278 Prospective, cheerful
Weibo will be listed on NASDAQ, but the first stop of the roadshow on Weibo is still Xiangjiang; Zhang Xian's task is very simple, of course he will participate in the whole Weibo roadshow, but he will not be the most eye-catching one, even if he is in the limelight now.
Zhang Xian is very familiar with a lot of data, but many investors still want to see some more satisfactory data, and now, Weibo will naturally publish a lot of data, because this is a process that every listed company must go through, and it is also because it can better impress investors.
The PPT shows some basic data, the number of registered users of Weibo has reached 120 million, and the number of daily active users has reached nearly 60 million.
In June 2011, users shared more than 1.5 billion posts, a year-on-year increase of nearly 50 percent, and the average number of Weibo shares per active user per month was 21, an increase of more than one post year-on-year.
These numbers don't seem like much, but for many investors, they see that Weibo has a huge user base and that Weibo has quite good user stickiness. I also saw and saw that the current Weibo is still in a period of rapid development, which means that the future of Weibo is more optimistic.
And you can't just look at the current data, which can't impress everyone, so Zhou Tong came to the stage and began to explain some of Weibo's strategies and achievements.
Weibo will connect more than 10,000 customers and 280,000 platform partners with users. Users share more than 2 billion Weibo posts every month, and 280,000 platform partners come from media, community, O2O, video, music, games, shopping, travel and other fields......
Today's Weibo is no longer just a simple instant messaging platform, Weibo is also a social product, which classifies different dimensions, makes Weibo public, and aggregates users with common interests.
As for the similarities and differences between Weibo and Twitter and WeChat, which many investors are concerned about, Zhou Tong has long wanted to talk about such topics, but at this time she has to talk about them;
First of all, compared with WeChat, Weibo information is more open, and PCs, mobile phones, and TVs can participate in the interaction. Moreover, the resources of Dream People Group may not have certain advantages in brand value, operational assistance, professional management, and long-term cooperative relations with the media, celebrities and governments.
Looking at the investors participating in the roadshow, Zhou Tong announced with high spirits, "We have officially reached a strategic cooperation with Alibaba, and the two sides will reach cooperation in commercialization, data, account interoperability, payment and other aspects!"
This must be of great help to Weibo's roadshow and listing; Ali is still very strong, at least in the domestic market, Ali, whose growth rate is amazing, has slowly begun to break out, and this terrifying group has shown the potential of a super giant.
Reaching a strategic agreement with Ali is naturally a major event, of course, in business, whether it is Ali or Weibo, you can see the benefits from it. Otherwise, it would not have made Ali the second largest shareholder of Weibo, with nearly 25% of the shares!
The most important thing is to show investors some data, see that Weibo has been increasing its revenue, and see that Weibo has received more and more advertising fees, which is what many investors are most concerned about.
A company that can't make money is not destined to be a company that investors like.
And it is also necessary to let investors see the development direction and strategy of Weibo, which cannot be said specifically, but can be said approximately.
For example, Weibo is a company that is working on the mobile side, so they have a lot of experience and experience in this area. But that's not enough, because Weibo wants to do better.
Expanding the coverage of Weibo users, improving user activity, expanding user expansion to third- and fourth-tier cities, cooperating with TV programs and other channels, developing the self-media environment, and generating more high-quality content are strategies that Weibo will develop in the future.
Expanding the platform, improving the level of advertising solutions, developing more partners, etc., these are some of Weibo's next development strategies, which are quite important strategies.
Zhang Xian is basically listening carefully, even if these PPTs and reports are what he has seen before, but now on such an occasion, he will definitely be more serious and focused, because he knows very well that Weibo wants to be favored by more investors, and every step is very important now.
Although there are still some investors who are skeptical about Weibo's revenue capacity, although there are also many investors who are not optimistic about Weibo because of policies and other reasons.
But it doesn't matter, Zhang Xian feels that the roadshow in Xiangjiang is still very successful; Weibo is listed on the NASDAQ, and Zhang Xian does not expect to reach the level of 10 billion or 100 billion dollars all at once. However, he believes that as long as the operation and development are steady, Weibo will definitely blossom.
