Chapter 297: Price Reduction, Wall
Zhou Chong asked tentatively: "Can you take back the year-end bonus?"
What kind of bad idea is this! Not to mention Feng Yiming and Wei Jun, even Yu Fei beside him was speechless. Pen & Fun & Pavilion www.biquge.info
Yu Fei slammed his elbow on Zhou Chong's shoulder and said, "How much is the year-end bonus for two people? What is the point of snatching it back? But the brand of Tianyun Technology has a bad reputation in the industry, not to mention recruiting people in the future, even the employees of the company are not happy now." ”
Li Yu also shook his head and said: "Tianyun Technology is now a big move, it is impossible not to be dug up, the key is how to maintain the innovation ability of the R&D department." Yiming, I remember that you planned before, starting this year, Tianyun Technology will recruit people from fresh college graduates, right?"
Wei Jun and Feng Yiming's eyes showed appreciation, they have been in Yangcheng for more than a year, and during this period of time as the vice president of Tianyun Technology, Li Yu really learned something, no company can guarantee the loyalty of employees, after all, every company from the president, middle management to grassroots employees are in a pyramid shape, the rising channel is limited, the position is so few, the company has a big reputation in the industry, and it is too normal for employees to be poached. The key is how to maintain your own standards while being dug into the wall.
There aren't many things that can be done to deal with the poaching of competitors. On the one hand, improve the salary level and welfare of employees. On the other hand, regular quantitative recruitment of new recruits, after professional pre-job training. The former way appears passive, and the cost is quite high, the latter way is likely to lead to large fluctuations in the technical level of the company's employees, the key is to see the company's CEO, the personnel department will be the ability to use the two ways together, timing.
Wei Jun nodded with a smile and said, "Recruiting new employees is a good idea, not only to fill the gap, but also to stimulate the old employees." ”
In this life, from the beginning of finding Li Yu and opening a chain Internet café, to later sending him to Yangcheng as the vice president of the company, and now serving as the president of Tianhe Dairy, it has been more than three years.
Feng Yiming looked at Gu Ren opposite, this guy was pulling Yu Fei and Zhou Chong to discuss how to teach those two "anti-bone boys" a painful lesson.
"Gu Ren, don't mess around!" Feng Yiming said with a smile: "Those people who resigned, if they are miserable in the future, why should we trouble them at this time, some times will fall into the ground." If they mix well, no matter what they think, in the eyes of outsiders, the imprint of Tianyun Technology on their bodies cannot be washed off for a lifetime......"
Wei Jun retorted: "What if they directly borrow the template of "Journey to the West" and develop a similar game after they leave their jobs? ”
There were many such copycat games in his previous life, and Feng Yiming also knew that similar copycat online games had indeed appeared in "Journey to the West", and he asked with a slight smile: "Then what do you say?"
Wei Jun hesitated for a moment and said, "Price reduction?"
Feng Yiming touched his scalp and sighed, and before he could speak, Wei Jun smiled bitterly and said, "I also know that this is not a good way, but ......"
In the extensive competition model, the company can not provide more value to customers, and the only way to think of it is to fight a price war, which can only show that the company lacks real competitiveness, and after the bloody bidding, it will leave a mess, and the final result is likely to be a lose-lose situation.
Feng Yiming raised his head and asked loudly: "Who bought a new color TV last year?"
Liu Juan reacted quickly and responded: "The new TV I bought in November last year is Changhong's." ”
Wei Jundeng reacted at the time,Although it is not in line with the color TV industry,But last year's vigorous Changhong price war,He still knows。
Changhong color TV began to drop prices nationwide since last year,Alliances in the industry have responded with price reductions,As a result, a large number of ordinary families chose to buy a new TV last year,After a year of tragic fighting,The number of domestic color factory manufacturers has been sharply reduced from more than 100 to 60 or 70,A large number of small and medium-sized enterprises have closed down。
Wei Jun shook his head and said: "We can't be compared with Changhong's price cut, their price reduction is largely to clean up domestic small and medium-sized brands and concentrate on dealing with foreign brands." ”
"Is there a difference?" Feng Yiming's eyes were playful.
Wei Jun continued: "Of course there is a difference. Since "Legend", several Japanese and Korean online games have performed very generally in China, and the emergence of "Journey to the West" proves that in this market, the domestic design style is more suitable for Chinese people, and the large-scale entry of foreign online games should be unlikely. The purpose of the price war is nothing more than to seize the user base and squeeze the opponent down......"
Before Wei Jun's words were finished, Feng Yiming interjected: "Then you can monopolize the market?"
Wei Jun was stunned, thought for a moment, and said, "I didn't mean that, but at least it can prevent the possible impact of the same type of online games." ”
Feng Yiming shook his head and said solemnly: "First, it is true that the performance of Japanese and South Korean online games in China is average, but what about Europe and the United States? Do you remember the situation when Hollywood's "The End of the World" was introduced to China eight years ago? Can you be sure that Western online games cannot take root in China?"
"Second, you just said that the difference between us and Changhong's price war is a very important point. Market saturation. Regardless of the line of work, before the market is saturated, the price war is the most stupid mode of competition, and it is not stupid not to take the opportunity to take profits into your arms, but to give up profits for the sake of so-called market share?"
Zhang Jingjing looked sideways at her calm boyfriend, her palms were a little wet, and she couldn't help but remember what her grandparents explained last night, although she had mentioned it to Feng Yiming once, but she didn't really let him visit, the girl was still skeptical, after all, her father abandoned his wife and daughter, and gave his grandparents too much blow, I'm afraid he wouldn't give Feng Yiming a good look.
"Price reduction competition, this is the most commonly used means in the domestic business community at present, but also the worst means, the chaos of the market order, who will pay in the end? It's not the enterprise itself!" Feng Yiming poured wine for the unswerving Wei Jun, and said: "The sharp increase in the customer base in the short term will definitely lead to a decrease in the quality of the game, and more importantly, it will greatly reduce the trust of customers.
Wei Jun asked hesitantly: "Do you expect that in a few years, online games from Western countries will come in and seize the market?"
"About four years. Feng Yiming racked his brains to recall, it seems that the most influential "World of Warcraft" in China began to operate from 2005 to 2006.
"Four years ......"
Feng Yiming said with a smile: "It seems that there is a domestic online game conference in the first half of the year? When you speak, you can consider talking about these things, online games and Hollywood movies in the Western world are actually similar, and it is not a simple matter to resist them, and our company's ability is limited." ”