Early in the morning of April 1, when everyone in Damai Company was already busy, anxiously preparing for the official launch of their company's official website and then the first batch of 10,000 mobile phones to be sold online, the public opinion outside was already dominated by discussions about Lexin.

At 5 p.m. on March 31, Lexin officially announced that it will officially revamp Lexin at 8 a.m. on April 1 and launch version 4.0 of Lexin.

Since Lexin was launched by Lo International last year,It has now developed to version 3.7,During the period, it has experienced the group function of version 2.0,Version 3.0 of voice message and red envelope grabbing function, etc.,Almost every revision of Lexin,It will be accompanied by a lot of new features or adjustments to new gameplay,And these things that were launched before,Almost without exception are all widely acclaimed。

The last time the red envelope function was launched, it has been so long since the Spring Festival, and the majority of netizens are still looking happy, and the craze for red envelopes has never subsided, in this case, so far, the number of registered users of Lexin has approached 200 million.

In just over a year, it has developed to such a scale, although it has the influence of Lexun Li and alumni networks and other social foundations, but Lexin has achieved these achievements in such a short period of time, which still surprises many people.

As for its competitor, the software called "Tutu" has long been thrown off by Lexin, and even Lexin's shadow cannot be seen.

Now Lexin has become the largest mobile communication software worthy of the name.

At the beginning, Lexin only pushed the new version of the news in the Lexin software, but after being noticed by the media, it immediately wrote an article to report, and after a small range of dissemination, it suddenly exploded and spread throughout the media.

This time, after less than three months, Lexin suddenly announced the news of the new version, which naturally attracted the attention of the media, and began to carry out various analyses and discussions on the relevant situation of the new version of Lexin.

No matter whether the things they say are reliable or not, and how high the gold content is, the media will not care about this, they just know that it is enough that netizens like to read these news.

Because the topic was provoked all of a sudden, the new version of Lexin immediately attracted the attention of many parties, and even many Lexin users were probably infected by the media and began to discuss this topic after dinner.

In the index of Qianbaidu, related topics about Lexin suddenly rushed to the top three.

And about these, on the morning of April 1, reached a climax.

April 1st is April Fool's Day in the Western tradition, and from early in the morning, on major forums or post bars, a large number of claims about this new version suddenly appeared news,And the things exposed in it,It's also more outrageous than the other,But the content inside is very attractive to the majority of netizens,Although there are many people who disdain it after reading it,After all, most of the things,It looks too fake,But there are still a lot of Lexin's brain-dead fans in their hearts or mouths expressing their yearning for these functions,For a while,Disturbed,True and false,It's not clear what people can tell,But it is precisely because of the existence of these confusing true and false news,Let the people pay more attention to the new version of Lexin, with the topic of the new version of Lexin to stir up.

According to Lexin's consistent urine, after the announcement of the news, it will not release the relevant news of the new version, in order to continue to hang the public's appetite and attract enough attention to the new version to the greatest extent.

In the smug eyes of the staff of Lexin's promotion and planning department, the people are entering the public opinion guidance carefully prepared by Lexin as they envisioned.

At eight o'clock, there was hardly a long wait, and it was almost time to get up and wash up, and leave the house after breakfast.

Most people, before going out, almost unanimously hesitate, look at the wall clock on the wall, then sit down again, connect their mobile phones to the wireless network at home, and then start the update work.

In 2011, in the era of 3G network has not been completely covered, for the people, traffic is still quite expensive, although Lexin is really good, but they don't want to use the precious traffic on the update, you know, just use Lexin on weekdays, this traffic is not enough.

Under this psychology of wanting to be the first to try,There are about forty percent of Lexin active users,Regardless of the upcoming work time,Almost the first time to choose to update the app,After the patch package is downloaded,They can't wait to choose to install the patch,Looking at the progress bar that little bit forward,The expectation in their hearts,It can't help but rise to the top。

What does the new version look like, or what new features have been added, they still have questions in their minds.

Anxiously waiting, the progress bar finally walked the last bit of distance, when watching the familiar little fox's page appear on the screen, many loyal users of Lexin, are a little nervous heart beating, he doesn't know, a few seconds later, there will be a new world, unfolded in front of him.

After entering the main program of Lexin, all the users who updated the new version of Lexin for the first time almost unanimously began to investigate this so-called new version.

But soon, a look of confusion also appeared on everyone's faces, because they found that compared with version 3.7, the so-called version 4.0 of Lexin didn't seem to have changed at all.

However, their confusion did not last long, because soon, the reminder tips about the new version appeared on the screen, and at this time, according to the tips to the personal page, where you saw a big "Lexin Literature" four words, after clicking in, you saw the cover of the screen.

At this time, people finally realized that the new version of Lexin was just the launch of this Lexin literature section.

In this way, it can be described as a few joys and a few worries.

Among Lexin's users, young and middle-aged people aged 18-35 account for 75% For those who like to read online literature, the launch of Lexin Literature makes them involuntarily brighten, and they can't help but click in, wanting to see if there will be any works that surprise them in this newly opened online literature platform, as a pastime in their leisure time, but for those who don't like to read, they can't help but feel a sense of disappointment.

Originally,In all kinds of true and false news,They have too many expectations for the function of the new version of Lexin,But at this time, I found that this new version did not bring any surprises to themselves,The so-called greater hope,The greater the disappointment,Describe their mood at this time。

It's just that, although the new version is not a surprise for these people, but from the perspective of Lexin's side, there is no loss, because although the new features have disappointed these users, compared with the previous version, there is no big change in use, and it will not make their experience worse, so disappointment is disappointment, and they will not abandon Lexin because of this.

After all, Lexin's previous functions are still quite easy to use, besides, Lexin has entered many people's social circles in a short period of time, if you don't use it, you always feel that you lack some contact and common language with the people around you.

Many media obviously did not expect that Lexin would launch Lexin literature at this time.

In the past, although Lexin literature was relatively high-profile in the online literature circle, the online literature circle was closed to the outside world, so the news about Lexin literature did not reach the outside world, and at this time, Lexin literature suddenly appeared in front of the public, which made those media have a deep surprise, and it is not an exaggeration to describe it as an uproar.

Lexin and online literature seem to be two concepts that are incompatible, but now, how can Lexin enter the literary world on a whim?

For the layout of Lexin,Many media have said that they don't understand,Coupled with the previous new version of Lexin's has always been strong,The new version of the new version has been mixed,Suddenly those media suddenly found the entry point of the topic,Excited began to hype。

I thought that the launch time of Lexin Literature was an hour and a half earlier than Damai's mobile phone, so when the employees of Damai Company began to be excited and ecstatic about the good start of Damai Company, the outside media was noisy because of the news of Lexin Literature.

Open thousands of degrees at will, and almost all the hot news and news that can be seen in those eye-catching positions can see the shadow of Lexin literature in them, and there is almost a scene of dominating the screen.

There's no way, who made Lexin a topic maker now, for Lexin who wants to make a big news from time to time, those media can be said to like it beyond measure, so whether it's praise or disapproval, when reporting, they are all full of energy to fan the flames.

In a quiet way, the media and Lexin completed the deal of taking what they needed, which can be called the perfect textbook of tacit cooperation.

At the same time, on major online websites, it is like a scene of facing a great enemy......

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