Of course, the premise of all this is that Weibo is now developing a very good momentum, but this momentum must be maintained, so that Weibo can have broader prospects.
"I feel that these investors are very realistic, right?" Zhang Xian drank his drink, looked at Victoria Harbor, and smiled at Zhou Tong, "These people will not be moved by stories and feelings, these people are the masters who don't see rabbits and don't scatter eagles." ”
Zhou Tong smiled, still quite satisfied, "Stories and feelings can also move them, but this needs to look at the level of storytelling." But in the final analysis, we still have to see the product, not just talk on paper or rhetoric, at least let them see some good prospects and potential, which can really impress them. ”
"I ran a roadshow with Facebook, and my biggest feeling is that the capital market is very realistic. Zhang Xian told the truth, because there was nothing to hide, "They are after you just because you can bring them benefits." And when you don't perform as well as you want, they won't care about your feelings and stories. ”
Zhou Tong slowly understood what Zhang Xian meant, and he was also sighing, sighing that time is really the best teacher.
When she first met Zhang Xian, although Zhang Xian was the so-called boss, Zhou Tong knew that the real decision-making and management of the company at that time were still in Zhu Jiarun's hands. At that time, Zhang Xian was basically an ordinary high school student, and it was difficult for people to look at him.
But now Zhang Xian is no longer just a good business manager, and he looks more and more calm and scheming; this guy is not just the so-called smiling tiger, because he has a lot of things in his heart, because he has a very strict control over the strategic decision-making of the enterprise.
Xiangjiang's roadshow was good, but Zhang Xian was not satisfied; he was reminding Zhou Tong that the roadshow to the United States needed to come up with more strategies, rather than having some slogans and unrealistic feelings. Zhang Xian is not optimistic about those, because he needs more convincing reasons for investors, because this is more helpful for Weibo's IPO, which is what Zhang Xian values!
I still feel that the time is really fast, just more than three years, Weibo is already facing such a situation as going public; although Weibo is missing is that it needs to be so anxious, but Zhang Xian and Zhu Jiarun both feel that now is a good time, because Weibo wants to continue to expand its scale and influence, and listing is a good choice.
It is also because Zhang Xian and Zhu Jiarun know very well that the potential of Weibo will be very good, but while it is now a period of rapid growth, when the general environment is better, there is no harm in going public first. If you take a break for a year or two, one of the challenges you may face is the slow growth of the user base and the decline in user activity.
When the prospects are good, when everyone is optimistic, it is natural to consider the listing, because everyone is optimistic about it, which means the success of the listing!
Overall, the roadshow in Xiangjiang was very successful, and investors were basically very optimistic about the prospect of Weibo's listing. This is good news for Zhang Xian, and it is still very fulfilling.
During the Weibo roadshow, naturally many professional media are more concerned about the Weibo roadshow, but there are also many media, they are concerned about the major shareholders of Weibo, and they are concerned about Zhang Xian, who has just received a certificate with Zhu Jiarun.
Zhang Xian and Zhu Jiarun are definitely in the limelight, because they are both extremely rich, because they are very young, because they have just obtained their certificates; in the final analysis, it is because they are extremely rich. Many netizens have been talking about it on the Internet, and some media are also gossiping, the richest man in China is basically gone!
The listing of Facebook made Zhu Jiarun a genius investor, allowing her to top the list of the richest women in one fell swoop, and now, Zhang Xian is also coming to steal the limelight, Weibo is now about to go public, and Zhang Xian's worth is definitely going to skyrocket.
This little couple is really restless, you sing and I will appear; this little couple really doesn't give others a way to live, you are brilliant and I am brilliant, and I will not be low-key if you are in the limelight!
Zhang Xian, who was in a good mood, landed on his Weibo and was immediately happy.
Regarding the matter of obtaining a certificate with him Zhu Jiarun, the popularity on Weibo has always been very high, and Zhu Jiarun, this pregnant woman who is addicted to the Internet is really showing her affection on Weibo now when she has nothing to do.
