Bai Ningyuan thought for a moment, seeing that the two people around him were already talking farther and farther in the topic of multi-brand strategy, he finally couldn't listen anymore, coughed lightly, interrupted the attention of the two people in front of him, and transferred it to himself. Pen & Fun & Pavilion www.biquge.info

"The discussion between the two elder brothers really has a lot of dry goods, I have to say, I have benefited a lot, but there are a few small questions, I still don't agree with it!" Bai Ningyuan said with a smile to Li Shufu and Yin Tongyue.

Hearing Bai Ningyuan's words, Yin Tongyue and Li Shufu couldn't help but be slightly stunned, they who were originally chatting a little hilarious, their faces gradually regained their solemn looks, looked at Bai Ningyuan and said: "Mr. Bai is really modest, I don't know what Mr. Bai has high opinions, you might as well say it, let me wait for details?"

After speaking, the two of them almost unanimously made a look of listening carefully.

Neither of them was stupid, although Bai Ningyuan said it very tactfully, but they knew that Bai Ningyuan must have different opinions on their strategy before saying so.

Because of Bai Ningyuan's popularity now, the two of them also attach great importance to his words.

Regardless of whether what he says makes sense or not, at least listen to it before making a judgment.

Bai Ningyuan organized the language in his heart for a while, then looked at Yin Tongyue and Li Shufu, and said with a smile: "It has been many years since Qirui carried the banner of the helmsman of the domestic brand......!

Hearing what Bai Ningyuan said, Yin Tongyue and Li Shufu nodded, although they were already going to listen to such words on weekdays, but from the mouth of a person like Bai Ningyuan, it still made them feel extremely comfortable in their hearts.

However, they also knew that these were not the point, and what Bai Ningyuan wanted to say was definitely in the back, so they only felt a little smug in their hearts, and then forcibly pressed it down.

"But just like you two old brothers said, the super high sales of the two companies now are based on the huge base of countless models, in fact, if you look closely, the sales of a single model are actually not too high, just a small amount of money, for this, it is very in line with the strategic thinking of the two brothers!" When Bai Ningyuan said this, he subconsciously looked at the two people in front of him.

Hearing Bai Ningyuan's words, Yin Tongyue and Li Shufu couldn't help but laugh, with a somewhat embarrassed look on their faces, and then, Bai Ningyuan's voice reached their ears again: " Now the situation of the two companies is that although the sales volume is very high and the popularity is very wide, but in fact, there are only one or two models of the Dingding sales, such as Qirui only QQ and Qiyun, and Geely only has the sales of the Liberty Ship can be called hot, and other models, even if the sales are still acceptable, but there are too many repetitions in the same price range, to a certain extent, it will definitely cause the diversion of car buyers, and at the same time, it will also strengthen the low-end impression in the minds of consumers!"

When they said this, Yin Tongyue and Li Shufu were silent for a moment.

Whether it is Qirui or Jili, they all started from low-end models at the earliest, so from the very beginning, in the minds of the Chinese people, they have formed the impression of "domestic = low-end goods", and over the years, it is obvious that Qirui and Jili are also aware of this, but now they are still in the sales and brand image of the wavering.

In the same way, Li Shufu also has the idea of acquiring Volvo to promote the improvement of Geely's image and technology.

However, the acquisition of Volvo is a huge amount of money, in order to raise and prepare these money, Geely is also expanding frantically, for sales, one after another sub-brands and models are constantly being launched, but the original strategy pushed out in order to make money is to further reduce Geely's competitiveness, so that Geely fell into a dead loop.

"Huaxia's automobile industry has just started, but Huaxia's automobile market is gradually taking off, the two brothers are industry insiders, needless to say, the prediction of the future of the market is also very clear, but the two brothers have not thought about it, with the continuous growth of national income, more and more people with money in their hands, it will not be long before the car for ordinary Chinese families, from luxury to necessities, out of social, The demand for social identity and so on, at that time, the domestic consumers were no longer interested in low-end products below 100,000 yuan, but more on the mid-to-high-end products above 100,000 yuan.

Yin Tongyue and Li Shufu didn't speak, they just looked at Bai Ningyuan, just looking at the looks on their faces, thinking that Bai Ningyuan's words still touched them.

is still the same sentence, the people who can come to this point today will not be simple people, what Bai Ningyuan said, they have not thought of it, but they still believe more that such a situation will come for a long time.

