Li Fanyu thought a lot about the possibility of how Ali would launch an offensive in the field of Internet of Vehicles and electric vehicles, but he really didn't expect it to be in this way.

It is certainly impossible to say that it is impossible not to catch blindness.

Food, clothing, housing and transportation are all rigid needs of people. But compared to the first two, the cost of housing and transportation is obviously much higher. In the Chinese consumer market, automobiles are the second largest consumer goods category after housing, and there are more doorways inside.

Although there are many new and curious business routes of Zhengxin, in general, it is still based on the traditional development route and seeks to win in stability. In the face of an unreasonable spoiler like Ali, it is really uncomfortable to play with people for free as soon as he comes up.

What's even more uncomfortable is ...... This is not a car company.

You can't use the resources you have at your disposal to contain him, and use other Zhengxin methods to deal with other car companies to retaliate and attack.

But then again, if there was no wave of Ali and ten dares to give TSL, he would not dare to make such a bad move to grab the market.

If there is no Ali in this wave of winter offensive, TSL will act as a spoiler. Then Li Fanyu didn't want to make a move by himself, and his peers would attack him in groups and strangle him in the corner every minute.

But Ali's status is different, this is a company that doesn't have to abide by the rules of the car industry at all - because from the roots, people are not people in your industry.

It's embarrassing.

After listening to An Ning's analysis, Li Fanyu vaguely had some thoughts. But the bits and pieces were running back and forth in my head, and I couldn't connect them all the time.

This made him very distressed.

Next.

Li Fanyu attended the regular meeting of the BMW branch.

In fact, Ali's ** work, if you say who has the biggest blow to Zhengxin, it must be the BMW part that has just been established and has a single product lineup.

After the successful operation of the I8 and the praise of the new brand in the market, the BMW branch is actively investigating the market and starting to prepare for the next model.

At this juncture, TSL and Ali teamed up to do something and disrupted all their deployments.

Regardless of the performance of the new TSL model, codenamed EP, what form will eventually enter the market. However, with Alibaba's marketing strategy, it was a fatal blow to BMW, which had previously taken TSL as its competitor.

Under the almost identical brand positioning, the competitor is now not only lowering its body to explore the product positioning, but also targeting the mid-range model market with a wider audience.

And it was half sold and half given.

In such a situation, as a party with similar positioning, regardless of your product, it will give consumers a feeling of "they are more affordable than you".

It is no exaggeration to say that it has lowered the premium of the high-end pure electric vehicle consumer market.

For BMW, which has already set the tone of the brand with the I8, if it lowers the price to compete with the EP, it is not said whether it can win with the support of Alibaba's huge customer base. As long as the grade is lowered, it means that all the previous efforts made for the brand are in vain.

This is unacceptable to everyone, and it is also the most uncomfortable.

Seeing the dejected appearance of the subordinates, Li Fanyu was also helpless in his heart.

After considering the current situation, he put on a smile and nodded the table: "What's the matter?

Tao Mu, as the CEO of the BMW brand, was the first to speak, "Dong Li, it's not that the frost is beaten." It was to let the hail be beaten. Ali did this, he didn't have any friends. The original plan was carried out like this, and it could not be carried out. Unfortunately, we can't find a way to deal with it. ”

Li Fanyu smiled, "There are always more ways than difficulties." I think that Zhengxin was established on the plate of a second-hand car company, and there are many difficulties encountered today. What is happening now, standing behind it doesn't matter. In this wave, we will definitely be able to survive in the end, and we will completely blow up Ali, an Internet company that has uneasy routines, and Lao Ma's big fool!"

"Eh, Li Dong...... Just one Ali is better, but now standing opposite is TSL, our old rival, and Sequoia, the capital monster. ”

"yes, it can't be done."

Seeing that the morale of the crowd still hadn't been raised, he looked unconfident or simply unconvinced. Li Fanyu shrugged his shoulders, "Then I'll be honest with you, Ali has completely messed up the Chinese market by doing this, and I am ready to temporarily seal the BMW brand, and I8 will be transferred to X-car for sale." ”

"Impossible! How is this possible!?"

After Li Fanyu finished speaking, there was a coax below, and everyone's eyes widened and they began to gossip.

Li Fanyu slapped the table fiercely, "Since these two statements are not reliable, then why can't you pick a good letter?"

Everyone knew that they had won his full set and were silent.

The employees of the BMW branch are all new to the company, and many of them have been transferred from their previous positions for a short time. It has not yet formed the domineering like the Audi part, or the madness of the X-car.

For any individual and group, the foundation of strength is not material, but more about the constant self-affirmation and identification with others.

BMW, a young brand, is in its infancy, and it has not experienced too many glorious moments, and it is still fragile.

In just over a month since its establishment, it has encountered such a strong opponent and blow, and it is inevitable that it will be discouraged - Li Fanyu does not blame him.

He got up and pulled out a shorthand book from the briefcase he had brought in. I flipped to the sketch part and handed it to my side, "Show this to everyone." ”

Moments later, the projector reflected a compact, but sporty car on the screen.

"Li Dong, what is this?"

Seeing this sketch of a model with too many elements in common with the i8 lifted everyone's spirits.

Li Fan nodded and said, "That's right, this is the cornerstone of our competition with Ali and TSL in this round. You can call it I3. ”

Seeing that everyone's eyes ignited a glimmer of hope from the blankness, Li Fanyu struck while the iron was hot, "TSL and Alibaba's strategy is nothing more than a marketing strategy that explores the product positioning and cooperates with the marketing strategy that is still unpredictable whether it will work." Since they've made a move, we'll follow!

AFTER PALLY'S PREVIOUS CHARGE TO THE CHINESE MARKET, WE SUCCESSFULLY SNIPED IT WITH CLUMSY AND I8. Now that I'm putting my words here for you, the I3 is bound to be the key to reversing our current disadvantages and continuing BMW's take-off. ”

"Since you don't know what to do now, I'll show you the way. First, pay close attention to market dynamics, pay attention to the progress of crowdfunding on the part of Alibaba and the progress of R&D on the TSL side. Second, complete the docking with the group's R&D department as soon as possible, cooperate with the information obtained from your previous market research, and complete the R&D task of I3!"

"Yes!", Tao Mu stood up from his chair and responded loudly.

Li Fanyu nodded and walked out of the conference room satisfied.

Outside the door, An Ning was hugging his shoulders and looking at him with a smile.

Seeing that there was no one left and right, and tasks were being assigned under Tao Mu's leadership in the conference room, An Ning said in a low voice: "Can one model really solve all the problems we are currently facing?"

Li Fanyu's nostrils turned to the sky, and he snorted: "If you can solve a hammer, this is not something that the model can solve." ”

"And who are?"

"It's better than sitting here and not being able to exhaust your will. He replied as if deflated - he didn't believe I3 could solve his current predicament.

Seeing him like this, An Ning shook his head with a smile, walked to his side, stood on tiptoe and touched his head: "When there is no way, it is better to do something than nothing." Right?"

Feeling the warmth coming from An Ning's little hand, Li Fanyu nodded heavily.