We must admit that the reason why the Cannes Film Festival has become popular all over the world is not only because of the trading market, but also because of the weight of the Palme d'Or!

To be honest, our Beijing Film Festival's annual transaction volume can kill most film festivals in the world, but I haven't seen the influence of the Beijing Film Festival expand to the world.

Maximum exposure: As far as film festivals are concerned, Cannes remains by far the most important international film festival and Marché du Film – with the largest number of participating countries and the largest number of media.

When it comes to Cannes, your film will get the maximum range of exposure. It's basically the world's largest film market. Nearly 5,000 news outlets from around the world gather here to report on the films being screened.

It's really a world stage for your film, and it's a great way to get the global media to watch it on the spot.

Of course, Cannes has always had a reputation for discovering new talents.

In 1989, an unknown young director named Stephen Soderbergh came to Cannes with his debut film "Sex, Lies, Videotape", and won a Palme d'Or for this film, and since then his career has taken off, when he was only 26 years old.

Later, what did his work have?

"Uncompromising", "Drug Network", "Ocean's Eleven", "Behind the Menorah"...

A real Hollywood A-list director!

In 1994, Quentin Tarantino's "Vulgar" won the Palme d'Or over a series of works, and it also heralded that Hollywood's talented directors really stepped onto the stage!

Also, no matter where you're from, if your work is screened at Cannes and gets critical acclaim—especially from critics.

Soon you'll find yourself on the road to Hollywood. The filmmakers will receive a flood of phone invitations from various agencies asking if they would like to be represented by them. These filmmakers will go to Hollywood to make films, not in Norway, Latin America, or any other part of their hometown.

At the beginning, after the failure of Brother Chen Kai's "Fengyue", he also went to Hollywood, of course, he was more sad...

Including Xu Hui, his "Once Upon a Time" also went through Cannes before it could sell so smoothly!

……

The premiere of "Life is Beautiful" received huge critical acclaim.

Wang Qianyuan and Qin Hailu, including Zhu Jiayu who played Josie, became the focus of media attention, and of course, Xu Hui was also included.

However, at this time, everyone is mainly focusing on the actors.

No way, compared to the invisible creature of the director, the performance of the actor is the most intuitive.

And Wang Qianyuan himself still has a certain reputation in Europe - "Orphaned", "Gift of Room No. 7", and "Piano of Steel", which sell well in Europe.

A role like Jodo has basically been booked for a few years for the best actor!

Why don't you get an interview yet?

Xu Hui coped with a few questions from reporters, and then walked up to Wu Baige and Hou Xiaoxian, and specially thanked them for their support.

Hou Xiaoxian's face was a little complicated.

He is the executive chairman of the Golden Horse Award, and the contradiction between Xu Hui and the Golden Horse Award is basically known to all Chinese!

Pao Hui was also a little embarrassed.

Many works of Yang Dechang and Hou Xiaoxian, Xu Hui still admires them very much.

"City of Sadness", "Love in Red Dust", and "Yiyi" are all rare masterpieces!

However, after Hou Xiaoxian took office in Jinma, he felt that Jinma had returned to the previous era of regional prejudice, and it would no longer be the good situation created by Jiao Xiongping.

Jiao Xiongping is definitely a person that all Chinese filmmakers and Golden Horse Awards should respect, when she was the chairman of the Golden Horse Awards, she directly made the Golden Horse Awards a Chinese film festival in the true sense!

Liu Huohua, Wang Baobao, Qin Hailu and other mainland filmmakers should thank her!

After being silent for a long time, Hou Xiaoxian spoke, "Director Xu Hui, you are always welcome at the Golden Horse Awards!"

“… This year, "Life is Beautiful" will definitely participate!"

However, this year, there is Zhang Yimou's "International Market"...

……

Adults only share interests, children only distinguish between right and wrong!

Xu Hui's movies haven't landed in the Taiwan market for two years, although I don't care very much, but it's money!

For the Golden Horse Awards, the refusal to recognize an Oscar for Best Director is definitely a blow to its own authority.

With the rise of Xu Hui's status, the influence brought by his words and deeds is by no means comparable to that of the original commercial film directors.

Besides, Shangfeng asked to unite filmmakers from the two sides of the Taiwan Strait and the three places, and has asked Xu Hui to put on his posture more than once...

It's really not good, Xu Hui people can't go if they don't go!

On the evening of the 16th, in the café next to the Movie Palace, Xu Hui accepted an exclusive interview with Time.com.

"First of all, it's a fictional story, and I've deliberately presented it in a romantic and aesthetic way. ”

By the way, there is no Roberto Bernini in this time and space, and there is no original "Beautiful Life"!

"The source of the story? I should have watched too many Italian movies when I was filming "Cinema Paradiso", it was like this, originally this story should be about Jews in Nazi concentration camps, and later, I thought I could fictionalize a man named Chodo, and the background was in the Northeast..."

"What do I think?"

"I think in my film sequence, it should be the same as "Cinema Paradiso", "Donkey Gets Water" and "Beautiful Legend" that I want to shoot later, it belongs to a more profound story!"

The reporter then asked: "Then do you think "Beautiful Life" is a commercial film or a literary film?"

“… Why do we have to divide commercial films into literary films? I think movies are divided into two categories, good and bad!"

Xu Hui frowned and asked rhetorically.

"But... Most of the blockbuster works are commercial films..."

The reporter forcibly excused himself.

“… Are they good-looking?"

"This..."

"So, in the future, it's easier to evaluate a work, it's more direct, let's distinguish between good-looking and bad-looking, how good?"

The reporter of Time.com was a little flustered, was he Jiao a man?

"Then how likely do you think it is that "Life is Beautiful" will win the Palme d'Or?"

“…”

Xu Hui didn't bother to talk to him.

This kind of question can also be asked?

"Director Xu?"

“… First, most of the works in the main competition have not yet been screened, so you want me to predict the outcome now? Second, the chairman of the jury this year is Jane Campion, what kind of subject matter does she prefer? I don't know! So, I think it's better to wait for the results!"

Reluctantly replied in a wave.

“… Director Xu, have you found yourself slowly changing in your creation?"

"A little..."

"Do you think this change is good or bad?"

"It's not good or bad, but I can clearly feel that I'm more dependent on the story itself, and the content is more important than the form. It's all for the sake of the film anyway, but I'm probably going to make a big-budget special effects movie next. ”

"Special effects movies?"

"Well, Green Snake!"