Chapter 914: The Speaker Has No Intent, The Listener Has a Heart

I have to say that although I have always been very proud of my own products, after all, it is my own capital, but when I see the luxury cars in front of me, I can't help but feel a sense of envy from the bottom of my heart. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

And after envy, there is an extremely strong inferiority complex.

Think about what Bai Ningyuan said about acquiring them before, before, they were indeed a little excited, and they couldn't wait to implement it tomorrow, but now when they really stood in front of these high-end brands, their brains calmed down all of a sudden, and their hearts felt empty for no reason.

Whether it is Qirui or Jili, compared with these brands in front of them, the gap is simply too big, as if there is a gap between heaven and earth, not to mention, these brands in front of you, which do not have a history of decades, have a considerable reputation among global car brands, and these companies that have just been established for less than ten years, to acquire them, it sounds like a toad wants to eat swan meat.

This has not yet taken practical action, Yin Tongyue's heart has already faintly retreated, Li Shufu is better, after all, he has had the idea of acquiring Volvo from a long time ago, so looking at the shining Volvo products not far away, his eyes are about to be pulled out, and the whole person's mind has been attracted to the past.

And Bai Ningyuan was too, standing there, looking at the luxury camp in front of him, which can be called a big name, and his heart was also full of thoughts, but he was still a little embarrassed.

The current Volt, with several brands under its control, especially Volvo, Aston Martin, Jaguar and Land Rover and other luxury brands, is completely the world's first-line car brand, but soon, it will fall into a trough.

The destructiveness of the subprime mortgage crisis in the United States is absolutely second to none, in this economic crisis, a large number of enterprises went bankrupt or were on the verge of bankruptcy, especially car companies like Volt and General Motors, in addition to car sales, a variety of financial businesses are also one of their important economic sources, so the impact of the subprime mortgage crisis is much more serious than other industries, GM directly filed for bankruptcy protection, relying on the strong support of the American government to carry out asset restructuring, stripping bad debts to regain momentum, Chrysler was acquired by Fiat in ItalyAlthough Volt is the only one of the three major car manufacturers in the United States to survive tenaciously, but life is not much better, with the sale of many brands in their hands, like a strong man broke his wrist to persevere, first Aston Martin, then Jaguar Land Rover, then Mazda and Volvo, and finally go all out to create a "one volt" strategy.

From peak to trough, it is just a short period of one or two years, which makes people feel the unpredictability of the market.

"Anyway, can we really do it?Why am I a little less confident now, after all, the gap between us and them is not a little bit!" At this time, Yin Tongyue suddenly turned his head and said with a wry smile to Bai Ningyuan and Li Shufu beside him.

Li Shufu didn't speak, at this point, his mind was much firmer than Yin Tongyue.

After all, Yin Tongyue was moved by Bai Ningyuan's words, and Li Shufu had such thoughts.

Because the personality of the person in charge is different, the result is also different.

In the process of the development of the Chinese automobile industry, in the first decade, Qirui became the leader of the domestic brand by virtue of the sales of low-end products, and in the next decade, Jili digested and absorbed a lot of Volvo technology, but it has sprung up and gradually become one of the most anticipated domestic brands in China.

"Don't worry, don't look at them now, but this is just the surface, in fact, how many of these high-end brands are not losing money? Presumably the current volt, in fact, is also entangled in his heart, sell it, and finally buy it to improve the brand, it is really a little unwilling, but if you don't sell it, the continuous losses year after year, even the wealthy volt is a little unbearable, and now when the year is good, it is better to say, when the economic crisis really breaks out, do you see if they can continue to die?" Bai Ningyuan shrugged his shoulders and replied to Yin Tongyue a little casually.

Bai Ningyuan's words are not untargeted, although Aston Martin, Jaguar, Land Rover and Volvo are world-renowned high-end luxury car brands, but in fact, because of limited sales and self-sustaining value, these brands almost remain in a state of loss every year, and the loss is not a small number, which can be seen from the annual financial report, coupled with the continued decline of the economy, so Volt selling them is also an inevitable choice, which can be seen from the announcement of the sale of Aston Martin last month.

Therefore, in Bai Ningyuan's view, it is not an impossible question of Volt selling these brands, but a question of when.

