Chapter 58: Endorsement
Huayi Brothers Media, Chairman's Office.
Wang Zhonglei looked at his brother very angrily: "Why do you agree to open a personal studio for Xu Hui?"
"Why not?"
Wang Zhongjun looked up at Wang Zhonglei for a long time.
“… He is disrespectful to me!"
Wang Zhonglei thought about it for a long time and gave a reason.
"Hehe, Zhonglei, we are making movies, Xu Hui has the ability to help us make money..."
"But I can see that this person is not willing to be subordinate!"
"So what can he do? Can he still turn against the sky? Zhonglei, our Huayi is going to be listed now, we can't make any more trouble, you have also seen Xu Hui's earning ability, do you think I don't agree with him opening a personal studio, he will obediently do things according to our words?"
Wang Zhonglei was silent.
"Huang Wen explained to me yesterday, Wu Kebo of Chengtian and Wang Changtian of Light have all privately looked for Xu Hui..."
"Does he dare to leave Huayi at this time? Aren't you afraid that we will ban him?"
“… Can you have a little brain, don't know how to play female stars all day long, Xu Hui is now a director, not an ordinary starlet, and he is still banned? Where are Guangguang and Chengtian worse than us? I also heard that Han Sanye admires him very much, if he defects to China Film, I see what you will do!"
Wang Zhongjun couldn't help but scold his younger brother.
"That's why you agreed to let him set up a personal studio and be affiliated with our Huayi?"
Only then did Wang Zhonglei understand.
"Yesterday, I discussed with Huang Wen, and our Huayi injected 5 million yuan and occupied 30% of the equity of Xu Hui's studio..."
"It's only 30 percent!"
Wang Zhonglei shouted again: "Brother, we can't let go of this cash cow, I think we have to get at least half of the equity!"
“… You think I don't want to, Huang Wen said, at most 30 percent! Otherwise, Xu Hui will apply for termination!"
"This kid is quite tough!"
"Now, it is the general trend for artists to set up studios, and you should not stop Xiao Ming and soldiers in the future. ”
Wang Zhongjun picked up the teacup in front of him, took a sip, and then said: "We helped set up a studio, and forcibly set up a studio with them, saying it will be a little better for our Huayi's reputation, and I also asked Xu Hui to participate in the film and television dramas produced by our Huayi within five years!"
“… Brother, your trick is really high!"
Wang Zhonglei smacked it carefully, and had to admire his brother's foresight.
Just like Huang Wen said, the current Xu Hui has the brand of Huayi on his body, and forcibly getting rid of it will only backfire!
"Hehe, let me tell you something, Xu Hui, this kid probably wants to get rid of our control, guess what condition he proposed?"
Seeing that his younger brother finally understood the deep meaning of his layout, Wang Zhongjun was in a good mood, got up and took out a stack of agreements from the filing cabinet behind him, and handed it to Wang Zhonglei, who opened it.
"Look directly at the last one!"
“… If Xu Hui's film can bring Party A more than 100 million net box office profits, then the agreement is subject to Xu Hui's opinion, and Xu Hui has the right to refuse any request made by Party A..."
Reading this, Wang Zhonglei smiled with satisfaction: "Brother, you are too ruthless, how can you make such a request?"
"This is not a request I made, it is a clause that our director Xu Hui took the initiative to propose!"
Wang Zhongjun had an unconcealable mockery on his face.
"It is estimated that our director Xu doesn't know much that the movie box office and the account-sharing box office are two completely different concepts, and he actually whimsically thinks that a movie will make 100 million, it's just delusional!"
"It's not to make 100 million, it's just box office income that makes us Huayi earn 100 million, I remember that "Hero" seemed to have earned more than 80 million!"
The two brothers looked at each other and smiled, all without saying a word...
……
The so-called fashion cover refers to pictorial shooting.
Xu Hui is like a robot, constantly changing clothes, and then following the instructions of the photographer, he poses in various poses.
"Good, a little further to the left, Good!"
"Look up, yes, that's the angle, Very Good!"
"The chin is slightly tucked, yes, hold it, very good!"
The photographer in charge of the shoot was a man in his mid-thirties, dressed very, well, trendy.
dyed his pink hair, and the clothes he wore were a little too fancy in Xu Hui's opinion.
"Xu Hui, why don't you dye your hair?"
In between shoots, the photographer named Danny walked over.
"I'm not used to having my head dyed all over the place. ”
Xu Hui was sitting in front of the makeup table, and two makeup artists were styling him.
There is nothing to do with styling, Xu Hui's hair is very short and caliper-headed.
“… We've got hair covers, would you like to try them?"
"No need, I've already said it, I don't accept messy hairstyles..."
Xu Hui casually refused, and then was dissed by Danny.
"What is messy? That's fashion, do you understand trends?"
"Look at how you dress, you don't look like the hipster when you were in SJ, you are an idol..."
Xu Hui interrupted directly: "I'm sorry, my main identity now is a director, and then an actor and singer!"
"You have this attitude, how can there be big names looking for you to endorse? You have to know that big names are very picky, take the Dior you are wearing today, for example, they invite spokespersons, in addition to looking at influence, the main thing is..."
"Director Xu, you're here. ”
While chatting, a middle-aged woman in a black suit walked over.
"Let me introduce myself, I am the vice president of Dior China, and my name is Chen Yuexi. ”
"Ms. Chen, why did you come here in person? Is it Dior that has released a new product? God, I will definitely buy it!"
Before Xu Hui could speak, Danny was very excited to grab the topic, he thought he was coming to him!
"Are you...?"
Chen Yuexi apparently did not recognize the photographer Danny.
It's a little embarrassing.
"Mr. Chen, you're looking for me, what's the matter?"
Xu Hui motioned for the makeup artist to pause his movements, turned his head to look at the vice president of Dior China, and shook hands politely.
"I have to say, Xu Hui, your imagination is very suitable for us Dior, I am here to invite you to participate in our fashion week in Milan. ”
“… What time?"
"In September. ”
"In September, I'm going to..."
"Of course you can, I'm Xu Hui's agent, let's talk over there. ”
Xu Hui was about to refuse, but Huang Wen appeared and interrupted what Xu Hui wanted to say at the right time.
“… Go ahead. ”
After the two left, Xu Hui looked at a few people who were a little stunned, and motioned for the makeup to continue.
"Do you know who Ms. Chen is? She's the head of Dior's Asia Pacific region, and she was invited to Fashion Week by name, do you know what it means?"
Danny was so excited that he spat on Xu Hui's face.
"It's disgusting for you to stay away from me!"
“… It means that you have a good chance of getting Dior's endorsement!"
"What's the matter with you?