But Bai Ningyuan has always been famous for his accurate investment in the entire business world, and he said so, and these two bigwigs have to weigh it in their hearts.

The development of enterprises to the present, after all, is their own hard work, no one wants to watch their enterprises be eliminated by the market.

"Then between the elder brothers of Bai, what should Qi Rui do?" Yin Tongyue thought for a while, and then asked directly at Bai Ningyuan, Li Shufu picked up the red wine on the table, poured it into Bai Ningyuan's cup again, and then sat back on the chair and looked at Bai Ningyuan intently.

"In my opinion, whether it is Qirui or Jili, what we need to do now is to continuously improve our technical level, especially to gradually form our own set of core competitiveness, so I don't agree with this multi-brand strategy, there are too many wasted resources, in terms of cost performance, it is not suitable, it is better to save this money, concentrate on doing a few classic models, consolidate the brand with high-quality products, and have a good marketing team!" Bai Ningyuan said with a smile.

"I understand this to improve the technical level, but what does this have to do with the marketing team? Besides, doesn't any car company have a marketing and advertising department!" Yin Tongyue hadn't spoken yet, but Li Shufu couldn't help but ask.

Bai Ningyuan picked up the wine glass, smacked it gently, and felt the unique astringency of red wine constantly fermenting and spreading on the taste buds on the tip of his tongue, and after a while, he continued to answer Yin Tongyue's question: " In fact, the marketing team plays a vital role in the sales of a product, in my opinion, the market guides sales, historically, we Chinese people have a kind of introverted characteristics, for their own product advantages, and will not be too much publicity, but the times are different, the aroma of wine is also afraid of deep alleys, no good publicity, can not let consumers have a clear understanding of your product and your brand, can not stand out from the sea of goods, this marketing team, do is public opinion, only control these, in order to be invincibleI think, at this point, the best marketing play is the public, with the help of guided brainwashing, the success of a lot of what we think is completely ridiculous views deeply implanted in the minds of consumers, so that they are convinced, which is why German cars have been invincible in China, even laser welding such a commonplace thing in the industry, can be played by them, as a baby to publicize, enough to see their marketing cleverness! At this point, we are still far behind, in fact, as long as it can be packaged, the products of the two brothers will also be high-end and high-grade, the focus is on how to play!"

An example of Bai Ningyuan, let the two of them fall into contemplation again, indeed, take the concept of laser welding that Volkswagen has been hyping shocking, in fact, as early as the 80s, European car companies have begun to use this technology, and after 00 years, starting from German enterprises, domestic car companies have also begun to popularize the use of laser welding, before entering China, laser welding has been developed for many years, and it is not a cutting-edge technology that has only appeared in the new century, and it is a commonplace technology in car companies.

I have to say that Bai Ningyuan's words really gave them a lot of inspiration and touch, making them feel that they had faintly grasped something.

"Marketing is easy to say, but this technology, really not can be improved overnight, you know, foreign car companies have set up a lot of technical barriers for us, want to break, how easy to say!" After a long time, Yin Tongyue suddenly said, from this point of view, he is the most vocal, Qi Rui can go so far, all by their own little by little exploration and efforts, the ups and downs, it is really not enough for outsiders.

Perhaps remembering the twists and turns and bitterness in entrepreneurship, Yin Tongyue picked up the wine glass in front of him and drank all the spirits in the cup, the spicy feeling was like the pain in the past.

"Actually, this is also very simple!" Just when Yin Tongyue and Li Shufu were immersed in the feelings of the hardships and hardships of starting a business, Bai Ningyuan suddenly spoke, but he interrupted the memory of the two of them, and then turned his head to look at Bai Ningyuan.

In the gaze of the two people, Bai Ningyuan shrugged his shoulders: "Since they have set up so many barriers, then directly throw money and become our things, then the so-called technical barriers will no longer exist from the source, and when the time comes, do you still need to worry about technical matters......

Today's first update!

Thanks to the helmsman for "giving a good name to change your life" 100 starting coins, and the book friend "Jiang Zuo Meilang 1" 1000 starting coins for your kind reward, bow and thank you! )