On an ordinary day, Biyou's advertisements were in full swing.

On this day, countless corners of the country, countless large and small screens, began to broadcast advertisements about the new tour of the Middle Continent.

At the same time, the official website is also officially opened for download.

If this game is compared to a flame, then it quickly rises in the spring breeze and gradually has the potential to burn the prairies.

On the screen of the commercial building, a clothing advertisement that had occupied many days was quietly removed, and instead began to play the game promotion of the Middle Continent in turns.

Airports, stations, places where the dense flow of people is located, game advertisements in the Middle Continent also appear on the most conspicuous screens.

Several major domestic Internet companies with extremely high traffic have also begun to push the news of this wonderful game to the eyes of more than a billion netizens.

"It's an eyeball battle and we have no opponents. ”

The director of the publicity department of Biyou Company made such a conclusion.

The company is busy and busy, and the employees who enjoyed a luxurious dinner last night are full of energy, and the entire floor is full of people, and hundreds of employees sit in front of the computer to operate their own operations.

Reports from all aspects are constantly being communicated to management's desk.

"The traffic is pouring in. ”

The technician responsible for monitoring the condition of the website reported.

"Pay attention to the network situation, the current traffic is still the most preliminary, and after the advertisement ferments, there will be continuous peaks, and the server must hold on. ”

"Mr. Sun, please take a look at the documents sent by the marketing department......"

"Xiao Wang, there are a few advertising points that are in trouble, you go and call the other party and ask what's going on. ”

“…… Is the official forum stable? Someone is going to check ......"

A whole floor, a busy scene, in Sun Qi's office, Zhang Xun was leisurely eating breakfast.

Although I am not worried, but this is my own business, I always have to come and see, Zhang Xun got up very early after meditating, so he directly bought breakfast and came over to eat, at this time leisurely wiped the corners of his mouth and hands, and when he turned around, he saw the mobile phone on the table light up.

"Hey?" he greeted contentedly, and Bai Xiang's voice immediately came from the other side.

"Your game is out?" Bai Xiang's tone was surprised, Zhang Xun really hadn't informed her before.

"Yes, you know?" Zhang Xun said lightly.

The white elephant said angrily: "I don't know? I saw three of your advertisements on the road today, and when I came back to the Internet, they were everywhere! If I remember correctly, you should still be in public beta, so you can engage in such a big battle?"

Zhang Xun smiled, changed his hand, and said: "The new game is coming out, the first shot is about to start, I didn't interfere in the publicity, the professionals are responsible, I just pay for it, but judging from your feedback, the effect is good." ”

After a pause, he added, "However, I think the conversion rate of these ads will be very limited. ”

"Why?" Bai Xiang asked curiously.

"Did you play?"

"Not yet, downloading the client. ”

"Oh, then wait a while, and you'll probably understand what I mean. Zhang Xun said lightly.

"Okay, it's almost ready, I'll evaluate your masterpiece first, and we'll talk later. ”

"Bye-bye. ”

Zhang Xun hung up the phone and smiled.

The statement about the conversion rate is not very accurate, according to the effect of today's advertising bombardment, the traffic it attracts must be huge, but due to the particularity of this game, it is not entirely aimed at the domestic gamer group, according to the results of the internal discussion of Biyou, in the initial stage, it may be quite a long time, its player churn rate will be very large.

After all, this kind of simple decision-making lacks gameplay after all, and about the fact that the salary obtained from promotion can be exchanged, in today's market situation, the promotion of exchanging game items for cash has been played badly, and many players have a sense of distrust in this kind of thing.

And those groups that specialize in making money through the sale of game props will inevitably leave in a daze after they flock to it.

The game of the Middle Ages is really different.

Not long after I put down the phone, it rang again.

Zhang Xun picked it up, but this time it was not Bai Xiang, but Gao Shen, a question, sure enough, it was also bombarded by advertising, Zhang Xun explained again, Gao Shen went to download the game experience when he was idle.

So, in the next period of time, Zhang Xun began to answer some friends' calls non-stop.

He wasn't bored, he just found it interesting.

And Sun Qi pushed the door in from time to time and reported some data on all aspects to him.

"There is one circumstance worth noting. Sun Qi walked in again, sat down across from him and said.

"What's the situation?" Zhang Xun asked lightly.

"It's about online public opinion, originally we sent a limited number of people, as long as they monitored online public opinion, and didn't take the initiative to do anything, but now there are some discussions about our game on the Internet. Sun Qi reported.

"Oh, it can't be an attack from another manufacturer. ”

"That's not, we didn't have any publicity in the early stage of this game, and we are not a big factory, although we have spent a lot of money recently, which has attracted some attention in the industry, but if you want to talk about public relations, it's not enough. ”

After a pause, Sun Qi smiled bitterly: "Moreover, if my guess is right, I'm afraid that many domestic manufacturers are in a state of confusion now, after all, the channels we promote are not like serious games, but like that kind of flowing page games, and the game itself has no kryptonite points." ”

In fact, it really made Sun Qi say that now countless game companies in China have turned their curious eyes to the sudden game of Biyou.

Such a wide range of propaganda is always worth noting.

And after experiencing the gameplay of the game itself, countless game companies also issued a stunned amazement.

"I don't care what others think, but I still need to pay attention to public relations, by the way, is the current public opinion good or bad?" Zhang Xun nodded, and then asked.

"At present, the overall trend is to praise, although we advertise widely, but after all, it is a game, so the traffic attracted for the first time still comes from gamers, and most of the people who make evaluations are old players...... It can be said to be very good, but the evaluation of ordinary players is not so friendly, and there are many abuses and attacks that lead to inaction. ”

"Well, I know, this piece should always be paid attention to, there are some misunderstandings in the early stage, or it doesn't matter if the results are relatively poor, you can use advertising to keep the heat, and when a player receives a good fortune and successfully exchanges it for real money, that's when public opinion really ferments, and at that time, it's when our game really gets noticed. ”

Zhang Xun patted the table and said with a smile: "That will take time." ”

Sun Qi nodded and went out, and the office was silent again, and at this time, the phone turned on again.

After a glance, this time it was from Bai Xiang again.

"Hey, have you experienced it, how about a review?" Zhang Xun said with a smile, and adjusted a sitting position to make himself more comfortable.

Next, I heard Bai Xiang's voice from there: "Zhang Xun Zhang Xun, I'm the mayor of the town." ”