Chapter 173: Released
In the past 10 years, most of the heroines who appeared on the big screen were the four major flowers and the like.
There are few alternatives.
Zhang Yimou occasionally praises newcomers, and Xu Hui's movies often use some unimaginable actresses.
Other directors don't do that.
Taiwan bend and Hong Kong directors like to use Big S or Lin Zhiling, even if their acting skills are overwhelming, and their line skills make the audience doubt life.
These two have no schedule, so they will choose Brother Xun, Zhao Wei or Zhang Jingchu and Fan Bingbing.
Zhang Ziyi rarely cooperates with Hong Kong directors other than Wang Jiawei, probably because her spirit is too high - in those years, mainland actresses appeared in co-productions, and most of them acted as vases.
The little flowers can only compete in the field of TV dramas.
Even after Liu Yifei broke up with Huayi, he could only play some vases...
Although, she is just popular.
As for Da Mi Mi and Tangtang, there are no movies that even invite them!
Sisi is okay, but there are also a few movie appointments to find it, but unfortunately, they are all small productions, and it is clear that they want to use the name of her national school flower...
Xiao Hua Dan rarely appears in movies, except because Big Hua Dan has not retired from the historical stage and occupies resources, the most important thing is that the industry does not believe in newcomers.
Not only does the industry not believe in newcomers, but in fact, most industries have obvious discrimination against newcomers!
Xu Hui directly found four newcomers in the film industry to star in "My Little Black Dress" this time, and industry analysts believe that Huiwen Tianxia may want to transplant the popularity of the TV series into the movie.
This thing, the directors of Xiangjiang have already done it, and the movies after Zhao Wei's "Huanzhu Gege" are all commercial films in Hong Kong, and the box office is like that - except for "Shaolin Football"...
Therefore, they decided that this would not work, even if the topic was almost dominated by this movie when it was promoted, they still firmly believed in their own opinions, after all, there is history to learn!
Teacher Ma taught us that 'empiricism kills people. ’
Times are different, watching movies has become the most daily pastime, coupled with the prevalence of Weibo, although the four young ladies are half-newcomers in the film industry, they can't stand the popularity of others!
According to Xu Hui, 'These fans alone are enough to ensure the profitability of the "Little Dress" project!'
Of course, the main thing is that the timing is really good!
……
We all know that this year's Chinese New Year blockbusters are gathered.
As early as August, three blockbuster-level movies have been announced to be set for the Chinese New Year.
"Zhao's Orphan", "Do Not Disturb 2", "Let the Bullets Fly".
"Zhao's Orphan" Needless to say, Chen Kaige's habit is to build a city before making a movie, and this is how the Spring and Autumn Warring States City of "Zhao's Orphan" came about;
"Bullet", the cast alone is amazing, Zhou Yanfa, Uncle Ge, Jiang Wen, the three major actors in the Chinese film industry;
As for "If You Are Honest Do Not Disturb 2", the Chinese New Year file, Feng Xiaogang has never been defeated!
Being able to fight with these three movies at the same time will first give the audience the illusion that the movie is a blockbuster.
Director Kai probably felt that it was too much pressure to be released at the same time as "Bullet", so he moved up to December 4 to avoid Jiang Wen.
He made the right choice.
In the original time and space, if it were not for the bad movie "Laughing Jianghu" in the same period, the box office of "Zhao's Orphan" would likely hit a new low for Chen Kaige's film - it won 174 million at the box office before the release of "Bullet".
In other words, the production and publicity of "Laughing Jianghu" is less than 50 million in total, and the filming cycle is only two months, from project approval to release, the time is six months!
Based on these alone, you can judge that this thing is a defective product produced by compressing the production cycle!
But what people want is to make quick money.
Doesn't Zhu Yanping know that slow work makes meticulous work?
Doesn't he know that if he makes another bad movie this time, his reputation will be completely stinky?
There's no way, the entire Chinese film industry is like this, a director who can make money is a good director, as for whether the movie is a bad movie, investors don't care!
took advantage of the fact that the word of mouth had not spread, and directly grabbed the box office of 100 million, returned to the capital, and made a net profit for the rest.
The strategy is good, the original plane, that's what they did, and they did it!
took nearly 70 million at the box office in the first weekend...
After all, the movies released at the same time are two "Fluxus Youth" and "Very Dancer" - a typical release is a movie that makes money!
When "Mountain Youth" was promoted, Huang Xiaoming was the main actor, saying that he was the leading actor, but in fact, he was the main guest star, and his shot in the whole movie was less than five minutes.
It's a bit like "Where Did You Go That Summer", Lao Hu is obviously the second male lead, and his weak sense of presence makes people want to vomit blood, but he bears the name of the main propaganda force...
Of course, with "My Little Black Dress" this time, it is destined that "Laughing Jianghu" will not go so smoothly...
After all, there is no harm without contrast!
……
Xue Xiaolu was born as a screenwriter, and his first work as a director was "Ocean Paradise", which can be called the tearjerker of the year!
But what really made her famous was the "Beijing Meets Seattle", because it directly created a box office record for Chinese romance films!
This also reflects a basic pattern in the mainland film industry: it is better to shoot well than to sell well.
Xue Xiaolu himself is very good at portraying female characters.
"Beijing Meets Seattle", Tang Wei's role, that's a junior!
When you watch the movie, do you think that her identity does not conform to socialist values?
Of course, Tang Wei's good performance is also a very important reason.
But if he hadn't been controlled by director Xue Xiaolu, would Tang Wei be able to act so likable?
The screenwriter-turned-director is very good at digging out the attractive brilliance of the character!
Moreover, Xue Xiaolu is very good at sprinkling dog blood, and in the sensational places, he directly uses close-up shots, slows down the pace, and shoots the picture beautifully...
What is the selling point of My Little Black Dress?
In addition to the four sisters who are the protagonists, the plot revolves around friendship!
The friendship between women is inseparable from buying, buying, buying + tearing + reconciliation.
Buy, buy, buy, buy is to sell roll ads...
There is also a slogan to cater to the production company - the Chinese version of "Sex and the City"...
Isn't this plot rhythm familiar?
Tearing + reconciliation + tearing, a typical Guo Xiaosi movie!
If you don't pay attention to this, it's a small era!
Fortunately, Xue Xiaolu knows how to control the rhythm, and he knows how to base himself on reality.
When she was sensational, she inserted a lot of narration, so that Liu Min, played by Liu Yifei, told the deep love between the four of them in a reminiscent tone!
This really hit the hearts of countless female audiences.
Who doesn't have a female girlfriend who is both defensive and caring?
Even the best-selling IPZ series has the 'Bi Woman と親友' series...
Therefore, on the first day of release, "My Little Black Dress" directly won a box office of nearly 31 million...
Xu Hui also kept his promise, and on the day of the premiere, he announced his singing "Flammable and Explosive" on Weibo!