As a director, Xu Hui has formed an 'IP', and Xu Hui's films are even wider than 'Feng's comedies' in a sense.

After all, most of his movies are made for young audiences!

Moreover, compared with Huayi Brothers and New Pictures, Huiwen World pays more attention to Internet marketing.

No one knows better than Xu Hui the meaning of the phrase 'those who win netizens get the box office'!

Without the support of netizens, no matter how much you brag, even if you invite a bunch of high-powered bigwigs to help you promote the movie, it is useless.

"True and pure commercial and art films, I think every shot is very powerful, every line is in place, you are invited to participate in the Golden Rooster Award next year" - Deputy Secretary of the Party Group of the China Film Association, Xu Bolin;

"Moreover, it is especially suitable for the current mainstream audience, such an online collective as a young audience" - Zhao Weifang, deputy director of the Film and Television Research Institute of the Chinese Academy of Arts;

"This film may be a filmmaker's guide..."Tang Jinnan, vice president of the Art Research Institute of Peking University;

invited a bunch of bigwigs to help wave the flag and shout, but as a result, "Pure Heart Chasing Dreams in the Entertainment Industry" was directly rejected by pirated video websites, on the grounds that the movie was too rubbish...

Also, the lowest-rated masterpiece in the history of Douban is indeed not something that ordinary people can appreciate (PS: Lao Xu insisted on it three times, but he couldn't bear it, and he retreated in five minutes... ）

As for the box office, it didn't reach 2 million...

Hehe...

When Xu Hui saw this news, he despised the director Bi Zhifei in the depths of his heart, and the marketing of 50 million was made like this, not to mention that there was no one before, at least there was no one after him, and even a special navy army was not hired, just because the big guys with a bunch of titles recommended to you, it was over?

At the very least, you should find a few hundred sailor brothers to help hype it up.

50 million investment, the devil knows where it went...

Back to "Sunshine Sisters", before the release, Huiwen Tianxia had already contacted the water army, and also prepared a bunch of sensational drafts, waiting for the premiere to be directly exposed to Douban, Time and Eye-Catching Movies.

Well, unswervingly use word-of-mouth to drive the crowd of moviegoers!

The premiere just ended, and the sailors opened Douban.

it!

What's the situation?

Are we more than us?

It turned out that the Douban score soared directly to 9.1 points!

That's not all, a bunch of literary and youthful movie reviews are also flooding under the movie reviews.

All five-star recommendations...

The few people in charge of publicity were a little baffled, although they knew that this was a good thing, but things obviously exceeded the company's expectations, so they called and reported to Huang Wen.

After Huang Wen heard this, he was very angry.

"Okay, you Xu Hui, now please sail the army, all behind the company!"

……

In other words, after the premiere, Xu Hui went to the hotel with the main creative team, and after the dinner, some people left, such as Li Qin and Kan Qingzi.

The release of the movie does not mean that the publicity is over.

I have to fly to Shanghai tomorrow.

Back in the room, several people sat around the sofa and chatted.

The newcomers were very excited, after all, it was their first movie in their lives, and they were chattering about the movie-watching experience.

Liu Tao and Jiang Xin have a difficult face, it is said that these two are the outstanding characters in the play, and they should follow the main creative team to run the promotion, but these two people still have TV series on their backs.

Jiang Xin's Concubine Hua, that is the second female lead in "The Legend of Zhen Huan", has a lot of scenes, and the filming is at the right time, it is impossible to let her take a long leave casually, and she can be allowed to come to the capital to participate in the premiere, even if Director Zheng Xiaolong is particularly gracious;

Liu Tao is the number one female in "Qian Duoduo Marrying", and she has more roles!

“… I see, then you two go and rest first, I'll wait. ”

The actor is like this, there will be the next drama after the finale, Xu Hui can understand it.

“… Then I'll go back to my room first, 2302..."

Liu Tao glanced at Xu Hui, and then said her room number...

Pao Hui looked at her in surprise.

Tsk, good wife...

Jiang Xin didn't care much about the interaction between the two of them, she couldn't imagine that Xu Hui didn't even let go of his wife!

……

It was already ten o'clock in the evening, and the young actors still had no intention of going back to the room, and continued to chat 'warmly' in Xu Hui's room.

"I think my shot was a little too deliberate, and if I were to act it now, I would have added a little bit of hand movement and a more natural expression. ”

"Yes, I actually think so too!"

Xu Hui has been holding his mobile phone and swiping Weibo, and there are voices of admiration on Weibo, all of whom are praising this "Sunshine Sisters".

'Highly recommend director Xu Hui's new work "Sunshine Sisters", the story is wonderful, heartwarming, and there are tears in laughter! I haven't seen such a wonderful movie in the cinema for a long time!' - actor Li Bingbing;

"The script is good, the director is better!" The handling of the details of the movie "Sunny Sisters" is simply amazing goosebumps! I can't comment more, from today on, I am a fan of director Xu Hui, and I look forward to your next work!' - film critic Shi Hang;

"I just watched director Xu Hui's new work "Sunshine Sisters", and I fell into memories, and I couldn't calm down for a long time! Not to talk about the plot, just the soundtrack in the movie can be called the pinnacle of wonder, I'm really curious, how did director Xu Hui do it? Music is already part of the plot..."

Big V collective recommendation, what does it represent, it means that the money is in place... No, the representative movie is really good and resonates!

"Thank you for your support, as a director, it is my responsibility and obligation to make a good movie, and the film will be left to me!

Weibo send.

Xu Hui turned his head and looked at the girls who were still discussing enthusiastically.

“… Otherwise, you guys can play cards, and it's not interesting to just talk about it!"

Yang Zi's eyes lit up, and she asked, "Director, do you also play?"

"I'll forget it... Wait, I'll take a call. ”

The phone rang, and it was Huang Wen calling.

The first thing he said was: "Xu Hui, the reputation is bursting!"

……

The report of the propagandists made Huang Wen a little embarrassed.

can't blame her, after all, a good reputation in these years needs the guidance of the water army, and the word tap water has not appeared yet.

He decided to take a look at the clues behind the comments!

"Cry together, laugh together, go crazy together, make trouble together, toss our lives together, even if we are old, we have the most beautiful and best youth to pay tribute to..."

"Memories and youth are really tear-jerking skills that will never rot for a lifetime! familiar melodies, friendship and love. It's good to close it at the end, but it has some aftertaste when it stops at the right time..."

"Everywhere is full of youth, memories, and touching, nostalgia and reality are intertwined. The movie itself does not abuse sensationalism, and the emotional rendering is extremely successful, which can make people laugh instantly and make people cry immediately..."

clicked on these short comments and looked at the Douban footprints of these people, Huang Wen seemed to understand something.

She thinks badly, the comments are really spontaneous messages from the audience, not the water army invited by Xu Hui!

What does this mean?

The reputation of "Sunshine Sisters" is almost against the sky!

After realizing this, Huang Wen was a little excited and directly called Xu Hui's phone.

“… Contact those portals, let them put the word-of-mouth and wonderful movie reviews on Douban in the column, and let the technical department..."

"I still need you to teach, I've already made them do this!"