Chapter 55: The Current Situation (11/52)
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Pure mainland films screened in HK will not be too high at the box office.
How to say it, HK movies are much more developed than the mainland, and the market is much more mature, this is an objective condition, and the most important thing is that HK people do not appreciate mainland commercial films very much.
Commercial films in the mainland can't be sold in HK, of course, "Shaolin Temple" is a bug, there is no comparison.
During the peak period of HK films, as long as a film was made, there was almost no loss, because the huge Asian market was almost entirely occupied by HK, and of course, if the city could create a box office miracle, the price of the film would be higher.
After 94 years, HK movies gradually declined, especially after 2000, the box office of HK is no longer an outpost in the Southeast Asian market, and many movies simply cannot be sold - without the big stars joining.
This is also the main reason why the salary of HK actors is generally twice as high as that of mainland actors.
The actor's salary is directly linked to how much box office you can create, and if HK actors participate, they can sell foreign copyrights, so of course, their salaries will be higher.
Mainland actors are embarrassed, especially the new generation, except for the mainland, mainland films rarely sell the copyright of other cities, and the audience recognizes those faces!
This is also the reason why many mainland actors like to participate in HK movies, the skinny camel is bigger than the horse, and the HK director still has a connection with those theaters in Southeast Asia.
Xu Hui is more unique, he is the debut of the Korean idol team, and his fans are all over Asia.
His first film "Embroidered Spring Knife" was originally only screened in HK theaters as usual, but who knew that it grabbed 8 million at the box office in three weeks, and it has already ranked in the top 10 of the mainland HK box office.
This time, "Those Years" is even more fierce, two weeks after its release, directly setting a new record, according to this trend, it is very likely to break into the top 50 box office in HK film history!
Although the HK local market is no longer a barometer of the Southeast Asian market, it is also the former hegemon, and in just two weeks, more than a dozen countries have passed on the idea of introducing screenings to Xu Hui's studio.
It's all Chiguoguo's money!
According to the minimum introduction fee of 200,000 US dollars per country, it can create at least 3 million US dollars of foreign revenue.
Although it is not as strong as Li Lianjie, Zhou Runfa, and Big Brother Cheng, this movie is starring Xu Hui, once Xu Hui is really accepted by the Asian market, then his status can be imagined.
In the 90s, Big Brother Chengcheng dared to spend 100 million Hong Kong dollars to make a movie, why, it was because he had an extraordinary box office appeal in Japan!
The Asian market is opened, which means that Xu Hui can be called a regional star.
Well, international superstars!
Can this status be the same as before?
"The Girl We Chased Together in Those Years" created a box office of 500 million on the surface, Huayi and Guangguang each took their own income, and the studio earned nearly 50 million.
These are just the mainland box office shares, in addition to overseas revenue, TV broadcast rights, DVD rights including follow-up dividends from patch advertising, these together have brought at least more than 100 million net revenue to the studio.
A movie, a net profit of more than 100 million!
This is very rare in the history of Chinese film.
Therefore, when everyone in the company faces Xu Hui, they will be so respectful - this Nima is the living God of Wealth!
It's like after Xu Guangtou's "Thai Embarrassment", the whole circle looks at him differently.
He just exploded in the domestic market!
……
Xu Hui didn't take the income of "Those Years" very seriously.
He has experienced a period of madness in domestic films.
The publicity cost of "To Youth" is 30 million, and the box office is 700 million
The production and distribution cost of "Pancake Man" is 50 million, and the box office exceeds one billion;
The publicity and distribution cost of "Thai Embarrassment" is 60 million, and the box office is 1.2 billion;
"Charlotte's Troubles" has a publicity cost of 51 million and a box office of 1.5 billion;
"Iron Fist of Shame" has a publicity cost of 70 million and a box office of over 2.1 billion;
Compared with these movies, what is the income of "Those Years"?
Therefore, in the eyes of Huang Wen and others, they feel more and more mysterious about Xu Hui.
What exactly keeps this twenty-five-year-old humble?
"Brother Wen, I told you, the box office of 500 million is really nothing, I estimate that "The Great Cause of the Founding of the People's Republic" may exceed this box office!"
Xu Hui rolled his eyes, to be honest, he really couldn't stand the fact that his partner had become a subordinate.
“…”
The three of them still didn't believe it, and Xu Hui gave another example: "Some time ago, "Tangshan Earthquake" was launched, and director Feng Xiaogang clearly shouted out a box office expectation of 600 million..."
"Do you think it's possible?"
"Of course, the market is different from before, the audience is willing to cheer, and what is lacking now is good commercial films. ”
So, can we stop looking at me like that?
Huang Wen and Chen Farong exchanged glances, Xu Liang was the same, and the three of them showed relieved expressions.
"Of course we know what you said, but we are afraid that you will be proud and conceited, so we discussed talking to you with this attitude..."
“… You're so interesting!"
Xu Hui looked at the three people in front of him angrily, these three guys are really good.
"By the way, how is the company doing?"
"Very good, Zhang Yibei is now employed, and she is in the variety show department, I am very relieved!"
Huang Wen sat down and returned to his previous appearance.
"'Where Are You Going, Dad' started last week and has already created new replay ratings, and this time, we've really made a lot of money!"
Xu Hui was busy promoting movies and staying at home this month, and he didn't pay much attention to the progress of variety shows at all, even so, in just one moment, you can imagine the popularity of "Where Are You Going, Dad".
Huang Wen is talking about replay ratings, which means that the influence has spread out, and there is no doubt that a new phenomenal variety show has been born.
Think about "Where Are You Going, Dad" in the original time and space, its popularity can destroy Dongguan's pillar industries, and it will not be too different in 09!
According to the tiered advertising share, once the ratings break 5, the studio can take 30% of the advertising fee.
Xu Liang also sat back in his position, and then said: "The financial statements for the second quarter of this year have come out, although we are making a profit, but there is not much cash flow left..."
"Not a lot of cash flow?"
How is it possible, just now I said that "Where Are You Going, Dad" made a lot of money, and I only made 100 million, and now I actually say that there is not much cash flow?
A slap in the face?
I almost forgot that it takes six months for the box office to arrive, and the settlement of TV stations is also a long-term process...
"It's okay, the proceeds of "Happy and Gratifying" and "I Am a Singer" will arrive next month!"
Xu Liang added.
This is also true, the variety shows produced by the company are more powerful than the other, even if the TV station wants to repay the debt, it has to weigh whether it is worth it.
""Love Apartment" is about to be broadcast, how can I say that it is also the first TV series independently produced by our company, do you want to stand on a stage?"
Huang Wen seemed to have thought of something, and before Xu Liang finished speaking, he immediately interjected.
"How's the publicity?"
"Zhejiang Provincial Satellite TV ten o'clock file..."
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