"Wulin Gaiden" set off a wave of trends.

This trend has even made people forget that the actors of the show are all new faces.

Forgot that the show is just a small cost.

forgot that this was the sitcom that used to be the most despised in the film and television industry.

As a screenwriter, Jiang Lun has also become a topic of discussion in the film and television industry because of "Wulin Gaiden", as for whether his screenwriting level can be recognized by the public, it will have to wait until the end of this drama to make a conclusion.

There is no shortage of cross-border writers in the entertainment industry, and there have also been singers who write cross-border, become directors across borders, and even cross-border screenwriters.

But the level is so low that it is explosive, there are those who are not applauded, and there are more who are not applauded and not applauded.

Jiang Lun's crossover, no one seems to think that he is a transformation, because "Ghost Blows the Lamp" came first, and it was extremely successful, so his transformation from a writer to a screenwriter seems to be a natural thing in the literary world.

What's more, the news broke out before, Jiang Lun did not learn acting in Chinese opera, but learned screenwriting.

Now it seems that Jiang Lun's achievements today did not appear out of thin air, but also after hard work.

……

Beijing, East Fourth Ring Road.

Jiang Lun Studio now has more than 20 employees.

Everyone had a week off before the New Year, and they started to work the day after the New Year.

As soon as the doors opened in the morning, several landlines in the studio kept ringing, and the advertisers' phones flew in like snowflakes, most of which were in contact with the pre-roll ads of the online series.

The advertising of "Wulin Gaiden" was also bought very well before, in addition to the plot placement advertisements in the early stage, there was also the advertising share of the TV station, but after the advertising fee of the TV station, the amount of money the studio got was not high, after all, the TV station accounted for the majority. Directly take away 70 percent.

As for the website, the Flash advertising revenue before the video belongs to Tengfei, which is the kind of "member advertising" promoted by the website, and the studio has no penny of income.

At present, all online dramas want to make more money on advertising, and they can only use plot placement ads.

In today's world, where all kinds of soft implantation and hard implantation plot advertisements have been rotten on the street, "Wulin Gaiden" must not take such a ruined drama route. Moreover, the plot that was filmed in the early stage cannot be reshot in the later stage because of the addition of advertising placement.

So Jiang Lun used the advertising method created by the otherworldly drama "Never Expected" in this area, and this kind of undisputed inform: "This episode is sponsored and broadcast by XXX", and then there is a nonsensical advertising copy that makes people laugh and cry, which has become another feature and highlight of this drama.

In this way, the later stage can be free to implant ads, so the studio has set up an advertising team to be responsible for the nonsensical advertisements of the online version of the title, and push them in a seasonal manner. It can also give advertisers more time and space to create ads.

This advertising fee only belongs to the filmmaker, and all the proceeds only need to be shared by the studio and Liu Xiahui.

For new advertisers, in principle, as long as the price is in line with the price and the product itself is not illegal, those who come will not be refused.

At present, for the second season of advertising, Jiang Lun has set a price code of 200,000 pieces, but this kind of price has also broken the head, and it is estimated that it will not be a problem to add it in the third season.

And this method has quickly become a new model of online dramas. Quite a few companies in the industry have started to borrow it.

……

An advertising agency, in a conference room.

"Smack!"

The director of the company pressed the pause button on the keyboard in front of him. I believe that this kind of advertising method will become the mainstream of online dramas in the future, we have just received two micro-film advertising promotions, according to this way, make content for me!"

……

A video website.

"Have you watched the online version of "Wulin Gaiden" that took off yesterday?"

"Look, look!"

"Yes. We also have to hurry up and get it, all the videos that will be launched in March must have this in front of them!"

"But......" an employee thought, "will this be infringing?"

"Huh...... There is no infringement in the advertising industry! We didn't copy his copy!"

……

Tengfei video, "Neuro Q&A" program group.

This is a self-made online variety show. After watching the online version of "Wulin Gaiden", the person in charge of the program team immediately recalled several employees who were on vacation and revised the beginning of the next program.

Something like this is still happening, almost all over the country, all companies related to Internet videos, micro films, film and television dramas, and even advertising, are taking the title of the online version of "Wulin" to do research, and some companies even imitated a similar title on the same day.

In the face of the boom of "Martial Arts", Jiang Lun has another news that has been pushed to the hot search, but this news has nothing to do with "Wulin Gaiden".

Because this is the news about the launch of his new album, the news announced that the time is Valentine's Day on the fifth day of the first lunar month, but he didn't say anything about the pre-sale, only wrote one sentence: For specific information, please pay attention to Easy Listening Music.

"Easy to listen to?"

"It's not going to be a digital version of the album first, and then a physical one, right?"

"It's possible, this easy-to-listen music has been for a few days, and it's all Jiang Lun's work, and he must make a fuss about it. ”

"This ...... Jiang Lun won't stop for a moment? The TV series is just hot, so he took advantage of the situation to release an album?"

"Yes, it's a little unexpected, but it's been almost a year, and it's really time to send it. ”

"Are all new albums new songs?"

"Not necessarily, I released so many singles last year, I should have included them!"

"Valentine's Day? Looks like the money for a gift for my boyfriend is going to be counted!"

"Upstairs, ask your boyfriend to buy you an album!"

"Haha, why don't I buy it for you, how about you be my girlfriend?"

“……”

Easy to listen to music.

After opening the software, a five-second ad will appear, which is the news about Jiang Lun's new album.

The picture is a pink and purple background, and it reads: This year's "Valentine's Day", Jiang Lun will see you soon!

Then there is a half-length photo of Jiang Lun, the index finger and thumb of his right hand are pinched into a loving look, and the whole person is smiling brightly.

In addition, there is only one sentence left: "More exciting, stay tuned......"

However, after entering the main interface of the software, there is no news of Jiang Lun's new album at all, and on his personal page, there are only those songs he has released before.

If you want to talk about new songs, there is only the newly launched theme song of "Wulin Gaiden" "A Laugh in the Sea", but there is only a one-minute and fifteen-second version, not a complete version.

……

The other side.

Jiang Lun only stayed until the morning of the third year of junior high school, and then hurried back to the capital alone, unable to even attend the class reunion.

And the first time he arrived in the capital, he went to Wang Kai's house, and the musical that was staged in the small theater at the same time as the new album was also doing the final rehearsal. (To be continued.) )