"Feng Jianxiong, what have you been busy with lately? I am the one from the EFF Foundation who helped you liaise and mediate, and I still recorded the program of "Wonderful Story", and I also helped you contact brokers and media in the United States.

My sister didn't rest during the New Year, and she was chattering with the Yankees in her Chinese New Year's Eve, and as a result, you were idle at home?

When Yu Meiqin went to Qiantang according to the agreed schedule and came to Feng's house to have a round with Feng Jianxiong, she saw Feng Jianxiong looking like she was at home and wandering, so she was angry.

Then he casually squirted and said that he wanted to pick a pick.

Although everyone knows that this must be a joke.

However, it can also be seen that Yu Meiqin has been really good recently, and she has been busy with Apple's case. According to the schedule, they will go to the United States together in the near future to get the final mediation and backroom deals done, and to win over a group of Apple's enemies to act together.

"Don't be impatient, I'm also very busy, okay. Feng Jianxiong casually reassured.

When Yu Meiqin came in, Feng Jianxiong was talking to Zhou Tianyin face-to-face, talking about some serious business details about the page game company, not me.

Even the long-lost mentor, Professor Liu Yuanming, was invited by Feng Jianxiong to Qiantang to lay out a big game of chess together - it's just that Liu Yuanming is a bad old man, Feng Jianxiong must have sent him to stay in a hotel.

"What else is worth your busy time, more important than Apple's case?" Yu Meiqin was obviously not satisfied with Feng Jianxiong's explanation, and asked step by step.

"It's important, at least more than 500 million net profits a year – that's a big cash cow. Feng Jianxiong explained to Yu Meiqin sincerely.

Zhou Tianyin, who was on the side, also came over gently and softly to enlighten, and poured tea and handed water to Yu Meiqin, who was in the dust: "What Xiaoxiong said is true, he is really busy with business." Our web game business, which has developed to this point, is mainly a competition for legal capabilities. Technology and operation, everyone is almost the same, to open the gap, the only way to break the law is to break the law. ”

Hearing Zhou Tianyin also explain this, Yu Meiqin felt more comfortable in her heart, and she believed that Zhou Tianyin had no motive to deceive her.

She thought for a while, turned to Feng Jianxiong and ordered viciously: "Tonight, you explain to me what you have been busy with lately! Otherwise, next time there is a case, I will move my mouth, and you will run errands!"

"It's a trade secret, at least worth hundreds of millions, how could I tell you. Feng Jianxiong shrugged his shoulders and said in his heart: You are not my woman!

"Sister still rarely leaks your secrets, don't say it, you just wait for your friends!"

"Tsk, sigh......"

……

Feng Jianxiong's mouth is hard, but he still believes in Yu Meiqin's character very much in his heart.

That's not someone who would sell his friends for hundreds of millions.

Zhou Tianyin was also very understanding, knowing that Feng Jianxiong and Yu Meiqin couldn't do anything out of the ordinary, so he gave up an opportunity to linger overnight and let Feng Jianxiong talk about business.

She knew that if Yu Meiqin wanted to sleep with Feng Jianxiong, she would have had a chance to do it in four years, and she would not wait until now. can be okay so far, which shows that Yu Meiqin is too clean.

After a home-cooked dinner, Feng Jianxiong poured two glasses of foreign wine, introduced Yu Meiqin into his study, and talked about things behind closed doors.

"During the New Year's Festival, I am really busy rectifying the legal business of Tianyin Mutual Entertainment, you listen to me explain to you slowly. Feng Jianxiong took a sip of wine and sat down on the sofa.

"It's the first time I've heard of a competitive gap between web game companies that can rely on their legal superiority to open up a competitive gap. Yu Meiqin's tone still seemed a little incredulous.

"No way, the technology content of this industry is too low. Expecting to do a good job in the game can't close the gap, not to mention the popularity of the legends and miracles of the previous generation of online games, which are all illegal rubbing, and no one can give full play to their design strength. As for the art, I can only hope to make the dragon slayer knife more cool and beautiful, and I have to take into account the degree of restoration. ”

Feng Jianxiong complained for a while and set a tone. Then the conversation changed and began to talk about the meat.

"Therefore, at present, after the domestic peers who do legendary page games get up, the key differentiated competition depends on who can pull people with less advertising costs - other peers basically learn from my tricks last year, find two Hong Kong film over-the-top hot-blooded uncle-type stars, and then endorse and shoot web ads. However, they are not as efficient as I am. ”

"Why is it not as good as the law?" Yu Meiqin asked, "Even if it is not as good, this is not something that you, an investor with a legal background, should ask in person, Tianyin can be better than you." ”

"Then you're wrong, it's still me who does it—you listen to me finish the tricks. Feng Jianxiong smiled confidently and proudly, "At present, the most common mistake of fellow marketing planners is to ask the wrong person to endorse, and spend advertising money in vain but do not have the best effect of attracting people." But I can guarantee that I will be able to maximize the potential of my advertising.

The specific measure is that I will not judge who to invite to shoot advertisements and who not to invite to shoot advertisements based on the likes and dislikes of personal feelings - not only can I not pat my head on the basis of preferences, Sister Tianyin, no management of Tianyin Mutual Entertainment has this right.

Our company relies on data to speak - first use the picture materials found on the Internet, anyway, those celebrities have a lot of pictures on the Internet, and Baidu pictures can steal a lot - and then synthesize a moving image advertisement, without contacting the parties, let alone negotiating or signing a contract, it will be directly and secretly put on the Internet, and then capture the data according to the user click conversion rate in the cloud to see how the person's feedback is. ”

When Yu Meiqin heard this, her eyes widened suddenly.

