The pricing of this Dream Collection is neither high nor low.

This price, among similar products on the market, belongs to the mid-range price, and Su Yi also positions the Menggui series as a mid-range product.

Of course, in terms of the role of the Dream Jewel series, even if it is positioned as a high-end product, it is not an exaggeration.

There are no high-end similar products on the market that can compare with the Dream Jewel series, and the effect is too far behind, which can be said to be far inferior.

However, Yeluo Group is a new group after all, there is no famous brand effect, and this Mengzhu series is also a new product without popularity, even if the effect is good, but it is not famous, consumers do not know.

If at the beginning, Yeluo Group priced this Mengzhu series as a high-end product and sold it at a very high price, even consumers would not buy it.

Once the price is too high, consumers may not have the desire to buy, then they will never know the effect of the Dream Collection, and it is impossible for the new product to sell.

No matter how high the price is, if consumers don't buy it and the product can't be sold, it will have no effect at all, and it won't make any money, but will give consumers a bad impression.

Therefore, in the beginning, the Dream Jewel collection must not be priced too high, and certainly not too low, which will give the impression of being cheap and not good for the brand. So, the mid-range price is the most suitable.

On this point, Su Yi and the three of them agreed unanimously, and none of them had different opinions.

In addition, there is also the advantage of low pricing, and if the price is low, you can pursue more volume.

For example, a product. If the price is 200 yuan, it may only sell 10 pieces. But if it's priced at $100, it's possible to sell 100 pieces. If the price is 50 yuan, it is possible to sell 1,000 pieces.

If the cost of this product is 10 yuan and it is sold at a high price, the profit margin is indeed very high, but the total profit is just less.

If you sell it at a low price, the profit margin is not so high, but the total profit is very impressive.

This also means that if the pricing of the product is one level lower, the sales volume may increase tenfold, and the more the volume will be, the more profits. And when the volume reaches a certain level, its cost will also decrease.

Therefore, regarding the pricing of products, we should not blindly pursue profit margins, but should consider the opinions of the market and consumers.

Even if the profit of a single product is not high, but the total profit must be very impressive.

Therefore. Su Yi They took into account the market, so they set the dream series at a mid-range price, pursuing the highest sales, and this price is a range that most people can accept.

Not to mention. The pricing of the Dream Rose series is not low, it is medium, and the profit margin is as low as 50%.

If the sales of the Dream Rose series are high. The production cost can be further reduced, and the profit margin can be increased. It's just that it's too early to say this, after all, this new product has not yet been launched. It's still a little early to talk about sales.

"Okay, the pricing issue has been decided, is there anything else?" asked Su Yi.

"I want to produce new products in the shortest possible time, so that the Menggui series can be launched as soon as possible, as soon as possible." ”

"I also think that every day when a factory is shut down will not only bring a lot of losses, but also cause workers to worry and create a panic situation. Concubine Luo also expressed her opinion.

When Su Yi heard it, he also felt that it was right.

Now due to the lack of new products, the factories under the name of Yeluo Group have been suspended, and they are only carrying out maintenance and repair, and have not been produced again.

Although Yeluo Group still pays wages during the shutdown and will not deduct the wages of the workers, it still makes these workers worry that the factory will close down and they will lose their jobs, which is becoming more and more serious, and Lianjie Company is also spreading rumors, the situation is becoming more and more urgent.

If there is no way to solve this situation, then these workers may leave early and run to find other jobs.

Once this happens, it will be difficult to control, and it is likely to cause a herd effect, causing a series of problems.

Therefore, Su Yi knew that he had to take precautions and curb this situation before it appeared.

And if you want to do this, there is only one way, that is, to get the factory up and running as soon as possible and produce new products, so that you can give the workers peace of mind.

In the end, Su Yi said: "I agree, just do what you say, design the packaging as soon as possible, and then put it into production, and you are fully responsible for related matters." ”

What this means is that he assigns all the power to Concubine Luo and Night Charm, and they are in charge of this matter, and he will not interfere anymore.

"Okay, I'll be in charge of packaging design and production, and I'll apply for listing qualifications. Concubine Luo said.

"I'll reach out to the sales channels and make an agreement with them, but if we want to decide on the retail price, there may be some concessions to be made." ”

Su Yi is also very clear about this, after all, Yeluo Group is not famous, and it is a new product, if you want to control the retail price, you will naturally have to give in in some places, which he can understand.

So, he said, "You can say yes as long as it's not too much." ”

This time, Concubine Luo and Night Charm have assigned everything, and there is no need for Su Yi to do anything.

Then, Su Yi left the company, and Concubine Luo and Night Charm began to prepare.

Time is running out now, not a minute or a second can be wasted, and we must seize the time to make all the preparations so that we can launch the Dream Collection as soon as possible.

Whether Yeluo Group can tide over the difficulties and get out of the current predicament depends on the new product, the Dream Jewel series.

If the Dream Rose series fails, the Yeluo Group will really fail, even if it doesn't fall completely, but there is no chance to turn over, at most it can barely hold on.

After all, Yeluo Group started from scratch, and once it fails, it will be difficult to have this opportunity again.

What's more, this time Yeluo Group still paid all its resources to make new products, if this still fails, the loss is undoubtedly very large.

Therefore, for this new product, Luo Fei and Night Charm attach great importance to it.

In this matter, they dare not have a trace of carelessness, let alone willfulness in this matter, they must do their best, and they will also cooperate with each other, so that they can do better. (To be continued.) )