The withdrawal and promotion of the movie is not a simple look at the opponent and feels that he is not capable of the enemy, and he can do it with a slap of his head!

There are a lot of things to consider.

The first is the enthusiasm for watching movies.

For example, "City Lights of Psychological Crime" was originally scheduled for the National Day, and the publicity has always been so promoted, and it was even on a variety show, but as a result, it was temporarily announced that it would be withdrawn, of course, the official reason given was that the review did not pass...

If you don't pass the review, you will be like a screening? The enthusiasm for watching the movie quickly waned...

As a result, the box office of "City Lights of Psychological Crime" did not even reach 250 million, setting the lowest box office record of the Deng Dynasty in recent years!

Of course, the opponent in the same period of the movie is too strong, this is really not that our army is not strong, but the other party has Gundam!

In fact, in the 17-year movie pattern, many people said they couldn't understand it...

Generally speaking, Huayi's movies are rarely withdrawn or raised, except for Feng Xiaogang's movies, which is a BUG, and people use this thing as a means of publicity!

The most slippery thing to play in changing the release schedule in China is Guangxian Media.

After counting the achievements, in November 11, "Thirty-three Days of Broken Love" exploded "The Rise of the Apes", "The Adventures of Tintin", "Iron Fist", "Shocking God of War" and other four Hollywood blockbusters, "Hongmen Banquet" decisively postponed its release, which proved to be a very wise choice, "Hongmen Banquet" box office of 150 million set a new high for director Li Rengang's mainland box office;

In 12 years of "Thai Embarrassment", Wang Changtian saw that the fatigue of "1942" was revealed, and decisively moved "Thai Embarrassment", which was originally released on December 28, to December 12, Xu Guangtou stepped on the corpse of "1942" and stood up!

There are also a few achievements that have to be mentioned, "Left Ear" was chasing "Everything Grows", which was also a bad movie, but the former blew up the latter with no scum left;

You can say that you are glamorous and shameless, and you bully people, but people are really decisive!

On the contrary, Wang Zhongjun was a little hesitant in this regard, and then he made a second mistake, he told Wang Zhonglei his thoughts.

"Why are you so sure that our movies are not as good as Xu Hui's?"

Wang Zhonglei asked rhetorically.

“… But if it's so hard, it will be both of us who will suffer in the end!"

"Then let him get out of gear!"

Wang Zhonglei said of course.

"Do you think he'll listen to me?"

“… When did our Huayi fall to the point where we had to look at other people's faces?"

Well, after the listing, Huayi's share price soared, and now the market value is 20 billion!

The waist bag is bulging, and the heart is naturally heroic!

"Our investment in this "Shaolin Temple" is more than 200 million, and the actor has obvious advantages, I admit that Xu Hui's "Huang Feihong" is indeed not bad, but we are not weak!

Wang Zhonglei is arrogant.

If you want to fight, I will fight!

"Okay, let's go as planned. ”

Wang Zhongjun also wondered if he was too worried, cowardly before fighting, and a big sin.

……

There are three producers of "Men Should Be Self-Improvement", Bona, China Film and Huiwen Tianxia, of course, the distribution of benefits is only the domestic box office and copyright income, overseas income, don't think about it!

At the beginning, there was a shortage of funds, so I found two other companies to share the financial pressure, mainly because I wanted to pull a few allies, and it was not necessarily a good thing to stand alone!

When it comes to "The Lion King", it is jointly produced by Huiwen World and Guangxian Media.

The industry has basically formed two confrontation situations of Huiwen World and Huayi Brothers!

Although Xu Hui still has 3.6 million shares of Huayi - it has not yet reached the lifting period, and it is not allowed to trade now...

The one who leads the promotion of the movie must be Huiwen World!

The whole company is very serious, and they all know that this battle is very important, which is equivalent to a hard confrontation between Huiwen Tianxia and Huayi!

On January 14, there are only five days left before the release of "Men Should Be Self-Improvement".

In Huiwen's office, several high-level officials of the publicity and distribution department sat around Xu Hui and Huang Wen around their desks.

"Have you put all the posters out?"

"It's all in the most conspicuous place in the theater!"

"What about advertising?"

"It has also been laid, and most of the bus stop signs in first-tier cities across the country have advertisements posted!"

These are the most basic movie publicity routines.

Xu Hui changed direction and tilted his head to look at another high-level executive: "What is the amount of Weibo topics now?"

"More than 500 million times, many people who watched the trailer thought the fights in the movie were very exciting!"

"I still have to step up publicity, it's going to be released soon!"

Compared with the number of topics that have been read by more than 10 billion in later generations, "Men Should Be Self-Improvement" is only 500 million, which is indeed a bit insufficient...

"What do you say about the cinema chain?"

"It's all negotiated, and more than half of the film schedule should be given!"

"Hmm, is the pre-sale out?"

"There are 9 million pre-sales..."

"Is it a record-break?"

"Yes, it has created a pre-sale record for domestic films, do you want to publicize it?"

"No, it's only the 14th, and I believe there will be a wave of growth before the 18th!"

After answering, Xu Hui remembered who it was, frowned slightly, and asked: "The publicity funds of "New Shaolin Temple" are a lot more than ours, so we can't be careless!"

"Yes!"

……

Friday, January 14th.

"Running Man" also has the days when "Everyday Upward" was broadcast.

In recent years, there have been a large number of viewers who like to watch variety shows in China, mainly because of the variety of tricks, which is much more interesting than the previous simple studio recording!

In particular, "Running Man" can be regarded as creating a new form of domestic reality show.

Eight episodes were broadcast, and the ratings continued to increase steadily after creating a new record for domestic variety shows...

Lots of spectators!

I heard that in the last issue of Chang'an Station, thousands of viewers poured up to surround the recording site, and had no choice but to change the outdoor to indoor...

The theme of this issue of 'Running Man' is 'Secret Partner!'

Yaya and Wang Kai are the spies of the two teams respectively, and they are required to complete the designated actions of the program team, and then they can win, as for the designated actions, they must be a series of iconic actions of "Huang Feihong" - originally to promote "Men Should Be Self-Improvement"...

The trailer was cut very skillfully, and Xu Huicai Nima showed his face for less than a minute, and he was actually cut into the show trailer!

The show was played, and the audience could clearly see the whole show, and several hosts reminded the audience from time to time that "Men Should Be Self-Improvement" was about to be released.

There's no way, my own show, it's so eccentric!

The promotion of a phenomenal variety show is really important for the diffusion of the movie.

At the beginning, "Monster Hunt" used the platform of "Running Man", and it was 'Huba, Huba' for the whole issue, and on the first day of release, it directly won 170 million box office.

Xu Hui has been waiting for "New Shaolin Temple" to make a big move, after all, Huayi, as an old distribution company, if they play film marketing, they are still very level, after all, Huayi Brothers' public relations ability is definitely the strongest in the mainland - every time Huayi Brothers' works can smoothly enter the protection month, Hollywood blockbusters always disappear for no reason.

As a result, although I heard that the publicity cost of "New Shaolin Temple" was 40 million, there was not even a movement, and at most I could only see Liu Tianwang talking about the meaning of 'Zen' on the Internet...