Chapter 726: Invitation Success

"Secondly, Penguin Weibo and Penguin Headquarters's various sections are bound to death, no matter the dynamics of that page, they are required to be forwarded to Weibo, and the dynamics of Penguin Weibo can also be seen on the chat software, there are too many advertisements and it is very annoying, and it is difficult to have privacy protection, which is the second. ”

"Penguin's Weibo and Penguin chat software are too tightly tied to find like-minded friends. But Tianlong enterprises are different, their group is wide enough, people with the same hobbies can quickly get together, humans are social animals, there is a group of like-minded people will no longer use Penguin Weibo, this is the third. ”

"There are a few reasons for this, I won't list them all. After such a long period of development, Tianlong Weibo has given full play to their advantages, such as those celebrities, who are stubbornly guarding Tianlong Weibo and will not easily transfer their positions. With such an obvious advantage, the Penguin Weibo, which is backed by the Penguin Group, cannot shake its influence, Mr. Xu, do you feel that your new company has any advantages?" Zhao Xingying raised her eyebrows, very skeptical of Xu Fang's strength.

Xu Fang didn't answer in a hurry, but looked at Zhao Xingying and asked, "Mr. Zhao, you also said the gap between Penguin Weibo and Tianlong Weibo, since the gap is clear, why didn't you make a change? Still don't know how to deal with it?"

Zhao Xingying sighed and said helplessly: "After seven years of rolling in the Weibo industry, it is really impossible to say that there is no way." I have been proposing the method of dealing with it for almost three years, first, invite celebrities to come over, and be stationed exclusively, and it is not allowed to publish news on Tianlong Weibo, so as to attract fans of celebrities; second, to provide the platform with more and more valuable content in order to retain users; third, to clean up the Penguin Weibo miscellaneous advertising, contact Weibo and chat software between the close connection; fourth, to develop novel and interesting things on it. ”

"Isn't this good?" Xu Fang asked, "Why didn't you do it?"

"There was a lot of resistance, mainly because of money and the number of users. Because the advantages of Tianlong Weibo are too obvious and deep, it takes a lot of effort to pry a little, and the main thing to pay is money. For example, if I want to invite a superstar to come to our Weibo station, the cost of this is often tens of millions. A super obvious is useless at all, a hundred flowers bloom is spring, and there are a lot of stars needed. Other first-line stars and stars of various entertainment, food and other stars are not low. If you want to revitalize Penguin Weibo, you have to have billions at the beginning. If you want to become bigger and stronger, you need to continue to invest in the later stage. Because the investment was too large and the success rate was not 100% guaranteed, the proposal was shelved. ”

Speaking of this, Zhao Xingying sighed again, and then looked at Xu Fang and said: "Mr. Xu, if you build Weibo now, just one platform will have to be built for a year or two, and the value of celebrities will be the same every day, and the investment will only be more at that time, isn't it very stressful?"

I thought that Xu Fang would retreat in the face of difficulties, but Xu Fang nodded thoughtfully: "The changes you said are indeed very effective, and it's a pity that they didn't do it." However, you still don't know much about our company, and you don't understand how many excellent talents there are in our company. For example, our technical unity can be said to be among the top in China. Our technical boss has already expressed his attitude to me, and the platform will be done within a month, and the function is almost perfect with Tianlong Weibo. ”

"Mr. Xu, aren't you kidding, how much have you invested in the construction of the platform?" Zhao Xingying was a little incredulous.

"No kidding, a month. Do you know the F-teaching platform?Do you know Yuefubao?These software are all made by our technical team, and it doesn't take more than a month. Of course, our investment is also high, this platform they said that it takes 100 million to do a good job, and the budget I gave is 200 million, and 200 million will be directly to the account. Xu Fang said seriously.

Hearing this, Zhao Xingying couldn't help but roll her eyes. This is really someone else's boss, which of the general bosses is not a dead pick, and the boss who quotes 100 million actually only wants to invest 10 million. Such a bright boss, she is really unheard of.

"200 million is indeed enough to build a very mature platform framework. Zhao Xingying said with emotion.

"By the way, how many stars do you need in the early stage?" asked Xu Fang.

"If you want to activate a new platform, after our calculations, we need at least 30 first-line stars, and the more second- and third-tier stars, the better. Of course, when I'm talking about these stars, I don't just mean entertainment stars, such as a funny and well-known tuba, whose published content is often sought after. Zhao Xingying said.

"Too few, too many stars now. Singers, movie stars, influencers, and experts are the main things that attract users. Dozens of stars are simply not enough to support the popularity of a super platform. ”

"I don't know what Mr. Xu's goal is?" Zhao Xingying asked.

"After the good blog was launched, three months later, it was fundamentally moved, and Tianlong Weibo was completely shorted within half a year. Xu Fang's eyes burned.

