Naming Li Dong is not good at it, and he is too lazy to bother with it. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

After talking about the chat software, Li Dong turned back to the topic and said, "How is the internal trial?"

Shen Qian nodded and said: "It's not bad, the whole process is very smooth, and in terms of user experience, many people in the company say it's very good." But there's one thing I want to say. ”

"Say!"

"It's about cash on delivery!"

Shen Qian frowned and said: "There are very few logistics companies in Jiangbei that provide cash on delivery, and the limitations of our cooperation with them are too great. Moreover, the qualifications of these logistics companies that provide cash on delivery are uneven, and the risks are very high. ”

Although these small logistics companies offer cash on delivery services, the risk of smuggling and bankruptcy is particularly high.

In order to expand the customer base, Li Dong has to support cash on delivery, which Shen Qian often complains about.

In addition, the return of funds is also very slow, which is not conducive to the next development of the distant country.

Li Dong thought for a while when he heard this: "But we have too few payment methods now, and the main customers of supermarket shopping are middle-aged people, and these people generally don't believe in online payment methods." ”

Shen Qian denied: "Mr. Li, there is a problem with your positioning! The online mall is originally to provide services for young people, and middle-aged and elderly people will naturally choose physical stores to shop, so I don't think there are any such problems as you said." ”

Li Dong rubbed his temples and said, "I understand what you said, but the use of cash on delivery can bring us a large number of customer groups." Online payment is not mainstream yet, so let's wait for two years. ”

In a few years, when smart phones become the mainstream, online payment methods will be in line with the mainstream.

Nowadays, there are actually a small number of people who use third-party payment platforms to pay in society, and many people are not at ease to operate the payment system on the computer.

Seeing Li Dong say this, Shen Qian had no choice but to nod and say, "Then let's do this first, do you still have the third-party payment system you said before?"

"Keep doing it!" and wait for the mall to be officially launched, and then recruit a group of technical backbones to specialize in payment systems. ”

Li Dong is not in a hurry to be a third-party payment platform, and before the advent of smart machines, it is actually possible to do it or not.

And Li Dong is not ready to make the third party bigger, as long as it can meet the needs of his own mall.

After chatting about these problems, Li Dong said again: "The promotion of the mall can be started now, warm up in advance, we will officially launch the mall system on May Day, and you won't drop the chain here, right?"

Shen Qian nodded and said, "Don't worry!"

Liu Hong next to him also said categorically: "Even if Mr. Li puts a hundred hearts, there will definitely be no problems!"

Li Dong glanced at him, nodded slightly, and said, "It's good to be confident, but there's no need to be too tense, the more critical the moment, the less nervous you are." You have also worked hard during this time, and when the mall stabilizes, I will give you a long vacation, paid, or send you to travel abroad is not a problem. ”

There was a cheer in the lab.

Li Dong showed a smile on his face, and was about to chat with Shen Qian about propaganda, when Sun Tao suddenly hurriedly walked over.

Seeing Sun Tao's heavy face, Li Dong suddenly realized that something was wrong.

Glancing at Shen Qian, Li Dong quietly walked out of the laboratory and walked out with Sun Tao.

The two of them left the e-commerce department, and Sun Tao frowned and said, "Mr. Li, I just received a message. ”

Li Dong didn't rush to ask, glanced at the crowd coming and going, and said in a deep voice: "Go to my office." ”

……

Back in the office, Li Dong asked, "What's wrong?"

Sun Tao took a breath, and then said: "I just received the news, Qingfeng Supermarket, Dahe Shopping Mall, Kelai Supermarket, Xinglong Department Store...... These six malls and supermarkets have been reorganized! Several supermarkets have been integrated for some time, and the news has been kept secret.

It is said that several companies have completed mergers and acquisitions at the end of last month, and this month will be renamed and renovated.

The new company, which is formed by the integration of six supermarkets and shopping malls, is called Kelong Supermarket Chain Co., Ltd., which has two large shopping malls, 28 life supermarkets, 6 fresh supermarkets and two department stores......"

Li Dong frowned, and listened without speaking.

When Sun Tao had almost finished speaking, Li Dongcai asked: "These six supermarkets and malls are distributed all over Jiangbei, who is in the middle? Also, do you understand the division of shares of Kelong Supermarket now?"

"Roughly clear, Kelong Supermarket is now 40% owned by Menshen Real Estate, 25% by Dahe Group, 15% by PS-CC Group, and several other original supermarket owners each hold a part of the shares. ”

"Menshen Real Estate, PS-CC Group ......"

Li Dong tapped lightly on the table and gradually fell into deep thought.

This time, the six supermarket malls completed the merger and acquisition, and Li Dong was caught off guard, which had something to do with his arrogance.

For a long time, Li Dong has not taken other retail enterprises in Jiangbei into account.

In his opinion, Yuanfang has completed the industrial layout of Jiangbei, and now is the time to enjoy the fruits of victory.

Even large groups such as Carrefour were forced away by him, and what kind of storm can these local retail companies in Jiangbei make.

