If you could, you went back to the summer of high school and met your self ten years ago on the playground, and in a few minutes, what would you say to yourself at that time?

I think most teenagers will answer: The boy who once wanted to slay the dragon with a sword, I'm sorry, I disappointed you...

We also fantasize about what kind of person we will become, and life is a process of discovering that we are destined for mediocrity!

But this is, of course, the protagonist is not ordinary.

Although it is not as heroic as Li Baixiu's mouth, it is half of the heroic of the Tang Dynasty...

The movie version of Mr. Chen's "Northern Love" was released, which happened to be February 14th, Valentine's Day.

In the original time and space, relying on strong marketing, publicity and promotion, "Northern Love" forcibly won more than 100 million box office on the first day of release!

Mr. Chen became famous in one fell swoop.

This time it was more miserable, no one cooperated with him to play marketing, and the on-site marriage of Tong Li's "Base Camp" was missing, and he was directly beaten back to the prototype.

A little fresh love movie with no disease moaning, the favorite of the two young people. But this one doesn't even deserve to be fresh, it's very yellow and violent, and elementary school students can't hold it at all, a deformed view of love...

Mr. Chen is still not suitable for the starring role...

Of course, the most important thing is that "Di Renjie's Heavenly Empire" rules the Spring Festival stalls!

On the first day of release, it directly swiped a new box office record of 150 million, and then broke through all the way.

"Havoc in the Heavenly Palace" won 80 million box office on the first day of release, but unfortunately, I am afraid that there will be comparison, and the special effects level is compared with "Di Renjie", which is completely exploded!

"Macau Fengyun" and "Dahua Tianxian" released at the same time were directly squeezed out of the film, the former is slightly better, after all, with the blessing of Zhou Yanfa, the latter, it can only be said that Liu Zhenwei has completely given up treatment!

Well, Liu Zhenwei is also very aggrieved: I only made part of the movie "Big Talk Immortals", and the filming was stopped because of the sudden shortage of funds from the investors, and then I heard that I was looking for other directors to bury the tail, and there were no actors, I really don't know how they completed the whole movie, strictly speaking, this is not my work.

Therefore, even Liu Zhenwei has no say in the face of the producer!

There have always been some messy unspoken rules in the domestic film industry, and they are still the same in 2018.

A bunch of things have started to erupt lately.

"Later Us" looks at suspected box office fraud;

Director Ding Sheng's real-name and glamorous publicity and distribution fees were faked, and the unspoken rules of distribution were taken to the sun one by one...

Anyway, let's talk about the basic routines and unspoken rules of distribution.

Mention: Glamorous is a shareholder who is eye-catching, I don't know if Director Ding Sheng felt the unspoken rules of the glamorous industry because of the staring incident.

……

General distribution routine: First of all, the end of production - generally speaking, after the film is established, the distributor will be contacted, and it is more of a trinity of investment, production, and distribution.

"The True Colors of Heroes 2018" is obviously not like this, they started to contact the distribution company after the film was made, and the distribution company will generally take the initiative to find the production company, which is the same as the initiative of ordinary enterprises to pull business.

Director Ding Sheng must have handed over the distribution to the bright under pressure, because the main investor, Kuzai Pictures, also has the ability to distribute!

Next, negotiate the terms of the release.

First, the publicity and distribution fees and ticket compensation fees are given to the distribution company, and then the distribution company issues the whole distribution plan, premiere, hard advertising, promotion, roadshow, ticket compensation and other distribution activities, and only after confirming it will enter the normal distribution stage.

People with business experience know that if you don't work, you will pay the full amount first, which basically does not exist, and Director Ding Sheng estimates that it is really too righteous and gives the fee first.

The core of the contract is that the distributor has the right of priority to distribute the box office share, that is, the distributor should give priority to the distribution of the box office, so as to recover the distribution costs paid in advance.

Such a model can reduce the financial risk of the producer, and the distributor's advance payment can also better convince the producer to win the business, which is a win-win arrangement. More complicated are various issuance contracts such as guaranteed issuance, ladder account sharing, etc., which will not be mentioned here. By the way, Guang Xian has never been guaranteed, except for one last year, which was called "Three Lives, Three Worlds, Ten Miles of Peach Blossoms".

The contract communication is completed, signed, and officially enters the issuance stage. Producers such as directors and actors should provide a series of materials to the distribution company, and various distribution actions such as materials, trailers, and star activities should be carried out in accordance with the distribution plan.

Director Ding Sheng's glamorous content has major problems in the glamorous distribution and execution process.

The core is that the cost is not clear, and there are problems with the use of various expenses, which makes Ding Sheng unable to explain to investors, so he needs to give an explanation.

Everyone in the industry knows that the nearly 40 million publicity and distribution expenses, how much will the glamorous profit margin be?

What is the box office performance of "The True Color of Heroes 2018", everyone can see, and there is no way to explain it to investors. What's more, the publicity and distribution costs cost nearly 40 million, of which 10 million were made up for the ticket alone, which made Ding Sheng choose such a box office performance after choosing to be glamorous, Ding Sheng had no way to explain to investors, and the consequences of not being able to explain were likely to be terrible, that is, if Ding Sheng wanted to make a movie again, I am afraid it would not be so easy to get investment.

Speaking of which, Guang Xian said, the later publicity of "The True Color of Heroes 2018" was handed over to Eyesight, and it is very strange that the day after the movie was released, "Mysterious Superstar" was released...

"Mystery Superstar" is also published by Eye.

It's rare to see two movies released at the same time.

And "True Colors of Heroes 2018" only 11% of the first day of filmmaking, but "Mysterious Superstar" has 19%...

Obviously, strategically abandoned!

