Chapter 236: Selling Wine at a High Price
The five-year-old liquor Xu Fang moved ten jars, while the rice wine was moved away by Xu Fang, twenty-seven jars, and one jar was not left.
Knowing that the wine jar in the car was fragile, the driver's uncle drove exceptionally steadily, and when he arrived at the place, Xu Fang unloaded the goods, and wanted to give an extra fifty yuan, but the driver's uncle directly refused: "Hey, the price negotiated at that time, what's the matter with giving more money, just call me next time I have a job." ”
Xu Fang smiled and didn't force it.
It's still early, Uncle Li and Chen Daniu's wine bottles haven't been shipped yet, and it didn't take long for Uncle Li and Chen Daniu's boat to come.
"Hey, Xiao Fang, why are you here?" asked Chen Daniu in surprise.
"I went outside and pulled some wine jars, and quickly transported the wine bottles back first, and then came to pull the wine jars. Xu Fang commanded.
The two didn't dare to slack off, and hurried back with the wine bottle.
After an hour of busy work, all the things on the shore were transported, Xu Fang went to the construction site to find a car and transported these wine bottles and wine jars to the winery.
Uncle Li San and Uncle Chen Guang hurriedly helped Xu Fang move these things to the basement.
Lao Song held the wine bottle, his eyes were a little amazed, and he stretched out his thumb and praised: "This wine bottle is really beautiful, a lot of money, right?"
"Not much, two small ones, four big ones. Xu Fang said with a smile.
"It's not cheap, but it looks really good, how are you going to pretend it?"
"This white one is packed with one catty, and it contains white wine, and this brown one is packed with two catties, and there is rice wine in it. Xu Fang introduced.
Uncle Chen Guang and Uncle Li Sanshu worked very sloppily, and they also had a lot of strength, so they opened the wine jar and filled it into a wine barrel, which could hold 200 catties, and the four jars were just full. There is a faucet at the bottom of the barrel, which can be unscrewed and filled directly into the bottle, which is very fast.
Taking advantage of the busy time of the two, Lao Song pulled Xu Fang aside and asked in a low voice, "Xiao Fang, how much do you plan to sell this wine?"
Seeing Lao Song's eager appearance, Xu Fang smiled and asked, "How much do you think is appropriate?"
Lao Song's eyes rolled, and he said with a smile: "Our wine here is better than other places, the cost is also high, the price must not be low, and if you can come to travel, which one has no money? ”
Lao Song's words simply reached Xu Fang's heart, he was worried that Lao Song would use his previous pricing as a standard, so he nodded and said, "Then it's up to you, let's set the price higher." Rice wine is two catties, one hundred and fifty bottles. The liquor vintage is there, and the price can't be lower, six hundred per bottle. The national price is uniform, and there is no bullying for children, how about it?"
was about to ask Lao Song's opinion, but he didn't listen to Lao Song's squeak for a long time, and when he turned his head, Lao Song opened his mouth wide and seemed to be shocked.
"it!"
Lao Song, who had never been surprised by how much money he had, forced out a dirty word at this moment, and said worriedly: "Xiaofang, this price is too high, right?
"Old Song, you have been making wine for so many years, you must also understand wine. How do you feel about the wine you brew compared to the two or three hundred wines sold in the market?"
Lao Song was confident in the wine he made, and pouted when he heard the words: "Don't compare those wines with mine, throw them eighteen streets, and compare Moutai and Wuliangye with me." ”
Xu Fang patted Lao Song on the shoulder and said with a smile: "Old Song, winemaking is a realm, a feeling, and the value of your work. I believe that Uncle Song, the wine you make is of higher quality, better taste, nutritious and healthy, and the reason why you are so worried about the high price is because we are not famous, right?"
"Isn't it," Lao Song nodded helplessly: "If my winery is famous, it will not sell worse than Moutai." ”
"Uncle Song, your Song family's wine is fucking delicious, why should it be cheaper than others. If there is no fame, we will make a name for ourselves, and if the advertisement of 5 million is not enough, we will spend 50 million, and if 50 million is not enough, we will only spend 500 million! I bought this wine party to promote this wine, and there is no need to worry about fame!"
Lao Song lived a handful of years, when Xu Fang bought his wine recipe for five million, and the huge number made him dizzy for many days. Now that Xu Fang opened his mouth for 500 million, it really scared him, and he couldn't even understand what the concept of 500 million was.
But this did not prevent Xu Fang's words from igniting Lao Song's ambitions, even if he was in his twilight years, at this moment Lao Song felt that his blood was a little burning, his eyes were a little red, and he said excitedly: "Okay, then do as you say, buy a hundred bottles and don't negotiate the price, and when you become famous, let's consider raising the price!"
Xu Fang was happy when he heard this, if he instigated more, would Lao Song have to add a zero to the price? With a gentle smile, Xu Fang said: "Don't worry about the high price, the quality of our wine is worthy of this price." Sell it like this first, and when our new rice wine is completed, we will start to promote the sales of rice wine. ”
"Okay!" Lao Song naturally had no opinion on Xu Fang's arrangement.
Soon, the drinks were bottled. Let Uncle Li and Uncle Chen Guang pretend first, and Xu Fang put the white wine and rice wine into a basket and moved them to the top.
When I came to the front room of the winery, it was used as a shop, and although it had been empty before, Liu Hailian had also considered selling things when he was designing, so the shelves had already been arranged. Antique shelves that look very old.
