Chapter 1608: Horn of Attack!

October 25th.

Li Fanyu came to Fuzhou New Industrial Zone and attended the grand ceremony of Fuzhou for the official listing and commissioning of the Fuzhou part of Zhengxin Group.

After several months of preparation, Zhengxin Industrial Base has been fully prepared. Zhengxin Power, which was previously located in the high-tech development zone, has also completed the relocation and integrated with the newly built base.

Counting the industrial city, the coastline of Fuzhou is more than twice the size of the Amagi industrial base, and a huge industrial cluster has stood proudly there.

Sitting on the helicopter, looking at the vast and boundless Zhengxin Industrial Zone with a patchwork pattern, Li Fanyu's heart could not hide the surging.

On the same day, at the press conference of Zhengxin Group, Li Fanyu made a personal speech. In addition to some explanations of the current domestic pattern of Zhengxin, it is also the first time that Zhengxin's international business strategy has been announced.

After six years of development, Zhengxin Group has developed into an enterprise with ten major brands including Audi, Volkswagen, Land Rover, Xcar, BMW, Zhengxin Power, Bentley, Rolls-Royce, Hongqi, and the newly established Dark Horse. In the past six years, we have completed the accumulation of market layout covering most of the low, medium and high-end product camps, internal combustion, electric and hybrid.

Zhengxin Group has also grown from a small second-hand car dealership company in the suburbs of Tiancheng to a super-large enterprise with 8 categories of business sectors such as finance, insurance, energy and technology.

The completion of Fuzhou Zhengxin's investment is a watershed for our Zhengxin Group. It not only means that Zhengxin has three times the production capacity of last year, but also marks that Zhengxin Group has become the leading automobile company that surpasses Yiqi Group or any other joint venture car company, at least in terms of production scale!

Prior to this, among all the brands under the Zhengxin Group, our development focus has always been on mid-to-high-end models with high profits. Zhengxin Group's ungrounded evaluation has been with me for a long time, and this kind of doubt has not disappeared even after Volkswagen launched three civilian models: Hongguang, Hongguang S and God of War pickup.

I hadn't explained this before, and at that time I felt that it would not help. But now, today, standing before we have a brand new industrial base with a conservative estimate of five million vehicles per year, I think I can give an explanation.

It has always been production capacity that restricts Zhengxin from constantly striving for greater profits and cannot develop to the masses. Now, Zhengxin has ushered in the last piece of our business puzzle. Hereby, I declare. The main development direction of Zhengxin Group from now on will be to further improve its product line. Increase R&D investment in low-cost mass models and model output. At the same time, it will rely on production capacity upgrading and industrial integration to further curb the cost of automotive products, and reduce the price of all conventional brand products!"

This news is undoubtedly a depth charge. When Li Fanyu's rigidity entered the terminal, it caused the shock of the reporters and media present!

In the eyes of everyone, Zhengxin is a car company that stands in the middle and high-end, or even the high-end. Rolls-Royce tops the list with its century-old heritage, Hongqi follows closely and has a faint tendency to catch up with the brand's technological advantages, and Bentley sings all the way with its youthful positioning, firmly occupying the third place on the list.

These three brands are all owned by Zhengxin!

The other list is more convincing, in a recent issue of the United States "Global Automobile" magazine on the 15-22-year-old youth group of a survey, "the dream car in your mind" in the question, Zhengxin Xcar won 70% of the support rate, becoming the first choice of the young generation of Americans!

The answer to this question in China is still Zhengxin XCAR, with an approval rating of 90 percent! The second place Reisfast received only 5 percent of the vote.

If luxury cars and top-of-the-line sports cars can't be named, the market is convincing enough.

At present, in China, the world's largest automobile consumer market, the sales volume of the Zhengxin Audi brand is among the BCD-class models, with the A4, 6, and 8 models firmly occupying the top spot. In the category of electric vehicles, BMW has become a national-level electric family car with the I3.

It is no exaggeration to say that Zhengxin's IQ in this hot land has no rival.

If there is only one regret, it is just as Li Fanyu just said. In the A-segment car market, Toyota also occupies an absolute market share.

If Zhengxin Group enters the A-class car market with the current domestic Tiancheng part, Fuzhou part, and the Zhengxin 18 OEM Engineer Alliance, which has been developed and grown, or goes further, and puts the five A0 and A00 class models that are currently sold in the printing market into production in China, then ......

An automobile empire that is enough to monopolize the vast majority of the domestic automobile market will rise to the ground!

So before Li Fanyu's speech ended, the scene had already fallen into chaos. Some foreign media reporters have left the scene in a hurry, trying to convey the news that this is enough to cause a major earthquake in the automobile industry.

These people, after fifteen minutes, will regret it.

Because compared to the first half, Li Fanyu's words later are the real earthquake!

"In the past year and a half, Zhengxin Group has not only actively expanded its production capacity in China, but also completed its global layout in the international market.

In the United States, Zhengxin Group has completed the integration of nearly 20 large car factories in Detroit half a month ago, costing $33.5 billion to form an industrial cluster with a production capacity of about 1.5 times the capacity of the Fuzhou industrial base. In Russia, we completed the construction of Moscow, Kiev Motor City.

In the UK, the Sino-British United Auto Parts Group, which is controlled by Zhengxin Group, is on the right track. At the same time, our European facility in Birmingham is already operational.

These parts indicate that all the conditions for the globalization of Zhengxin Group have matured. Therefore, I would like to take this opportunity today to officially announce that Zhengxin Group, in addition to the electric brand BMW, will fully enter Europe!"

At this moment, the press conference site fell into chaos!

Zhengxin Group has now occupied half of the Chinese market, in the North American market with F series pickups, the first to enter the market Audi and Xcar high-performance sports cars rushed left and right, South Africa and other secondary markets to complete the largest share of the market monopoly, now, Zhengxin finally sounded the most developed automotive industry, recognized industry benchmark Europe sounded the horn of attack!

For a time, hundreds of reporters rushed to the podium despite the obstruction of security guards.

As if hundreds of ducks with their beaks gagged had been freed, the whole hall resounded with a noise large enough to lift the roof of the shed.

At the front of the podium, a thin female reporter struggled to raise the voice recorder in her hand: "Chairman Li, what is the strategic goal of Zhengxin Group in this round?"

She shouted with all her strength.

Hearing this question, Li Fanyu turned on the microphone that had been turned off again.

"The first car company. ”

Perhaps he didn't think that was comprehensive, he added.

"No. 1 in the world!"