In 2010, the mainland box office market had not yet reached the era when it often broke 500 million in a single day.

So far, the highest single-day market is only 65 million...

According to the audience's viewing habits and the overwhelming high-definition piracy on the Internet, Xu Hui wisely thinks that "Sunshine Sisters" has been released for 8 days, and it should be time for a soft landing at the box office, after all, the public's enthusiasm for watching movies is almost exhausted!

He is already very satisfied, as of October 24, it has been released for 10 days, and the box office has exceeded 400 million.

For a movie that can recover its cost by advertising placement alone, it will be released in theaters, and it will be pure profit.

And Huiwen Cinema has also made a lot of money...

also became popular with Zhang Zhuai and Nazha, and even Yang Zi also received the praise of 'the first person to act in the post-90s'.

Therefore, in the publicity after October 22nd, he didn't work as hard as before.

The schedule has also been appropriately reduced from one city per day to one city in two or three days.

By the way, breaking 500 million is a foregone conclusion, so he sent the video of the 'Sunny' dance with the seven little sisters in the crew to Weibo, and left a message: 'Thank you for your support, the box office of "Sunshine Sisters" has exceeded 400 million, in order to thank the audience for their support, the full version of the 'Sunny' dance is specially presented..."

Xu Hui was a member of SJ before, and he was good at singing and dancing, but after returning to China, he stopped dancing.

This short video is the first time he has danced in three years!

For a bunch of fans who have been crazy about him since he was an idol, it is definitely a big gift.

It's normal, these fans have gone to the second brush again...

Then, on October 24th, the box office of "Sunshine Sisters" increased instead of decreasing, and the single-day box office actually grew against the trend and won 48 million!

Xu Hui was stunned.

A group of bigwigs in the circle were also completely frightened.

In the second week, the box office directly reported 240 million!

This has exceeded everyone's imagination - the box office of "Avatar" in the second week was only 220 million...

Why do I have such an impact on one of my dances?

Of course, dancing with him has little to do with it, if you want to let the audience go straight to the court, let alone dance, even if you can't go to the fire, there may not be a play, the most important thing is that the reputation of the movie is really good!

Of course, another point is also important - "Sunshine Sisters" is a girl-oriented movie!

If you can see big data, the bigwigs can understand why the box office arc of "Sunshine Sisters" is so stable.

Even on weekdays, the lowest box office is 31 million!

In fact, the ratio of men and women in all domestic moviegoers is very imbalanced, basically reaching 7:3, and women occupy seven of them!

Moreover, little girls in their twenties are very... Easy to follow.

It just so happens that the fans of director Xu Hui himself, including passers-by who have a good impression of him, and little girls in their twenties occupy the main force.

Coupled with the implementation of the group purchase policy for eye-catching movies, watching movies is no longer a luxury, make an appointment with a few little sisters, spend dozens of dollars to watch a movie, and feel the years when the sisters are forced together on the screen...

Another point, according to the eye-catching group purchase data, the number of women over the age of 35 who have come to the movie has increased significantly in recent days, and these are not the regular movie-watching groups in theaters.

It's clear that these people were attracted by the word-of-mouth of the movie...

"Sunshine Sisters" can be regarded as re-excavating a group of audiences!

……

Monday, October 25th, is another working day.

Xu Hui and his gang appeared in the theater auditorium, the last time "Sword Rain" was promoted, they went to the Chinese opera, and this time they always have to come to the theater...

The theme of this discussion was 'Genre Films and Chinese Films'.

In the first half hour, it was mainly a bunch of scholars who studied Chinese films to explain their views, and Xu Hui kept smiling and listened...

In other words, the industrial chain of Chinese films really feeds many people.

All major colleges and universities have China Film Research Institutes, and you say that China Opera, Nortel, and Shanghai Opera are film colleges and universities that set up film research institutes, so it is understandable, what kind of film research institute does Peking University have?

There is a very famous director in the film major of Peking University, Mr. Bi Zhifei, who is a doctoral student in the film major of Peking University!

He spent 12 years, carefully polishing the script, and then made a work that shocked the industry, and a bunch of bigwigs specializing in Chinese film research with particularly long prefixes called him one after another, the most famous of which should be Zhao Baohua, after all, Zhao Baohua has not been judged in "No Man's Land" A lot of work...

"This film has brought a new atmosphere to the movie screen in 2016, blowing a breath of fresh air, and this film has artistic life..."

Zhao Baohua, who said this, is a member of the National Film Censorship Commission, and there are many other titles, so there is no need to say more.

Not only that, but Huang Bo, Jiang Wenli and other actors with good audience popularity have also used 'good movies' to describe this work!

The money is in place!

By the way, this movie that shocks the past and the present is "Pure Heart Chasing Dreams in the Showbiz"...

“… Only by strengthening the construction of genre films can domestic films truly bloom, Director Xu, what do you think?"

I sit and watch, how else can I see?

Do you still want me to look up to you?

Xu Hui was a little stunned, mainly because he thought of the ugliness of the later generations...

"Director Xu, it's your turn!"

The host reminded in a whisper.

“… Oh, I'm sorry, I think Professor Li is right, the lack of genre films is indeed a pity for domestic films, and the reason why Hollywood films can develop and grow is because of the diversity of films..."

When it comes to movies, Xu Hui has long been familiar with the road.

Even if he hadn't listened to what the gang was talking about, he knew the general idea.

It's nothing more than 'the single type of domestic film, which is worrying... I hope that directors will continue to work hard to create more diverse genre films for Chinese films' and so on.

Don't they know why the sub-genre is single?

The malls are flooded with urban romances or domestic comedies.

The biggest reason is censorship!

Horror films, cop films, sci-fi films, suspense films, etc., all have a bunch of hard constraints, how do you make these film genres flourish?

Can't say it, these people can enjoy their current status, not to mention Xu Hui, even Zhang Yimou and Feng Xiaogang had to bow politely when they saw them, and called 'teacher', why?

To a large extent, these people are the ones who decide whether a movie can be released or not!

They are the main people who are responsible for reviewing a movie!

If something is said that leads to the clearest rules of censorship.

When the time comes, do things directly according to the regulations, then the role of these people will be gone, so what will they do?

Relegated to an academic film?

Therefore, they must not mention the censorship system, they can only complain that the director is not good and can't make more exciting genre films...

Xu Hui didn't want to say so much, everyone knew it, so let's save some face for each other.

It's time for the student interaction session.

"Director Xu, as we all know, you make commercial films, and the types of movies you have tried so far are youth films, martial arts action movies, are there any types of movies that you particularly want to try?"