After the launch of Chunjun by Zhengxin, the Chinese auto market has fallen into calm for nearly a month. But just entering October, Zhengxin stirred up the storm again.

Less than three months after the completion of the group's restructuring, Zhengxin Group once again released news and invited media reporters and industry insiders to hold a press conference. Liu Qing, who served as the chief engineer, officially announced the establishment of Zhengxin Power, a sub-brand of the group, in front of media reporters and industry insiders at the press conference.

This sub-brand, unlike Audi, Volkswagen and other brands in the past, is not responsible for launching specific models. Instead, it will be responsible for the R&D and upgrading of power systems of all brands, and will be responsible for the formation of Zhengxin's "serialization" and "standardization" in diesel and gasoline internal combustion engines.

In terms of diesel power, it is divided into small displacement diesel engines used in the automotive field, as well as large-displacement and high-horsepower diesel engines used in ships, special construction machinery, generator sets, trains and other fields.

In addition to these two traditional categories, Zhengxin Power has set up a new energy department. Among them, the recently hyped electric power has also been spun off from the high-performance R&D department of Zhengxin and classified into this newly established sub-brand.

Li Fanyu attended the press conference together and gave detailed answers to some questions that reporters and industry insiders were concerned about.

In particular, he made a short speech on the brand positioning and future development direction of Zhengxin Power;

"All along, in order to better show Zhengxin to China and the world, we have always focused on R&D and development on gasoline internal combustion engine vehicles.

In the past three years, it has proven that Zhengxin's production and non-production models have been a great success, and we have now firmly held the market share of the highest profit margin, 28% of the B-segment and above in the Chinese market. In the past three years, the group has made a total profit of more than 300 billion yuan, and has achieved a good reputation in the world.

Although the achievements are remarkable, this is the first step of a thousand miles for Zhengxin Group.

As we all know, the automotive industry is a comprehensive field. The divergence of any one of its technologies will effectively affect the development and progress of the entire industrial field. Judging from the history of modern industrial development, this is not a lie.

We are in awe of this, and we also feel a great responsibility.

China's automobile industry started relatively late, and the basic industry is even larger but not sophisticated. In many areas, we have a large shortfall and rely heavily on foreign technology and production processes.

As our business continues to expand, we have become more and more aware of how much this phenomenon and fact has caused us a lot of trouble.

In addition to pursuing the most basic profit-seeking nature of capital, the existence of Zhengxin has always been to revitalize China's industry. In the past three years, I think what the Righteous Faith has done is obvious to all.

Therefore, after careful study of the market, we decided to combine Zhengxin's technology with our vision to make a new round of business structure and business adjustment-that is, the power of Zhengxin that everyone sees now!

The establishment of this brand declares that we will not meet the status quo of civilian vehicle level gasoline and diesel internal combustion engines, and develop to a larger, higher and more complete development.

Just now, our chief technical engineer Liu Qing has introduced the company's business scope in detail, and I will not repeat it too much again. But here, to those who are concerned about the direction of our future development, I can say with great certainty;

The emergence of Zhengxin Power will indicate that Zhengxin Group has the power research and development soil in the fields of ships, heavy vehicles, construction machinery, railway locomotives, aerospace vehicles and other fields in addition to the mass production vehicle business. And, the great possibility of manufacturing complete packages for the end user in these areas!

The establishment of this subsidiary will have a profound impact on the breadth and height of Zhengxin's business in the future, and contribute great energy to whether Zhengxin Group can become the most comprehensive and top car company!

It will also contribute to the entire transportation and related industries in China!"

The three-minute speech made the applause of all the reporters and participants for a long time.

……

The press conference went very smoothly, but after the end, this round of adjustment and structural upgrading of Zhengxin unsurprisingly aroused discussions from all parties.

There are those who are applauded, and there are naturally those who are declining.

People who are optimistic about Zhengxin's actions believe that Zhengxin has finally formed a mature R&D system, and treats product R&D with the core part of the product, that is, power as the central point. Such a change can change the previous R&D process of Zhengxin, which will play a good role in the interests and profits of its group.

If you are not optimistic, there are naturally many reasons. However, it is more common to think that Zhengxin's frequent changes and adjustments are a waste of resources and irresponsible for the group. As an enterprise with more than 30,000 regular employees and an impact on more than 100,000 people to work and eat, Zhengxin's every move has long been no longer Li Fanyu's own business. It is more about Tiancheng, Tiansheng, and even the entire China auto parts industry.

In the eyes of many, such a "toss" is quite dangerous.

In addition, it is not optimistic about the future of Zhengxin Power.

Before the establishment of Zhengxin Power, Zhengxin Group had ZGX series gasoline engines, Hercules and D4D, and other diesel engines. Now engaged in this comprehensive power department, it seems that the help within the group is limited.

Moreover, Zhengxin's move is essentially a company similar to MTU, Daewoo Heavy Industries, and Isuzu Power and Nissan Diesel.

Under the almost homogeneous product and development positioning, whether Zhengxin has the ability and strength to wrestle with these old power companies is a point that everyone deeply doubts.

For a time, in the industrial field, the media was roughly divided into two factions, and there was a heated discussion on the prospect of Zhengxin Power.

At a time when everyone was arguing, several messages released by the government on the national industrial network played a decisive role;

"Zhengxin Group Power brand, Zhengxin Power was formally established. China's first enterprise with the R&D strength of automobiles, engineering vehicles and marine engines was born!"

"The Ministry of Industry and Information Technology of the People's Republic of China issued a new round of regulatory reports on shipbuilding. In the next year, China's three major shipyards will build and launch a total of 98 10,000-ton ships of various types. Zhengxin Power Co., Ltd. will fully undertake the power system solutions of these 98 ships. Strive to achieve the principle of independent design, independent power, and self-help of core technology. ”

"At about 9 o'clock this morning, the International Formula E kicked off in the Hong Kong Special Administrative Region. Zhengxin K2 Team debuted and achieved good results in qualifying. It marks that China's high-performance electric vehicle technology has made international achievements. At the age of 16 and a half years and as a woman, young driver Lou Lu made her Formula E debut and showed good quality. ”

For a time, the caliber of the outside world was unified;

Zhengxin ......

It's heavenly!