"Mysterious Superstar" belongs to a batch of films, aiming at the exclusive introduction, what is "The True Color of Heroes 2018"?

A big production of more than 100 million has been tossed like this!

Compare, "Later Us", the production cost of about 60 million!

You say, "Later Us" is so high at the box office, can't director Ding Sheng suppress the fire?

In fact, the unspoken rules are more than these, even if you spend money, distribution is also a very profitable industry.

You get 40 million issuance, keep 20 million directly, and only spend 20 million to do the issuance, which is completely enough!

The two things of eyesight and glamour, the final result is mostly unfinished, because the industry is not standardized, basically no one cares, Ding Sheng's coffee position is put together, small director, small team or something, not to mention how many teeth have been swallowed with blood and how many broken teeth.

These are still what everyone sees, but what about what you can't see?

What about the problems that exist in filmmaking?

Let's talk about "Later Us", like "Iron Fist of Shame", the strategy of pre-sale + wanting to see the number of people is played.

"Iron Fist of Shame" is an independently distributed film invested by Eye!

Before the release of "Later Us", the number of people who wanted to watch it reached 820,000, which was even higher than "Women's Federation 3"!

"Iron Fist of Shame" is the same, the pre-sale exceeded 100 million!

I played the screening fifteen days in advance...

However, this time, "Later Us" is suspected of box office fraud, and the means of playing have thrown off the predecessor "Ip Man 3" several streets!

Word-of-mouth fraud: Before the movie was released, Zhihu and Douban had a series of overwhelming praise!

Secondly, in terms of the platform box office: I booked a lot of tickets by myself, and then desperately sent a press release, bought hot searches and other means to hype up this film. When the theater sees that the pre-sale results are so good, they will definitely increase the number of films. is such a hot film, and it is the May Day schedule, the audience will definitely watch it.

Then, during the release, I secretly refunded the ticket, anyway, it was my own platform, and there was no loss. The market has stabilized, public opinion is also advantageous, the time and place are favorable, and there is no worry about overturning.

Unexpectedly, some theaters were too ruthless, so they reported the behavior of aiming at the athlete referee.

After the Chinese box office market became hot, a series of problems began to arise, last year's fans locked the scene to dominate the film schedule, and this year there was a storm refund incident...

Too many ugly people are ruining this market. If the market is bad, it's a big deal that they go to the next market, and they don't really care about the sequelae that will leave on the film market. So, they are all greedy investors who go out of their way to catch fish!

The stupidest thing about China's box office market is that the third-party platform is bigger!

"Taking money to let a third party subsidize the box office is an extremely stupid drink to quench your thirst. Use your own money to help the third party get a low price, and when you are crazy, the market thinks that a movie ticket is only worth 9.9, and you can give a third party a favor and fatten the third party by the way. This kind of behavior, so the film and television companies all admit it, yes, which distributor has been subjected to unfair competition that has been systematically brushed with low scores and locked data to confuse market expectations, and feels that there is no trick, and I am a fool if I don't use it, so they all bite the bullet and lament their misfortune and anger against it! ”

The data of "Later Us" is too exaggerated, which has aroused widespread doubts, and at the same time, the large-scale refund has also seriously infringed on the interests of the theater chain and aroused the vigilance of the theater chain, which will lead to the current situation where everyone shouts and beats.

In the past, there were fans who locked the venue, the theater stole the box office, and the producer spent his own money to brush the tickets, but now there is a matter of the platform buying tickets and then refunding them.

All the losses are basically borne by the cinemas themselves, but what can the cinema chain do? Seeing a powerful ticketing platform do such a dirty thing - of course choose to forgive him.

What do filmmakers with a real conscience do?

Sorry, they can't do anything!

At most, it can only be combined with different streams...

You can stare into the abyss, you can, but don't look too long.

When we gaze into the abyss, we are not afraid, we are not afraid of being devoured, nor are we anxious about not being able to make quick money.

In this situation where the whole society is mercenary, someone has to be on the right side, otherwise, such a story is too sad.

Of course, "True Colors of Heroes 2018" is definitely not a good movie, otherwise it wouldn't have such a bad reputation...

As for "Later Us"...

Say something off-topic.

When the movie was released, I saw a movie account and posted three articles in a row, praising "Later Us" from various angles, and avoiding talking about the problems of the movie itself and the ticket swiping incident.

The article has just been published, and the message is full of opposition. A lot of bad reviews after viewing.

Click on it two days ago to watch it, it's interesting, all the bad reviews and comments will disappear, leaving nostalgia, nostalgia for the ex, love mottos, life insights, and praise how good the movie is...

These people control public opinion no worse than the boss!

After watching the movie, it was like being baptized by the soul, crying heartbreakingly, beating his chest with laughter, falling into thinking about life and love, and unable to extricate himself.

The fake one is like Kang Shuaifu.

Really want to know how much a manuscript costs?

These film critics can scold the audience for being stupid and pay for bad movies, but they can also applaud bad movies and fool the audience into eating shit.

You can have a large number of other movies with incorrect views, but after you can touch the money, you turn your head and scold the audience: How can you give a bad review because of the three views of a movie?

Anyway, you all have a reason.

We are little fart people, and we can't afford to mess with it. If you give a bad review, you will be scolded as an incomprehensible, low IQ, and a keyboard warrior. It's horrible.

This ticket refund incident also fully proves that if supervision is not strengthened, the bad capital that is said to be a "scalper" can be unscrupulous, and even dare to treat all the theaters across the country and all fans as monkeys.

Capital must be strictly controlled and constrained, and it must be used for our own purposes and give full play to its interests, and it must never be allowed to act against the customer and manipulate the state and the public in turn.

Having money to do whatever you want is not valid in a socialist country!