Chapter 149: Go to the pit crooked nuts
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Some people are happy, some are worried, a few are happy, and some are sad. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Unlike the popularity of Zhengxin's side, Risfast's 12 suffered a sales waterloo.
In fact, in my heart, the British don't look down on China. However, with the three major series of Germany, Japan and the United States repeatedly creating sales miracles in the Chinese market in recent years, Resfast, an old sports car manufacturer, has also moved its heart.
After surveying the sales of the Chinese sports car segment and looking at that heart-warming data.
The company changed the engine and shape of the 6 that had been discontinued, declared that it was specially designed for the Chinese market, and set a price that made everyone laugh at their dreams, and planned to come over to grab money.
In fact, Reisfast does not have a production line and sales network in China, but it usually sells many Fast cars in China through original imports. So this time, they divided six percent of the profits and entrusted 12 percent to a foreign trade distribution company to China for sales.
This foreign trade company also thought that it had received a big job and was ready to make a fortune from this business. I didn't think that 12 would be slapped in the face continuously, and I held back the fire all of a sudden. From the official sale on the 18th, to the 25th, more than 30 vehicles were sold in eight days.
If this situation continues, I am afraid that I will not even be able to earn back the cost of advertising.
I have to say that Reisfast still has a foundation. Even if the word-of-mouth and reputation have been rotten in the market to a certain extent, there are still people who pay for them and sell more than 30 vehicles.
This point is absolutely incomparable to the faith. If the situation of the two is reversed, none of the PR can be sold.
No way, this is the brand heritage accumulated over a hundred years.
However, of course, this did not meet the company's expectations. So after several days of increasing publicity, but the effect and response were mediocre.
Fast, in desperation, immediately stopped production for 12. And immediately changed his tone, as if he forgot the 12 words customized for the Chinese market. Instead, it announced that it will be unveiled at the North American Auto Show in November and go on global sale.
But to be honest, 12 is okay to fool China.
The technology other than the engine is old-fashioned, and now they are trying to use the North American auto show to open up sales, and it can be seen that they really have no choice.
China can't get mixed up here, let's change places. You can't let this little inventory fall on your hands......
Li Fanyu estimated that this is what Rehfast thought.
However, Fast's announcement that the 12 will be unveiled at the North American Auto Show really gave him an inspiration, since the 12 can go over to make money, then theoretically, PR can also go?
To be honest, it's really a bit hard to wipe your face with PR to make money in China......
Don't look at the performance version, it sounds lofty, but it's actually just a gimmick. The normal version accelerates to 100 km/h in 41 seconds, and the version accelerates to 100 km/h in 35 seconds.
If it's 9 seconds and 4 seconds, the driving experience is very different. But 4 seconds and 35 seconds, where can you say how bad you can only be for some local tyrants to satisfy their own pretending desires.
But foreign countries are different, how cool it is to go out and pit crooked nuts Hello, pot friends mud howl! This is the PR version, and the acceleration of 100 kilometers is only 35 seconds. It's the go-to tool for dating friends, traveling at home, and experiencing the driving sensation of racing. Now on sale at the North American Auto Show, the price is only 288,000 dollars, don't want you 998, don't want you 188, just 288!
Ahem...... It's cool to think about.
I thought that the road to going abroad was long, but I didn't expect the opportunity to come so soon. It's just that Li Fanyu vaguely remembers that in the time and space before him, the North American Auto Show seemed to be in January
It doesn't matter, it came early and came by coincidence! Go abroad to pit money, and it will be you!
So, the complacent Li Fanyu immediately made a decision to take PR to the North American Auto Show!
The North American Motor Show, together with the Frankfurt Motor Show, the Geneva International Motor Show, the Paris Motor Show, and the Tokyo Motor Show, is known as the five major international exhibitions.
It was formerly known as the Detroit International Auto Show, which has a history of almost 100 years. It is the longest-running and most periodic auto show held in the United States.
The organizer is the Detroit Automobile Dealers Association. Speaking of which, some people may understand what this auto show is for.
Yes, it's actually a big car dealership and car manufacturer docking program. By the way, the major cattle car companies went to show off their technology, showing off the concept cars that look cool but not necessarily made. Show off your muscles and blow and blow, it's that simple.
Auto shows, in fact, are essentially no different from film festivals.
No matter how fancy the situation is, no matter how staggered the routines are, they are all going for fame and money. But at the end of the day, it's all about the money.
So when it comes to money, Americans, especially Detroiters, become very open-minded.
I haven't heard of it, I don't know.
Pr?well, I seem to have an impression.
Do you want to come and exhibit, yes, of course, Detroit welcomes you, friends!
That, the quotation will give you a thought, you understand the exhibition period of ten days, the booth is divided into three grades, 1500 knives per square meter in the venue, 1000 dollars per square meter on the edge of the venue, and 500 dollars per square meter outside the venue.
If you choose the first gear, we can arrange a star-rated hotel for you, and overseas will arrange for you to arrange vehicle consignment of exhibitors. In the second tranche, the exhibitors will be arranged for accommodation and dinner, and the organizer will arrange a dinner.
The third gear, don't be interesting, do your own things.
Oh, I forgot to mention, the booth starts at least one hundred square meters. Which do you want?
Li Fanyu was stunned by this six-to-fly way of collecting money, I heard that your Detroit has been in a recession for the past two years, and now it seems that you are even more depressed than I thought!
This is simply a trick of some tour groups in China, Uncle Sam, you have learned badly......
After pulling the skin for a while, Li Fanyu instructed Wang Meimei to reply to the organizer that he wanted the third gear! I heard that it was too hot in your venue, and I was not used to it. It's nice and cool out there!
Li Fanyu is really right, Detroit is indeed short of money now.
The city's industrial structure is monolithic, and the economic transformation failed after the collapse of the industry as a whole, and the population began to decline sharply from about 10 years ago. Middle- and high-class producers began to divest their industries to flee the city, and massive unemployment led to soaring crime rates and various law and order incidents.
At its worst, the mayor even declared the entire city bankrupt. The house leak happened to rain overnight, the widow put Ai Pian next door, and then the United States suffered a subprime mortgage crisis, which made the already sluggish automobile industry even more unbearable.
However, in the past two or three years, with the gradual recovery of the economy, Detroit also wants to regroup and regain its former glory.
How do you recast the brilliance?
Come and go, the auto show has opened for me bigger, the conditions have been more relaxed for me, and the funds have been given me less control. As long as it can attract investment and stimulate consumption to the city, we will let it go.
Not to mention, as soon as you do this, you really make a name for yourself.
The worst time for the whole city, that is, 13 years. Almost no one dared to go to the auto show for fear of being raped and then killed by the lovely residents of Detroit. Subsequently, one after another, first-line auto brands made it clear that they would not participate in the North American Auto Show because they were also singing a one-man show, which was particularly dangerous.
It is said that at the height of Detroit's chaos, even the local gangs ran away en masse, and they felt that the city was too dangerous.
What kind of mess do you think this has to be?
However, in the past two years, because of the inclusiveness and openness shown by the auto show, it has also increased its face. Two consecutive auto shows have achieved good results, and a fairly objective transaction volume has been reached.
That's why Riesfast, who has no way out, has set its sights on here.
And Li Fanyu, a milking crowd who didn't know the truth, also rushed over to join in the fun, and because of the language barrier, he also deliberately found a translator.
Well, it's the Miss Cheng Ke who claims to know five languages, is proficient in four of them, can cook and warm the bed, and works hard without being clingy. To be continued.
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