This is contrary to the common sense she has gained from four years of diligent study in law.

If Feng Jianxiong really dares to do this, he is really qualified to brag: My advertising operation methods are currently impossible for anyone in the world to imitate.

She retorted in surprise: "You directly stole pictures on the Internet and published an advertisement for a celebrity endorsing your page game? Isn't that infringing? After it spreads, those celebrities will come to sue you for infringing on your portrait rights and reputation rights! In the future, you will lose so much money, and the gains outweigh the losses!"

Yu Meiqin's rebuke is also decent, and any legal adviser in 2010 will suggest this to his employer.

However, if he can only do what the earthlings will do at present, what qualifications does Feng Jianxiong have to be called Feng Jianxiong.

"Of course it's an infringement, but they hardly find out. Feng Jianxiong smiled arrogantly and evilly, full of confidence in his IQ,

"The trial launch I use to collect big data feedback will only last about 3 days. If the popularity is enough, the infringement will be suspended after 3 days, and if the popularity and conversion rate are not enough, it will be put on for a week at most. After a week, it turns out that this guy has no use value, even if he endorses me and gives it to me for nothing, I don't need it.

And in just 3 days, the Hong Kong and Taiwan star whose reputation and portrait have been violated will not find out that he has been infringed so quickly, even if he finds out, immediately consult a lawyer, and then notarize and retain evidence, it is too late, it can be said that there is no trace.

3 days later, a star with long-term cooperation value, I sent him the advertising endorsement contract and asked him to sign it half-pushed. Many celebrities who have passed their peak will sign with the mentality of having one vote and one vote, instead of refusing, being misappropriated, and going to court again...... That's not worth it.

Moreover, their information is asymmetrical with ours, and they don't know how much additional damage to their popularity and social trust is to endorse a silly web game than to endorse another product. They are selling face and acting skills in the entertainment industry, and they don't understand technology and big data analysis at all.

In this way, I can use the short-term test of big data + long-term contract to ensure that each of my advertising endorsements is currently the highest conversion rate in China, even if other page game companies follow up, how can they fight against me in terms of marketing cost efficiency? Even if they can make a little bit of money, I can guarantee that the main profits of the entire page game market will still be grabbed by me in one or two years. ”

"So you've launched 'I'm a scumbag' now? How did you use the asymmetry of big data to squeeze the residual value of the reputation rights of those out-of-fashion stars in Hong Kong and Taiwan?" Yu Meiqin couldn't help but ask after thinking about it, combined with what she often saw when she was surfing the Internet these days.

Feng Jianxiong said cold-blooded and ruthlessly: "He only deserves to be squeezed by me for three months, at most half a year." Then I'll need some of someone else's. I use him, not because I like this star or don't like it, but because big data tells me that fans who like him currently have the highest probability of being cheated out of money, and that's it. After his fans are skillful and alert, he will have no use value.

One day, big data tells me that the fans of this star are disgusted and unappetizing, and I will change the spokesperson, and at the same time change the game server, and even the name of the game - in this industry, reputation is really not valuable, and brand value is not worth much. Don't think about building a 'three-year-old store'. It's slow to change shells once a year. ”

There will always be someone to earn this kind of cheap money and collect the IQ tax of the countrymen. Then Feng Jianxiong will accept it quickly and economically.

As for accidentally overspending some out-of-fashion celebrities...... This can only be said to be a business necessity.

All businesses in the world can only be concluded when "the selling party thinks that it is enough to sell so expensive, but the buying party feels that he has taken advantage of it". If there is a deviation in the estimation of the value quantity of the same objective existence between the two sides, there will be a "value depression".

Those male stars who were endorsed by Feng Jianxiong did not grasp the big data of "how much personal brand and reputation value a bad advertisement would consume". They can only be evaluated based on previous approximate industry practices.

However, Feng Jianxiong knows that any precedent for those celebrities to "compare and learn from horizontally" is actually not enough to compare with cheating money page games. THEREFORE, HE TOOK A GREAT ADVANTAGE - FOR EXAMPLE, BEFORE SLAG ZHA HUI ENDORSED THE BLUE MOON, HE MAY HAVE LEARNED FROM THE EXAMPLE OF "HOW MUCH POWDER DID BROTHER CHEN LONG LOSE AFTER ENDORSING DUANGDUANG SHAMPOO, AND HOW MUCH IS THIS POWDER WORTH WHEN CONVERTED".

BUT A TRADITIONAL DUANGDUANG SHAMPOO, NO MATTER HOW BAD IT IS, CAN IT BE AS LETHAL AS A PAGE GAME ADVERTISEMENT? IN THE FINAL ANALYSIS, IT IS THE PEOPLE IN THE ENTERTAINMENT INDUSTRY WHO ARE TOO SHALLOW, AND THE MOST HURTFUL EXAMPLE THEY CAN THINK OF IS ONLY DUANGDUANG SHAMPOO. No matter how cruel and poisonous things are, their imagination is not enough.

The "difference in character value" in this is the oil and water that Feng Jianxiong used big data to pull out.

"No wonder you have more and more fans now, but your reputation is getting more and more stinky. Yu Meiqin digested the amount of information for a long time, and finally sighed in a daze.

"That's true, but for a different reason. That's because of something else I've been doing lately. Feng Jianxiong shrugged indifferently, looking indifferent. It seems that no matter how bad things are, they can't spoil his mood.