Xu Fang put the white wine and rice wine on a shelf, and then labeled them.
Rice wine: 150 yuan/bottle.
Liquor: 600 yuan/bottle.
Now the time is not early, there are more tourists, such an ancient winery, it is easy to get people's favor, when they see this winery actually put wine bottles, tourists are immediately attracted to come.
But after seeing the price tag, they were all dumbfounded. Although many people are not short of money, this small wine shop is so expensive, is it ripping off customers?
"Boss, your wine is too expensive, isn't it?" said one of the tourists, who immediately agreed.
"Yes, boss, you are too black-hearted, a bottle of liquor is six hundred, which is more expensive than Qingdao prawns. ”
"It's almost time to catch up with Moutai, it's better to buy Moutai than to buy this. Everyone gossiped and complained about the price.
Lao Song, who was standing next to Xu Fang, was a little embarrassed at the moment, this price was ten times what he sold before!
Xu Fang looked at the dozen or so people in the store, smiled slightly, took out a bottle of wine from the counter and said: "Everyone, this wine is called Yuehai Village, and it is a famous wine launched by our Yuehai Village. I have to explain that the taste and quality of this wine is the best in its price range. ”
In the eyes of the people present, the meaning of doubt was very strong, Xu Fang said with a smile: "This attraction of Yuehai Village Distillery, the idea of construction at that time, just to place ancient wine-making tools is finished, and by chance, I came across the long-lost Song family wine-making recipe. The history of Song winemaking can be traced back to the Qin Dynasty, which was a very famous wine at that time, and then after several generations of efforts, the winemaking technology became more and more refined, and it reached its peak in the Song Dynasty. However, after several wars, this drink gradually disappeared, and can only be rarely mentioned in some ancient masterpieces. ”
"I always thought that this wine was lost, but I came across it, and there was this living winery. All the brewing techniques have basically maintained the brewing techniques of the time. I guarantee that all the wines are made from high-quality grains, which are healthy, safe, and taste better than the moss and Wuliangye mentioned by everyone. There are even likes of it, and the evaluation may be higher. ”
Hearing Xu Fang say this, the old Song on the side almost believed it, and he himself didn't know which dynasty left the family wine recipe. Lao Song was stunned for a moment, not to mention the surrounding tourists.
Seeing that everyone's eyes were gradually convinced, Xu Fang smiled slightly, took out a bottle of liquor at the right time, uncorked the bottle, and poured the wine directly on the counter, and the aroma of wine was immediately permeated.
"There are people who know wine, or people who drink wine, you can feel the quality of the wine. Xu Fang smiled slightly.
There were eight men among the tourists, and it seemed that they would drink more or less. A middle-aged man sniffed carefully, then lowered his head and sniffed on the counter, a flash of surprise flashed in his eyes: "It looks good, at least it is made of pure grain, this gentleman, can you let me taste it?"
Xu Fang didn't care, found a paper cup full of it, handed it over and said, "You try." ”
The middle-aged man looked at the paper cup, then took a sip, then took another sip, and then grunted, and drank half a glass of white wine into his stomach.
"Ha--this wine is really amazing!" After a hiccup, the middle-aged man stretched out his thumb and said, "The wine is clear and there is no debris, which means that the method of making wine is very good." The wine has a mellow and uniform taste, and the alcohol mixed with it does not have this effect, indicating that it is made from whole grains. The taste is long and substantial, indicating that the vintage is sufficient. It can't be said that it is stronger than Moutai, but it can't be said that it is worse than Moutai, it can be regarded as having its own merits, and 600 is very cheap!"
"Lao Liu, are you really fake?" A middle-aged beautiful woman was a little surprised: "What about helping people advertise?"
The middle-aged man laughed and said: "Fuck off, you didn't give me advertising money, what am I doing to promote them, this wine is really good, little brother, bring me a box." ”
Xu Fang realized that he hadn't prepared a box at all, and said embarrassedly: "I haven't customized a box yet, how many bottles do you want, can I help you pack it in an ordinary box?"
"Let's have six bottles of liquor, by the way, can you take a look at the rice wine?" asked the middle-aged man with a smile.
Lao Song reacted at this moment and said with a smile: "Don't open the bottle, I'll help you hold some loose wine, you can try it." ”
After a while, Lao Song came over with a cup. However, the room is full of the aroma of white wine at the moment, and the taste of rice wine is not obvious.
The middle-aged man took the wine glass, poured a little on the palm of his hand, and his eyes suddenly lit up. Put the cup on the tip of his nose and sniff it gently, then took a sip, and only after a long time did he exclaim: "It's really good, it's really good!"
Lao Song looked at the middle-aged man's attitude, and also stretched out his thumb and praised: "Big brother, this appraisal technique is professional!"
"Uncle, is the quality of this rice wine good?" A young man next to him was a little curious, he had worked for less than two years, and he didn't have much spare money, the six hundred and one bottles of wine, some of which were beyond his bearing, but one hundred and fifty catties of rice wine, he could accept it lightly.
When other tourists come to this place, they naturally want to bring some souvenirs back, and they all look at the middle-aged man, waiting for him to come out to solve their doubts.
When the middle-aged people saw everyone's inquisitive eyes, their interest also increased greatly, and they were very enthusiastic to explain to everyone.