Hearing Bai Ningyuan's words, Yin Tongyue's mood seemed to have become a little calmer, but there was still a bit of doubt in his eyes, but thinking that because of this acquisition, Qi Rui would face a fundraising situation, which couldn't help but make Yin Tongyue's heart a little drummed.

Although a lot of things are really beautiful when I think about it that night, but after calming down during the day, I put the current good situation but I have to tighten my belt to live, which makes Yin Tongyue, who is used to a smooth life, naturally feel empty, after all, as the old saying goes, it is easy to go from thrift to luxury, and it is difficult to go from luxury to thrift.

Yin Tongyue chuckled lightly, and didn't answer anything, but stood there alone, looking at the bright luxury cars in front of him in a daze, not knowing what he was thinking.

It was Li Shufu who stood beside Bai Ningyuan, constantly pointing at the XC60 that was on display over there, and said something softly to Bai Ningyuan with a smile, but at this time, Yin Tongyue was immersed in the world of his own thinking, and he didn't pay attention to this at all.

If he saw that Li Shufu's mind was so firm, he would not have any hesitation in his heart at this time.

"Just like you said, the economic crisis has begun to spread on the American side, and Volt is about to usher in his own difficult moment, so at this time, is it time to consider making an acquisition?" Li Shufu asked softly to Bai Ningyuan, his eyes were still flashing, he had been waiting for this moment for a long time.

"No, it's not time yet!" But in the next second, Bai Ningyuan's answer dimmed the look in his eyes, and he almost didn't want to think about it, Li Shufu subconsciously asked Bai Ningyuan: "Why? Didn't you say before that now is a good time to acquire these brands?"

"That's right, I did say so before, but things have a sequence, before selling Jaguar and Land Rover, it is difficult to buy Volvo's business!" Bai Ningyuan looked at Li Shufu and said softly.

Facing Li Shufu's somewhat puzzled eyes, Bai Ningyuan didn't mean to sell Guanzi, because his relationship with Li Shufu was much closer than Yin Tongyue, so he didn't hide it, and said directly: " Volvo and Jaguar Land Rover are different, Jaguar Land Rover with a typical British bloodline, and they are good at the field, after all, it is a niche model, and Volvo is different, this is a global brand, in Europe, America and Asia Pacific have occupied a place, and has a high-end positioning of luxury brands, has a relatively complete product line, can continue to bring cash flow, more importantly, Volvo has more technology, Volt has not been fully digested, don't look at the current profitability, Volvo's loss is much more than Jaguar Land Rover, but in Volt's internal positioning, Volvo than Jaguar Land Rover, to have more market potentialThey will not choose to sell Volvo until they have to, at the very least, until Jaguar Land Rover sells it, and the economic situation is still unable to ease, it is possible to consider this problem!"

After hearing Bai Ningyuan's words, Li Shufu nodded thoughtfully.

"Mr. Li, don't be impatient, wait patiently, you won't wait too long!" Bai Ningyuan patted Li Shufu's shoulder, but this action fell in the eyes of others, and it inevitably seemed a little ridiculous.

Bai Ningyuan, Li Shufu and Yin Tongyue were chatting here about the acquisition, and they didn't notice that their conversation was heard intermittently by those who had a heart, and a huge wave was set off in their hearts.

Zou Yong turned around cautiously, so as not to be noticed by Bai Ningyuan and them, and only after he was far away from them did he let out a long breath, still with a shocked look on his face.

Before, Zou Yong, who wanted to target Bai Ningyuan, quietly followed them after seeing Bai Ningyuan and Li Shufu leave, and when the three of them were pointing out the country in front of the Volt exhibition area, some words reached Zou Yong's ears intermittently, even if most of the time because of the influence of the noisy environment, he basically couldn't hear anything, but for the news that the three of them were preparing to acquire Jaguar Land Rover, he heard it in his heart.

For a long time, don't look at Qirui and Jili have occupied the forefront of domestic brand sales, but in Zou Yong's eyes, they are still some recklessness, and they can't get on the table at all, but now, these reckless rivers and lakes are actually plotting to attack the nobles, this world is really crazy!

But...... In that case, can he use this news to do something?

For a while, Zou Yong, who still had a smug smile on the corner of his mouth, fell into deep thought......

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