At the beginning of 12, when Lester edited the "Batman" film in its entirety, "Who Framed Roger Rabbit" was sold worldwide for 1560 million in North America and 1730 million dollars overseas.

The film's unique and innovative shooting technique has made Robert Zemeckis a lot of fame in the global entertainment industry.

The innovative shooting techniques in the film and the shooting of animation and real life have made many people study "Who Framed Roger Rabbit".

The so-called popularity of a film will naturally lead to many people following the trend and wanting to make a film that is also a great success.

The filming technique of "Who Framed Roger Rabbit" and the combination of animation and live-action have no copyright in themselves, and there are many film companies in North America that want to make this kind of movie.

At the same time in Hollywood, Robert Zemeckis once again proved his commercial value and became one of the famous directors of commercial films.

With the arrival of the box office in North America and overseas, Asuka Films and Disney began to split the accounts, and according to the five-fifty sharing contract signed by the two companies, Disney and Asuka Films each accounted for half.

Although the global box office of "Who Framed Roger Rabbit" is 329 million US dollars, the most real box office is 110 million in North America, and the overseas box office is only 70 million.

The two companies split the accounts, and Bird Pictures and Disney each received $90 million.

If you really want to make money, Flying Bird Film and Television seems to get 90 million US dollars, but in fact, Disney is the one who makes a lot of money at the box office of "Who Framed Roger Rabbit".

The production cost of "Who Framed Roger Rabbit" is $70 million, plus the original author's $5 million share, in fact, Asuka Film and Television only got $25 million.

Disney only spent $20 million on publicity and Oscar PR, and easily got $70 million at the box office.

Although "Who Framed Roger Rabbit" has been sold, his global peripherals have been sold, and Disney will still be able to get a lot of money from the peripherals.

The popularity of movies often drives his global peripheral sales, and Asuka Film and Television can only put its income on his peripheral sales.

In terms of DVD sales, from comics to clothes and toys, the popularity of the film can make the peripheral revenue even higher than the global box office of the film.

According to the current arrival of "Who Framed Roger Rabbit", Asuka Film and Disney got $6,000 again, with a total income of $120 million.

Under the film, the peripheral sales of "Who Framed Roger Rabbit" are still on sale, and for up to five years, those peripherals will slowly withdraw from the market.

The peripheral sales of "Who Framed Roger Rabbit" made Bird Film and Television make money.

Film companies shoot movies, and in addition to fancy his box office, what really makes them money is the peripheral sales of a successful movie.

The box office of an IP movie is often calculated separately from the surrounding sales, and it cannot be mixed together, and the profits between the two are very different.

The box office of the movie is very small, but he is divided into a lot, in terms of five or ten years, or even longer.

Even if it is some street movies, as long as the surrounding sales are hot, he will be able to return to his capital and even make a lot of money.

Hollywood studios shoot movies, in addition to his box office, what is really important is the IP peripheral chain of a film.

His sales are worth five times the box office of the movie, and ten times the income, which can make many people make a lot of money.

If the box office of a film is 500 million, his popularity can make the long-term sales of the surrounding area reach 700 million or 1 billion, which is the result that the IP periphery is higher than the box office of the movie.

Similarly, the failure of the movie box office will also have a great impact on the filming of the next film and IP peripherals.

Hollywood has been driving this one, with a whole perfect IP movie chain, shooting a movie, he will dig out all his value, and when there is no value available, he will give him up.

Although the IP film chain is tempting, it comes with risks, as long as his films fail at the box office and the surrounding sales are not satisfactory, it will leave a medium-sized film company facing financial crisis.

Hollywood's eight major movie giants have their own IP movie chain operation methods, so as not to let failed movies and their surroundings affect the company.

……

"Who Framed Roger Rabbit" was a huge success, and Lester specially invited Robert Zemeckis to have a dinner at a hotel in Universal City.

Chris Welch, who did the special effects for "Who Framed Roger Rabbit", had a celebration with Fields and Emmanuel.

Lester originally wanted to invite the leading actor Bob Hoskins to celebrate together, but when he received that the other party was busy signing other crews, he had to give up and called the people close to him to celebrate Robert Zemeckis together.

"Emerald" and "Back to the Future" and "Who Framed Roger Rabbit" are the three films that have made Robert Zemeckis a Hollywood commercial director.

After the group had a celebration banquet at the hotel, after Chris Wych left, Robert Zemeckis did not leave, but followed Lester, Fields and others to the Bird Film and Television reception room.

Walking into the reception room, Paula Wagner was chatting with Pajero, an employee of the Actors' Guild, when he saw the Lester four come in and got up to greet them.

"Sit down!"

After greeting each other, several people sat on the sofa.

Mr. Zemeckis, this is an actor contract, you see.

Fields professionally took two contracts from Paula Wagner and put them in front of Robert Zemeckis.

Picking up the contract, Robert Zemeckis flipped through it, and then handed it to the lawyer he hired, Nick Kaido.

Robert Zemeckis decided to join Leicester's agency as one of the artists on his agency because his contract with the agency expired.

Leicester welcomed Robert Zemeckis to his team, and took advantage of the end of the celebration to sign his contract.

The contract moved from Nicokaido to Pajero and finally back to Robert Zemeckis.

"There were no problems with the contract and it was reasonable. ”

At the suggestion of Nick Kaido, Robert Zemeckis signed his name on two contracts.

The artists of Leicester's team finally have a director joining, making the lineup a lot stronger.

Sending away Robert Zemeckis and Pajero and others, Lester began to take the main creative staff of the "Batman" crew to promote in North America.

The trailer of "Batman" was also released by Lester and appeared on TV screens in major squares, finally allowing fans of "Batman" to see a corner of the film.

————

(Author's note: I deliberately wrote this chapter on movie peripheral sales to avoid reading books People feel that some of the follow-up places are a bit exaggerated, although it is already exaggerated, but this is another fact, some peripheral sales are higher than the movie box office, let me give you a few examples, such as Sony, who owns "Spider-Man", he also owns the peripheral copyright, "Spider-Man" has reached $1 billion in peripheral sales in ten years, especially George Lucas's "Star Wars series") The peripherals are even more terrifying, reaching 30 billion US dollars in sales, and you can imagine that every year's "Star Wars series" peripherals can sell hundreds of millions or billions, and what the concept of two billion dollars is.

In the 90s, Disney's "Beauty and the Beast" was a stage play alone, and the global box office earned 4 billion to 5 billion US dollars, not including toys and other soundtrack albums, as well as Pixar's "Cars", which sold 8 billion US dollars in peripheral sales, of course, not every movie's peripheral sales have such high peripheral sales. ）

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