Chapter 1756 - Leveraging Marketing

2012 is destined to be a not very quiet year.

In addition to the Olympics, the end of the world and other things, there are also many major events in China.

For example, around the National Day, there was an outrage that swept almost the whole of China against the Japanese state.

The cause of the incident was that in September, the Japanese Republic passed a plan to nationalize the Diaoyu Islands, which aroused the overall indignation of Huaxia, and even caused a large-scale smashing of Japanese brand cars and burning down 4S stores.

If the movie is released at this time, with the help of the influence of the event, the interest box office will have an unexpected performance.

Although Bai Ningyuan, as a Chinese, is also very angry about this kind of thing, it does not prevent him from using this incident for marketing.

In his previous life, he was still serving the 4S store of a European brand, and at that time, he used the impact of this incident to carry out various operations and attack his competitive products and competitors.

The event of that year, in addition to becoming a major event for the whole people to release national emotions, has also become a carnival of marketing using national emotions in shopping malls.

And now, the essence of "War Tiger 2" is based on the evacuation incident that occurred last year as the background, highlighting the development and growth of China, and enhancing the national self-confidence and pride of the people.

He was a businessman, and at this time, using this way to lift people's spirits was also another form of patriotism, although such a reason may sound a bit high-sounding.

What's more, in Bai Ningyuan's impression, in the film market in the second half of 2012, there don't seem to be too many movies with eye-catching box office performance, and at present, among all the movies that have set a schedule, including Hollywood's big productions, the only thing that seems to have some influence and expectation is "The Expendables 2", but such a movie that Bai Ningyuan has no impression of at all will obviously not pose much threat to "War Tiger 2".

The only drawback is that the time is too short.

However, it is only less than three months, and there is still a lot of work to do, and it is indeed a bit overstretched to think about it.

In terms of publicity, you don't need to care too much, in addition to the word-of-mouth that has already been laid down in the first part of "War Tiger", the Diaoyu Island incident will also become a natural publicity opportunity for this movie, and what worries Bai Ningyuan is only the production problem.

Don't look at Wu Jing's hard work here to play the package ticket, but once something happens, it can't be completed on time, but the publicity has been launched, and at that time, I'm afraid it won't be so simple to end up.

But if you miss this time period, there will be no other events that can take advantage of marketing in a short period of time.

Bai Ningyuan subconsciously looked at Wu Jing, with a bit of hesitation in his eyes.

Forget it, give it a go, turn a bicycle into a motorcycle, since Wu Jing said so, he should also choose to trust him, after all, for so many years, what kind of character Wu Jing is, he can be said to know the roots, if he is not sure, he will not say anything casually.

"Before September, are you sure that all the production work can be completed?" Bai Ningyuan looked at Wu Jing, and when he spoke, he already used a serious look.

Hearing Bai Ningyuan's words, Wu Jing immediately laughed, from Bai Ningyuan's words, he had already gotten the answer.

"Don't worry. Wu Jing didn't say anything else, only these three short words, but although this sentence was short, it represented a kind of commitment to Bai Ningyuan.

"In this way, you first use the materials at hand, cut a short trailer, and gradually open the popularity on the Internet, and then I will ask Tang Yinglun to contact the radio and television, as soon as the film is completed, it will be sent over for review as soon as possible, so that we will set the release date in late September." Bai Ningyuan looked at Wu Jing's eyes and gave his thoughts.

"Okay, marketing, you're doing it, everything is as you say, what I have to do here is to do my best to get the film right!" Wu Jing nodded simply and said to Bai Ningyuan.

A simple conversation determined the division of labor.

Zhang Zilin and Bai Ningyuan were about to get married, so when Bai Ningyuan was talking just now, he didn't avoid her, Zhang Zilin naturally heard the conversation between the two people just now.

Thinking that the first movie she starred in was about to be released, Rao is Zhang Zilin's psychological quality is very strong, but at this time she still couldn't help but feel a little excited, this is the first time she has stepped on the big screen.

Although her performance in this movie is more of a gimmick and a vase, and she doesn't need much acting skills, the release of the movie she starred in is still very longing.

"When it's time to publicize, while the heat of the two of us getting married has not dissipated, it's also a good publicity plan to take it out and borrow this gimmick~" Bai Ningyuan groaned slightly, then looked at Zhang Zilin beside him, and then said softly with a smile.