"I got the certificate in a daze, and I didn't propose a marriage or a ring, so I was taken to the Civil Affairs Bureau in a daze. ”
Zhu Jiarun is in a good mood, she is still posting her marriage certificate, but she is also complaining, posting on Weibo, replying to comments, even if Zhang Xian is not by her side, it seems that her life is still delicious. At least on Weibo, there seem to be quite a lot of people who accompany her to tease, and it looks quite interesting.
"He was a marriage maniac, and when he reached the legal age of marriage on the first day, he immediately dragged me to get the license, and he didn't want to delay at all. ”
This is the truth, Zhang Xian admits this; he, like Zhu Jiarun, has an unprecedented consensus on the matter of getting a license, that is, as long as the legal age for marriage is reached, then he will immediately go to get the certificate, and there is really no delay at all, both of them have been 'delayed' for too long, and they are unwilling to continue to delay.
But now he can't cry or laugh, that is his Weibo; Zhu Jiarun is obviously restless, she is not only using her Weibo to show affection, but also using Zhang Xian's Weibo.
"I don't want to wait for a moment, so as soon as the legal age arrives, I will coax and trick her to get the certificate! Such a good wife must hurry!"
This is really a bit embarrassing, because Zhang Xian didn't post on Weibo, but he posted such a Weibo to show his affection.
Zhang Xian, who was in a good mood, thought about it, and he and Zhu Jiarun really had very little interaction on Weibo, because Zhang Xian was generally a habitual dive, and he didn't like to post on Weibo very much. is also because of the phone, video, or the two people themselves are glued together all the time, and there is no need to use Weibo to interact.
looked at the comments on Weibo, and I felt that it would be good if I interacted with Zhu Jiarun occasionally.
Smiling, Zhang Xian thought for a moment, tore off a piece of paper in his notebook, and then wrote down a line of words. took a photo, and the assistant wanted to laugh but didn't dare to laugh to help Zhang Xian take a picture.
'Authentic Stand!'
Soon after Zhang Xian's Weibo was posted, it immediately attracted the attention of many fans, and the reason is very simple, Zhang Xian posted a rare photo, and he was holding a note.
"My Weibo, many times does not represent my true thoughts!"
Many people were a little stunned at first, what kind of moth did the major shareholder of Weibo make a fuss, and those business tycoons basically don't post some inconsequential things on Weibo. And this involves things such as stance, which is naturally even more of a joke.
But soon a lot of netizens reacted, and some netizens were speculating before, guessing that Zhang Xian should not play Weibo, so his Weibo account should be in Zhu Jiarun's hands, and many times Zhang Xian's Weibo is sent, and it is basically very likely that Zhu Jiarun is manipulating.
And now, this can be regarded as an 'official reply', don't you see Zhang Xiandu holding a note to publish his position! As for why I am holding a note, I am naturally worried that there is no picture and no truth, so as not to be suspected that this Weibo was sent by Zhu Jiarun.
Zhang Xian, who was in a good mood, took a shower, and then looked at the replies on Weibo; I have to say that among the netizens, many people are quite talented, and some of the replies are also quite interesting. Naturally, there are also some comments from some big Vs, but Zhang Xian is basically lazy to reply, because he is really a habitual dive when he plays Weibo.
"Husband, why did you think of interacting with me?" As soon as the phone was connected, Zhu Jiarun, who was on the other end of the phone, said coquettishly, "I can't see it, my husband's way of showing affection is more tactful and subtle!"
Zhang Xian was helpless and said angrily, "I'll go back tomorrow, if there's anything subtle and tactful, I'll change the Weibo password when I go back!"
Zhu Jiarun grinned and tapped the keyboard happily, "It's terrible, I was found to know all his account passwords! I'm panicking now, do you want to use the baby as a shield?!"
Zhang Xian is helpless, but he is also very happy; Zhu Jiarun is now more and more cheerful and lively, which is the most happy thing in Zhang Xian's opinion.