Chapter 215, novel title!

When the official Weibo of "Wulin Gaiden" held a press conference a few years ago, it began to expose the stills of the actors.

To date, six sets of stills have been released on various themes.

But these actors in "Wulin Gaiden" are not famous, and the whole drama only relies on publicity such as "Jiang Lun's screenwriter/producer" to attract people.

Tonight's TV series premiered, and there were audiences who watched it before, but not very much, the reason is that there is also a new drama premiered on Mango Channel today, called "The Legend of the White Fox", the male and female protagonists are all big names in the current domestic front-line, plus this is a costume idol love youth inspirational drama produced by heavy special effects, both in terms of age and audience, it is stronger than "Wulin Gaiden".

So before it was broadcast, some people on the Internet had already predicted that the ratings and online broadcasts of "The Legend of the White Fox" would definitely far exceed that of "Wulin Gaiden", or even several times that of "Wulin Gaiden".

In the face of such rumors, Jiang Lun just saw it on Weibo, but he just laughed at it, from the perspective of investment, this drama has paid off, and the advertisements are still being sold, although there is a menacing "Legend of the White Fox", but with the background of Beijing Satellite TV, the advertising fee is divided into more than 100 million I dare not say, tens of millions must be there.

As for the advertisements placed on the Internet, Jiang Lun chose an alternative and lonely plan, which no one in the outside world knows at present, and only when everyone watches the online version of "Wulin Gaiden" will know.

Microcast.

In the film and television hot list, "The Legend of the White Fox" ranked first, while "Wulin Gaiden" ranked fourth, the second and third were two movies, and on the 24-hour hot list, the two dramas occupied the second and fourth places respectively.

The first place is naturally the Spring Festival Gala where the residual heat has not subsided, and the third is Jiang Lun's song "Where Has Time Go", and the heated discussion of this song is intensifying. It even surpasses "The Legend of the White Fox", which has been promoted for several weeks.

And a very important point is that "Where Has Time Gone" does not have a water army, purely relying on the support of netizens, and whether it is "The Legend of the White Fox" or "Wulin Gaiden", there are elements of network marketing.

……

Mango Terrace.

Tonight, the Diamond Solo Theater will have a new play. All the relevant personnel are on standby, and everyone is also looking forward to the ratings of the first episode, whether this battle can achieve good results has a lot to do with the success of this drama.

After all, Mango TV is not like other satellite TVs, there are very few outsourced dramas, such as this "Legend of the White Fox" is self-made, and the special effects alone cost nearly 300 million, and the advertising revenue is even more than one billion, so if this drama is successful. You can continue the "White Fox" series, and the plan for the whole year last year can be implemented this year.

Playback room.

Huang Shuyan, director of the TV Production Center, was there to supervise the scene today, and her heart was very nervous, and her palms were sweating.

Nowadays, the TV drama industry is declining year by year, and most TV stations are relying on variety shows to support, and only the TV drama unit of Mango Channel can still ensure income in drought and flood.

Nevertheless. But this is not what Mango Terrace should be relaxed, but it should be more transformed.

Therefore. Huang Shuyin single-handedly led the planning of the "White Fox" plan, in her opinion, the group faced by the TV series will become younger and younger, and what young people like is not a mother-in-law's family ethics, but novelty, excitement, and big IP.

Therefore, in the formulation and selection of new dramas, she abandoned the simple urban emotions, campus inspiration, costume sadism and other idol dramas of previous years. began to switch to this kind of large-scale production, big special effects of the trend of film and television dramas, she firmly believes that this kind of drama is the future of the TV drama industry.

Whether the TV series can be broadcast successfully tonight also directly tests her control of the market and the accuracy of her perspective, and it also has a lot to do with whether she can continue to work in this position.

At eight o'clock sharp. Mango Channel began to play the trailer over and over again.

At 8:15, the war was about to break out, and the forecast report in Huang Shuyin's hand was about to be crumpled.

This forecast report is a compilation and analysis of all the programs broadcast by all the TV stations tonight during this time period.

Tonight, all stations should not be underestimated, except for CCTV's Spring Festival special program, other satellite TVs, whether they are variety shows or TV series, are competitors of "The Legend of the White Fox".

Especially "Wulin Gaiden"!

Huang Shuyin looked at the title of the play, and then looked at the cast and plot synopsis of the TV series, if you only rely on these, you are not afraid at all, but the screenwriter of this drama is Jiang Lun!

There is still a certain amount of appeal and attraction of this young man.

Coupled with Yida's publicity, this drama that doesn't seem to be anything is actually not weak overall.

However, Huang Shuyin is still confident, after all, her drama is a big production, and I believe it is still very lethal.

……

At the same time.

Compared with Mango Channel, Beijing Satellite TV looks much more deserted.

One is because of the Chinese New Year, most of the employees are on vacation, and only a dozen staff members from the program broadcast center are left on duty.

The other is because the drama "Wulin Gaiden" is not very important in the stage.

Why?

Because it costs less!

350,000 episodes, less than 30 million for 80 episodes, this little money to buy back the drama, it can be said that the price of their TV purchased dramas last year is the lowest.

In fact, the real price of this drama is less than 300,000 yuan per episode, and the rest of the money ...... That's the unspoken rule of the TV station.

Program Broadcast Center.

An employee yawned, "I'm sleepy to death, this New Year's Day is a firecracker, and the home is not as quiet as the station!"

"yes!" another employee smiled, looked at the time on the TV wall, and said, "It's almost time, let's get ready for a new show!"

The two walked to an electronic insurance door by the wall, one entered the password, the other swiped the card for verification, all this set up and hype, the same as following the bank vault.

Although it is a drama of 30 million, it was also bought back with real money, and it was exposed in advance that no one could afford it.

took the key, opened the safe, and the two took out the master tape of the new show.

The two of them came out of the vault and began to get busy.

……

Online.

"The Legend of the White Fox has begun!"

"Paralyzed, there's still a ten-minute ad after the opening credits?"

"Mango Terrace is this urine!"

"Let's go watch Beijing Satellite TV's "Wulin Gaiden"!"

"What's so good about that, vulgar costume dramas, and they are all new actors!"

"You can't say that, after all, it's Jiang Lun's screenwriter, take a look and come back to watch "The Legend of the White Fox"!"

"I'll go! Come and see, the opening of "Wulin Gaiden" is too emotional!"

"Wow wow, I'm watching, hanging flying!"

"What's wrong?

"You'll know when you watch it, the opening is almost over!"

"I'll go, it's really hanging! This piece of head is so innovative!" (To be continued.) )