent, but I also have a request!"
"Speak!"
"Rainy Day Music's Chief Content Officer, you're in charge!"
"Huh?"
Jiang Lun waved his hand again and again, "This is not good, I have never experienced it, what is the chief content officer?"
Liu Xiahui looked at Fu Chunli beside him, "Sister Fu, you come and explain to him!"
Fu Chunli laughed, "Actually, it is not difficult to be a chief content officer, as long as you understand the market, media, copywriting, pictures, story creation, and user insights." ”
"It's so troublesome......"
Jiang Lun listened, his head was big.
"It's not as scary as you think!"
Liu Xiahui explained, "Unlike the CCO of other companies, you are a star after all, you have a heavy workload on weekdays, and you are estimated to spend less than 12 hours a month sitting in the office, but since you propose a plan for the company's products, you have to give you a suitable identity, right?
"I see!"
Jiang Lun understands, that is to say, this position actually has no real power, it is okay to scare and scare people, and it is not worth mentioning at all in front of a bunch of CEOs.
But fortunately, he has a stake in him, so that this chief content officer is not an empty shell.
……
In the morning of the same day.
In the mailboxes of all departments of Yida, a notification email was received.
The content is Easy to Listen Music and its entire team, integrated into Rainy Day Music, and from today, it will be operated by Rainy Sky Music.
The second point is the appointment of Jiang Lun.
This resignation surprised the entire company.
Using a star to be the chief content officer?
Can he handle it?
There are also people who see through the problem at a glance and can't help but scratch their noses.
Rainy day music is such a small disk, it is the grandson company of the entire Yida Group, and it is necessary to arrange a full-time content officer?
At this time, Yida Network Technology Company also received this order.
"Hoo ......"
The general manager of the company breathed a sigh of relief, "Yi Ting, this money-losing thing, has finally been kicked out of our company!"
"Hehe, it depends on what happens on the rainy day!"
The vice president sneered, "Even if they have Liu Xiayu in charge and invite Fu Chunli, it's just Er'er!"
"Jokes, our professional IT companies can't support it, can their music company play there?" another vice president also sneered, "This product is a business plan, not a play with feelings, this time it's up to them to suffer!"
"Shh
The general manager made a silent gesture, but said with a smile, "We can't do this, the easy-to-hear team is now packing up and preparing to move away, we will also send it off, express our sorrow, remember, show me the crying!"
"Yes, yes!"
"Yes!"
“……”
For the employees of the Easy Listening team, it may just be that the working environment has changed from the 28th floor to the 7th floor, and the leadership at work has changed.
But for the easy-to-listen product, it is a complete change of helm.
They also don't know how far this product can go and how long it can last without the support of Internet companies and into the hands of music companies that are not proficient in Internet technology.
……
Jiang Lun and Fu Chunli left Liu Xiahui's office and walked on the way back to the company.
In the elevator, Jiang Lun said, "Sister Fu, I will work hard for you in the future, I will go back to write a detailed proposal report, and take the time to get it back for you, I have to rely on you in terms of implementation, I have too many activities next month, I am afraid that I will not have much time to sit down and deal with the work of Yiting." ”
"You can rest assured, the company's recruitment has been sent out, if you really want to do it drastically, there are no three hundred people, this company can't turn around, you are busy with you, I have something I don't understand, and then talk to you!"
"Okay, I'll have to go to Angkor in a while, so I won't go back to the rain with you!"
"There you go!"
As he spoke, the elevator stopped on the brokerage floor.
Jiang Lun got out of the elevator, did not forget to wave goodbye to Fu Chunli, and waited for the elevator door to close before walking towards Wu Chaoyang's office.
"Oooo
raised his hand and knocked on the door, and after a while, Wu Chaoyang's voice came from inside, "Come in!"
After Jiang Lun pushed the door into the house, Wu Chaoyang immediately stood up and said with anticipation in his eyes, "The game promotion song has been written?"
"Hmm!"
Jiang Lun nodded and turned on his phone, "You listen first, if you can pass this level, I'll let the rainy day start the production!"
After saying that, intense rock music came from the phone.
After the song was played, Wu Chaoyang nodded and said, "Yes, just take this song and do it!"