Brother Pictures is shining brightly, and the people in the company are in positive statistics. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoPeople who are out on a business trip observe the attendance rate of "Crazy Stone", their opinion of the movie, and the situation of their opponents at major movie theaters......

All kinds of data are transmitted back to the company, and the company collates the statistical data, and the publicity department is making corresponding publicity preparations...... One by one, the data was continuously sent to Yu Dong and Luo Yu.

Looking at the data, Yu Dong was not calm, "It is no problem for us to recover the cost according to the data, but then everyone will be busy in vain."

"yes, so we just have to fight"!

Yu Dong said, "I'll go to the theater line tomorrow and strive to get some good screens." The theater chain is also very boring, those bastards only recognize money, and the others don't recognize anything"!

Luo Yu looked at the time and said, "That's good! It's not too early now, I guess there's no way to go back to sleep today, buy some supper and treat everyone." ”

Yu Dong asked Qin Lan next to him to count what everyone wanted to eat, and then asked people to buy it.

At half past one, all the data on the first day of release had been transmitted back to the company, Luo Yu frowned and looked at the statistics and felt that things were a little tricky.

……

Early the next morning, Luo Yu yawned and sat in the office, and now all the data was being counted nervously. At half past seven, Luo Yu came to Yu Dong's office, and the two began to eat breakfast.

At eight o'clock, the secretary Qin Lan hurriedly walked in with the documents.

"Mr. Yu, Mr. Luo's box office statistics yesterday are out."

Taking the document in Qin Lan's hand, Yu Dong did not open it immediately. directly said to Qin Lan, "Let them work hard for a while and count the data of the three movies "Hell Messenger", "1979" and "Past Years".

Luo Yu was curious, "Are you afraid that they are tired of it"?

"We have to be guarded against, we know their specific data before we can start."

Luo Yu opens the file, "Crazy Stone"

Yindu Cinema Line 1.68 million

460,000 in 100 degree cinemas

Haima cinema line 520,000

……

The total box office is 2.87 million.

Luo Yu took a closer look at the specific box office data, Yindu Cinema Line is the largest cinema chain in Southwest China, with a box office of 1.68 million a day on 300 screens, and the box office of Yindu Cinema Line accounts for almost half of the total box office.

Looking at Haima Cinema again, the box office is only 520,000. The Haima Cinema Line has 200 screens, most of which are distributed in the northern region, and only 200 screens have a box office of 520,000.

……

Luo Yu put down the document and sighed, "The regional differences in the box office are too obvious, the box office in the southwest region is good, and you can increase publicity and strive to go to the next level." Now the main problem is that in the northern region, people speak Mandarin, but they can't understand the dialect, and they can't understand many things"!

Yu Dong said: "The main problem now is Huayin, and we can't take down these two theaters." This is a big theater chain, and the box office will rise a lot if you win 200 screens. ”

"Is there no hope at all?"

Yu Dong sighed: "It's not hopeless, as long as your movie potential is good, they will still give you a part of the screen." Last time, your movie "Nightclub" also got 500 screens, so the box office was so high. ”

Luo Yu was speechless, "This is simply a monopoly, it's like sleeping on a gold mine"!

Qin Lan brought in the information of other movies again, and Luo Yu was not calm when he looked at the data!

"Hellbringer" has 9,000 screens and a box office of 75.2 million.

"1979" has 6,000 screens and a box office of 54 million

"Past Years" has 7,000 screens and a box office of 53 million

……

"Flowing Years" has 1,500 screens and a box office of 4 million

"Riverside Grass" has 1,000 screens and a box office of 3 million

"Crazy Stone" has 900 screens and a box office of 2.87 million

Yu Dong said enviously, "If we had so many screens, the box office would have passed 50 million." I have already recovered the cost in one day and made a lot of money, but unfortunately I didn't"!

Luo Yudao: "Let's get over the current hurdle first, the screen box office is occupied by three movies, and other domestic films have become cannon fodder." If this continues, the only way to do this is to draw in advance and give up the ending of the screen. ”

"Yes, it's time to meet and come up with a solution. ”

in the conference room

Yu Dong said, "Everyone must have read the information, now the manager of the Propaganda Department will talk about the plan of the Propaganda Department!"

Li Yong, manager of the Propaganda Department, opened the folder: "I think our propaganda should be planned and prioritized. The southwest region should focus on propaganda and continue to expand its advantages. The promotion of the northern region of the Haima Cinema Line should be the secondary focus, and I think we should let the box office word of mouth explode, and when everyone knows about the movie and spreads the word, we will focus on publicity......"

Yu Dong said directly, "Then so be it, the propaganda for the southwest region will start immediately." The northern region cannot be completely relaxed, and the coastal areas should do a good job of online propaganda and word-of-mouth publicity. By the way, Luo Yu always has any suggestions"!

Luo Yu, who came to make soy sauce, was stunned for a moment, and when he saw that everyone was looking at him, he thought for a while and said, "Your propaganda plan is very professional, and I think you can do some dialect-related activities in the northern region." Not the rest!"

Li Yong said, "This is a good idea, let's warm up first." When everyone sees the dialect program, they will think of the movie, and our propaganda department will immediately plan and implement it."

Newspapers and networks are full of reports about the box office success of "Hellbringer", "1979", and "Old Years", and some small movies are automatically forgotten by the media, as is "Crazy Stone". Even some reports were quickly drowned, and I don't know how many directors gritted their teeth and which unlucky company lost money.

The publicity of Brother Pictures has begun, and Shancheng, Yindu, and Spring City are key areas.

The focus of Shancheng's publicity is to use the filming location as a gimmick, and Yindu and Spring City are to use dialect movies as a gimmick. Roadside billboards, electronic displays in office buildings, subways, newspapers......

Ads are everywhere, and as soon as you reach one of them, chances are you'll see an ad for Crazy Stone. It can be said that in the southwest region, "Crazy Stone" has the greatest publicity efforts, and it is also the region that can accept dialects the most, and here is the hope for the rise of movies.

The box office came out the next day

"Hellbringer", 9,000 screens, box office 70.6 million

"1979", screen, 6,000, box office 50 million

"The Past Years", with a screen of 7,000 and a box office of 49 million

And "Crazy Stone" box office 4 million. 2 million for Yindu Cinemas, 710,000 for Haima Cinemas, and 600,000 for Qiandu Cinemas......

In the conference room, Li Yong analyzed: "Yindu Cinema Line is still the main force at the box office, but it has almost reached its limit. Our plan is to continue to do some publicity. Haima Cinema Line: We have done a dialect propaganda report, and the response is good, and the Propaganda Department believes that we should focus on publicity......"

In the end, Luo Yu said: "LeTV video, I will let them also promote our movie, everyone can rest assured that this time it is free." ”