In later generations, Internet companies entered the entertainment industry and brought something called big data, and then when the film project was established, there would be big data analysis. ◢ with * dream ◢ small *.lā

For example, IP popularity, celebrity traffic, potential audience base, etc., from which a series of terms were born, fan economy, traffic stars...

Only when all these things are calculated and the basic profit possibilities are determined, will the film and television company agree to invest.

The "Small Times" series and "Three Lives, Three Worlds, Ten Miles of Peach Blossoms" created according to this logic are all profitable.

Of course, these projects will have to be scrapped when they encounter something called 'celebrity blessing'.

After all, the director is the soul of a work, and with the blessing of a famous director, no matter how bad the movie is, it should not be a huge loss.

It's a pity that movies need to be compromised, and without shackles, those big directors will be very bold when directing movies.

Then the whole movie with huge losses such as "The Ferryman" and "Golden Age" came out.

Is big data analysis and Internet thinking suitable for something as emotional as a movie?

This proposition is too grandiose to explore when we have time.

It's 2009, and the BAT triumvirate has not yet entered the market in a big way, and Internet thinking has not yet been implemented in the film market.

Xu Hui is different, he has this kind of thinking!

filming "Embroidered Spring Knife" and filming "Those Years", it seems that he is obstinate and undisciplined, but in fact, they are all well thought out.

First of all, he is a traffic manager and has a large number of fans, which ensures that the movie will not lose money;

secondly, these two movies have a good reputation, and the box office is okay;

Finally, create a topic.

These two movies clearly belong to different genres, and Xu Hui's roles are also different, in "Embroidered Spring Knife", Xu Hui plays a supporting role, and in "Those Years" he is the first male lead.

But the propaganda tactics are surprisingly similar.

Create scandals, close online and offline publicity, crazy roadshows, and various variety shows.

Another point, the theme of the movie "The Girl We Chased Together in Those Years" is really good!

……

"I don't know if you've read the detailed survey report, but now the general age of our moviegoers is decreasing, and the average age is less than twenty-two years old, which shows that the audience is younger!

Looking at Xie Mengyao, Xu Hui smiled, and then said: "Actually, the youth of our generation is pale and pitiful, high school is about equal to the college entrance examination crisis, and college is about equal to work anxiety. It is precisely because youth is wasted like this that youth is consumed, and the "pain" that is artistically and magnified in the movie is more like supplementing people's imagination of youth, so that they will not feel poor when they talk about youth - a simple psychological compensation mechanism. The box office of the movie created according to this model will not be bad, provided that the movie is not too bad, and the youth film is definitely a treasure!"

Xie Mengyao was a little amazed.

He really didn't expect Xu Hui to have such insight.

No wonder he dared to say in an interview last year that the box office of "Those Years" must have been very high.

“… That's why you said that the box office of "Those Years" echoed your expectations! So let's be honest, what was your initial expectation of the box office of this movie?"

"It's about the same as it is now, I estimate that it should be 450 million. ”

Xu Hui took a sip of water, and then said: "Actually, the most important thing is because the movie itself is okay, otherwise, no matter how good the subject matter is, there will be no drama!"

“… I just saw that there seems to be a script next to you, is there a new drama to be filmed?"

Xie Mengyao decided to change directions, always talking about the box office, which was not interesting, he felt that the movie should not be analyzed as simply as box office data.

"You mean "33 Days of Broken Love", yes! I took over this play in February, I wrote the book, the director is Lao Xu, and I will join the group at the end of the month. ”

Xu Hui nodded.

"Old Xu, Xu Jinglei?"

"Well, it's her. ”

Hearing this, Xie Mengyao suddenly thought of the incident between Xu Hui and Zhang Ziyi at the beginning of the year, which seemed to also happen in February, out of the sensitivity of the reporter, his intuition told him that these two things must be related!

He wanted to ask, but he didn't know how to speak, so he couldn't ask directly, 'It's because you tore up with Zhang Ziyi, so, do you guess that Xu Jinglei came forward?'

"My goal is to cooperate with all talented and acting filmmakers in the Chinese film industry, although I regret not being able to cooperate with Sister Ziyi this time, but I believe that the work directed by Sister Jing Lei will also be very good!"

Xu Hui added solemnly.

Hehe, believe in you to have ghosts!

Xie Mengyao silently revealed the topic: "Can you tell me about the recent changes? The audience is very curious about you, as if you haven't made much public appearances in the past few days." ”

"Change?"

Xu Hui thought for a while and replied: "There are great changes, the most direct thing is that my phone rings non-stop every day, and many people I didn't know before warmly invited me to participate in some activities and the like, and the price was very high!

Without waiting for Xie Mengyao to speak, Xu Hui continued: "Starring alone, they are willing to give a salary of 6 million, if they direct and act by themselves, they say 15 million!"

"Of course, I pushed them all!"

"Why?"

"This is not right, this does not meet the requirements of actors or directors for the creation of works!"

Xu Hui's tone became a little excited: "Acting is the same as a director, in the final analysis, it needs to be lived, once I really accept it, then I will become a slave to money, there is definitely no way to be natural, and there is no way to complete a work as calmly as before." ”

"However, you have reached the peak now, and the box office of "Those Years" has set a record for domestic films..."

"The total box office has not even reached 100 million US dollars, let alone making history, the global box office of "Hero" is 237 million US dollars, compared to my predecessors, I have to learn too much!"

Xu Hui waved his hand, looking modest.

This is sincere, Feng Xiaogang's "Tangshan Earthquake" and Jiang Wen's "Let the Bullets Fly", these two movies will be released next year, and soon the record of "Those Years" will be ancient, what is there to be proud of?

"I said in my speech at Peking University before that the domestic film market is ushering in a period of rapid development, and in two years, you will find that there are really many movies with a box office of 500 million!"

How dare you conclude that the market is moving at a rapid pace, and who gave you the courage to make such a judgment?

Xie Mengyao glanced at Xu Hui, stunned to hold this question in his heart, and continued to ask: "You are making commercial films, which is very rare among domestic directors, some people say that the sixth generation of Chinese films is worse than the fifth generation, do you have any opinion on this?"

You just go straight and ask Xu Hui what he thinks of the so-called sixth generation!