"It takes a lot of money to go completely short. Zhao Xingying reminded.

Xu Fangwen said with a smile: "It's just spending money, Xiulan Group is not listed, if we don't say it, few people know how much our market value is." Many people in the outside world value us, but they can't say how much our industry is valued. Let me tell you this, the most important thing for Xiulan Group is money, just our super battery technology, some people abroad have quoted hundreds of billions of dollars to buy it, and the domestic official offer is not low. Moreover, our industries are also constantly creating profits. Money is the most important thing for our business. It is imperative to short Weibo. ”

"I don't know how much money Mr. Xu can invest in at the beginning?" asked Zhao Xingying.

"There is no upper limit!" Xu Fang looked at Zhao Xingying with burning eyes: "If it is not simply a premium to spend money, such as a million stars, you have to give him 10 million to attract him, I wonder how many celebrities Zhao is sure to attract to come?"

"Price is not the only factor for celebrities to shift their publicity positions, and I can't guarantee that all stars will be recruited, but as I said before, I am sure that there will be 30 first-line and above stars. Zhao Xingying said.

Xu Fang nodded and said with a smile: "Actually, in addition to money, I also have many ways to attract celebrities to come over." For example, the cardamom puree of our company, Mr. Zhao has heard of it, right?"

"What do we still have? Didn't you say it was discontinued?" Zhao Xingying exclaimed.

"It was really discontinued before because the materials were limited and only I would do it. But now it's different, I'm back, and naturally there is. If we can provide cardamom puree to these A-list stars permanently, and then give a good price, do you think some actresses will jump over?" Xu Fang asked rhetorically.

"If the amount of cardamom puree we can supply, I think most actresses can't resist the temptation!" Zhao Xingying said excitedly.

"For male stars, I also have a lot of things that attract them, and the degree of attraction is not inferior to the attraction of cardamom puree to women, does this solve the problem of male stars?" Xu Fang said again.

"Not bad!" Zhao Xingying was even more excited.

"When these first-line stars come over, our users will surge. Let's start with the second- and third-tier stars, there is already a platform with a user base, so it won't be too difficult for them to jump over, right?"

"That's right!" Zhao Xingying nodded again.

"We have a lot of resources in Xiulan Group and Yuehaicun Group. For example, we sell very good Qingkou skin care products, we promise customers that as long as they download and register for Gamble, each bottle of cosmetics can be cheaper by 30 yuan, do you think it will attract more people to download our Gamble?" Xu Fang asked again.

Qingkou This cosmetics Zhao Xingying knows that the price is not particularly expensive, not even as good as the price of some international brands, but the quality is really good, at least she feels that her skin has improved somewhat. Such cosmetics have been recognized by most women in China. And women are relatively cheaper, if you can cheapen it by 30 yuan, just download a mobile phone software, why not?

Immediately nodded again: "Yes, I will definitely download it!"

"I promise you, Ganbo invested 2 billion cash in the early stage, and it will be directly credited to the account. As for cardamom puree and other treasures aimed at male stars, there will be plenty of them. Download our good Bo, will be excellent in the products of Yuehaicun or Xiulan Group, and this strategy will also be carried out in the early stage. I don't know if Mr. Zhao is willing to come over under such conditions?" asked Xu Fangxiao with a smile.

Zhao Xingying is not stupid, she has been studying Internet products for the past few years, and knows that if Xu Fang can do what he says, it is very likely that Bo will become popular quickly.

She has managed Penguin Weibo for so many years, no one knows how much resistance she has, people will only complain and ridicule her for her ability, she didn't do Penguin Weibo, she has endured too much in recent years.

Now, an opportunity to prove herself is in front of her, and the success rate of this opportunity is so high, she really doesn't want to give up.

Zhao Xingying's heart moved.

Smiling, Zhao Xingying pretended to be playful and asked, "Then I don't know how much Mr. Xu plans to give me?"

"You don't need to worry about the technical team, I've already formed a technical team. What other companies need, you have to set up yourself. I give you the right to control 15% of the company's shares, you can keep all the shares for yourself, or you can use some when poaching people, I personally recommend that you keep about 10%. In addition to shares, the annual salary is five million. Xu Fang directly quoted the price.

The annual salary is five million, which is really good for Zhao Xingying, with a premium of two million. What made her even more excited was the company's shares. If Xu Fang can invest 2 billion, 15% of the shares will be 300 million, which is real money.

Xu Fang's courage to open his salary alone made Zhao Xingying have some confidence in Xu Fang's courage.

Nodding, Zhao Xingying asked, "When does Mr. Xu plan to ask for someone?"

"As soon as possible, all the basic conditions of the company were prepared, such as the company's office space. It will also be online in less than a month. I hope that you can join the company immediately, and recruit as many talents as possible in various departments within a month, so that you can operate normally as soon as you are launched. Xu Fang said the request.