Wu Jing's eyes lit up when she heard this, yes, in less than a month, it will be the day when Bai Ningyuan and Zhang Zilin get married, as a well-known rich man in China and the first person in Chinese history to win the title of sister, their combination will inevitably attract the attention of countless media.

Unexpectedly, his wedding was all calculated by Bai Ningyuan, Zhang Zilin couldn't help but be angry at Bai Ningyuan, and one hand couldn't help but crawl to Bai Ningyuan's waist and gently scratch his itch.

has known Bai Ningyuan for so many years, she is very clear about Bai Ningyuan's weaknesses, and knows that what Bai Ningyuan is most afraid of is scratching itches.

For Zhang Zilin's sudden attack, Bai Ningyuan was completely defenseless, and he was almost squirting out the wine in his mouth while he was drinking.

Looking at Zhang Zilin's eyes, they were also full of resentment.

"Mr. Bai, when we meet for the first time, I'm Zhang Han, I'll give you a toast~" At this time, a voice suddenly came, which could be regarded as indirectly relieving Bai Ningyuan.

Bai Ningyuan subconsciously turned his head, and immediately saw a handsome young man who was not much older than himself, standing in front of him, it was Zhang Han who played the role of a bear child in this movie.

When Bai Ningyuan was reading the script, he was always a little puzzled as to why Wu Jing chose such an actor, although Bai Ningyuan was a young man, he didn't like these actors from idol dramas, and even had a little prejudice, thinking that these people were simply useless except for their appearance, and even the evaluation among young netizens was not high, and all kinds of news were mainly negative information.

It's just that Wu Jing insisted on using him at that time, and Wu Jing was the person who was most familiar with the whole story, so Bai Ningyuan finally acquiesced to Wu Jing's choice, and after a long time, he forgot about it, if he hadn't seen him here today, Bai Ningyuan would have forgotten his existence.

Although Bai Ningyuan doesn't like him very much, but the so-called reaching out and not hitting the smiling person, everyone stands in front of him respectfully to toast, if he throws his face at others because of any prejudice, it seems that he has a little belly.

Thinking of this, Bai Ningyuan also showed a polite smile on his face, picked up the cup towards him, touched him with Zhang Han's flattered look, and then took a sip gently.

Although it was just a very polite action, Zhang Han's eyes still showed a trace of irrepressible excitement, and in a blank brain, there was only one thought echoing: I clinked glasses with Bai Ningyuan just now?

Because Bai Ningyuan has always maintained a respectful attitude towards the media, few media have been able to interview him, and for so many years, he has inevitably left an impression that it is difficult to contact.

So before Zhang Han went to Bai Ningyuan to toast, he really mustered up the courage to walk over, he didn't expect that he really succeeded.

But after walking out a few steps, he suddenly felt some deep regret in his heart, he knew that Bai Ningyuan was so good at talking, he should have just come to take a group photo.

"This actor is good. ”

After Zhang Han left, Wu Jing found that Bai Ningyuan's gaze was still on his back, so he smiled and said to Bai Ningyuan.

has been in the crew for so long, whether the actor's performance is good or not, compared to Bai Ningyuan, it is obvious that Wu Jing has more right to speak.

"Seriously, I still can't understand why such an actor would be used in such a hot-blooded movie, if you are not my brother, if I don't believe you, I will never agree to such a thing. Hearing Wu Jing's words, Bai Ningyuan paused slightly, and then turned his head to look at Wu Jing and said.

"Don't worry, my movie, I know it in my heart, I won't joke with your money, what I want is this contradictory feeling. Wu Jing looked at Bai Ningyuan and said with a confident smile, "Only this obvious contrast can sublimate feelings to an extreme level, and after you see the sample, you will know why I chose to join an actor like him." ”

Hearing Wu Jing's words, Bai Ningyuan looked at him fixedly, and only nodded after a long time: "Okay!"

And just when Bai Ningyuan and Wu Jing were communicating about Zhang Han's affairs, on the other side, the other people in the crew, after seeing Zhang Han's successful case, couldn't help but glance at each other, and then walked in the direction of Bai Ningyuan in an endless stream, with a pious face......

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