But he overestimated himself and underestimated these old retail overlords.

Carrefour, Tesco these large groups, in Jiangbei is only one or two branches, giving up a Jiangbei market is not a big loss for them, after all, Jiangbei is not a developed province.

Unlike local companies such as Qingfeng Supermarket, they have been based in Jiangbei for many years, not only have connections and resources, but also face the crisis of fighting against the water.

If they don't integrate and form a united front against the distance, Jiangbei will sooner or later have no place for them.

I am afraid that the industrial layout of Pingchuan was completed in the distance last year, and these small and medium-sized supermarkets and shopping malls have reached a consensus.

PS-CC Group is not surprised that Qingfeng Supermarket is involved.

But Menshen Real Estate intervened, but Li Dong was a little surprised, and couldn't help but ask Sun Tao: "Menshen has become the first shareholder, what does Yao Hong want to do?"

For them, the businessmen, personal grievances were not enough to make Yao Hong change his strategic goals.

Six supermarkets have completed mergers and acquisitions, and now their assets are not less than 400 million, and it is impossible for Menshen to complete the acquisition without taking out about 200 million funds.

Spending 200 million shows that Menshen is really ready to get involved in the retail industry, rather than deliberately retaliating in order to attack Li Dong.

Sun Tao thought for a while and said: "This may be related to what happened to Menshen some time ago, Menshen and Longhua have been competing with these real estate companies, and last year Menshen did not make much achievements in real estate, and there were some problems in several investments." Last year, Menshen's profit was not impressive, and coupled with the squeeze of large companies such as Longhua, Yao Hong may want to diversify his investment. ”

Li Dong nodded slightly, roughly agreeing with Sun Tao's explanation.

However, there is no need to talk about these now, and it is imperative to think about the impact that these supermarkets may have on the distance after mergers and acquisitions.

Li Dong is not worried about these supermarkets and malls alone, and he doesn't pay much attention to them.

But now that the reorganization has been completed, there are more than 30 stores, as well as shopping malls and department stores, which has a great impact on the distance.

The layout of the distant place in Jiangbei can only be said to be half completed now, and it is okay if these supermarkets are not merged, and the distance is slowly encroaching.

But now that it has been merged, Li Dong's cannibalization effect will not be great, and he has to be careful of Kelong Supermarket's counterattack.

If the problem of Kelong is not solved, Li Dong will not worry about going out of Jiangbei at all.

The local area is not stable, and once something happens in the rear, it may drag down the entire enterprise.

Just as Li Dong was groaning, Sun Tao said again: "Mr. Li, you have been absent from the company recently, and there are still a few things I want to report to you." ”

Li Dong replied: "You say." ”

"Since the beginning of this year, the retail industry has been surging. In February, Wumart in Beijing acquired Meilianmei, Yichu Lotus became a wholly-owned subsidiary of Zhengda, and in the past few days, there has been news that Suguo is about to acquire 12 supermarkets in Quanjiafu, and there is news that China Resources Vanguard is about to acquire Fubon and Lekeduo......

There are still many cases of mergers and acquisitions, and the first quarter has just passed, and there have been no less than 10 restructuring and mergers and acquisitions in the retail industry.

Previously, only a small part of the domestic retail market was in a state of consolidation, and the top 100 retail companies only accounted for about 10% of the market.

But now everyone has recovered their strength, they are no longer satisfied with developing the market independently, and want to complete the market layout through mergers and acquisitions......"

After Sun Tao finished speaking, Li Dong asked, "You mean our model is out of date?"

Yuanfang is still adopting independent stores, and this development model is both good and bad.

The advantage is that the financial pressure is not large, the internal personnel is not chaotic, and the industrial layout is more reasonable.

But there are many disadvantages, the most important thing is that the time is slow!

To build a new store, it will take at least three months from site selection to decoration to opening.

This is still the fastest, if there is something wrong with the intermediate funds, the project will be slowed down, and it is not uncommon for more than half a year.

Aside from time, it's a matter of market saturation.

If it is an acquisition, it will occupy the market share of the original enterprise. But the distance now chooses independent competition, in some places the retail market is close to saturation, far away to intervene, not only by the exclusion, business is also greatly affected, the early business competition to seize the market will occupy a lot of funds.

In fact, Li Dong had also considered acquisitions before, but he also considered a problem at that time.

That is, the decoration and layout of these old supermarkets and shopping malls actually do not meet the requirements of the distance, and if they are acquired, they will have to be demolished and reinstalled.

With this time, you can build a new store in the distance.

In addition, Li Dong invested a lot last year, and he had no money left in hand, even if he made an acquisition, he might not be able to come up with the money, and in the end, he might have to make a joint venture.

Li Dong is not interested in the joint venture, he wants to be a sole proprietorship, so the acquisition has not been mentioned.

However, this time is different from the past, if Kelong Supermarket is not integrated, Li Dong is actually not in a hurry.

But the people have been successfully integrated, and then follow the old plan, and if you don't get it, you have to plant a big heel.

(To be continued.) )