Flash mob is a kind of hippie behavior that has recently become popular in the world, and can be regarded as a kind of ephemeral performance art. To put it simply, the www.biquge.info of many people who have been contacted to do a series of designated songs, dances or other acts at a designated place at a specified time and at an unexpected time, and then quickly leave, is a kind of performance art, which originated in New York and later spread to Europe and Asia.

Due to cultural differences, it was not until 03 that Xiangjiang successfully organized a flash mob for the first time, and as for the mainland, it was not until 2011 that someone successfully planned it.

But in this life, Bai Ningyuan advanced it to the Beijing International Auto Show in 06.

As early as a long time ago, Bai Ningyuan began to plan the promotion of EMP at the auto show, and he knew very well that compared with other big-name car companies at home and abroad, EMP has no mature products in the first place, and there is no reputation and qualifications that can compete with them, so if you want to fight a bloody road in this strong auto show, you must find another way and think of some ingenious tricks.

Only this kind of eye-catching strategy can catch people's attention and create topics, so as to increase the attention of EMP and its electric vehicle products, and achieve the purpose of promotion.

It can be said that Bai Ningyuan has taken great pains for the development of EMP, after all, in his mind, EMP and Letong occupy a core position in the layout planning.

At the beginning, the way to send red envelopes directly to media reporters was formulated, which can be called neat and neat, straight to the heart, and immediately caught the attention of those reporters, Bai Ningyuan knew very well that on the first day of the auto show, whoever can catch the media will be able to seize the opportunity and get the topic, so as to take the lead.

Of course, Bai Ningyuan also knows that these are not enough, after all, what EMP can come up with now is really limited, the core four aspects of the most successful electric vehicle, appearance, motor, Battery control and battery four aspects, occupy the basic position of the battery has not yet been developed, so in the public day, only to make people can shine again, in order to eliminate people's attention to these technical aspects, so that their attention to EMP, focus on its stunning appearance, so that the people who come to visit, in the future, as long as they mention the Beijing Auto Show, can associate with EMP, think of the current crazy scene.

In this context, Bai Ningyuan boldly adopted the way of flash mob, for the Chinese people, this kind of performance art can be said to be very fresh, of course, Bai Ningyuan's action is not strictly a standard flash mob, after all, it is an organized action, all the participants, have gone through some rehearsals in advance, at least, they have to be able to sing this "Proud Boy" can sing the due taste.

As for Wang Feng, in this event, it played the role of the finishing touch, his unique voice, there is a square atmosphere and majestic things, with a howling way, the frustration and unwillingness of life, moving expression, in the interpretation of this inspirational type of song, there will be a special appeal and spiritual power, so that people can find themselves in it, but also can arouse the blood in people's hearts.

Because both of them are friends of Li Jian, through Li Jian, Bai Ningyuan contacted Wang Feng, and Wang Feng also had some love for this song.

Bai Ningyuan believes that no matter who it is, there will always be some more or less frustration in their hearts, but the words in this song are very easy to resonate in their hearts, making them feel as if they have found a soulmate.

Many factors, coupled with the lifting and rotating stage that EMP painstakingly spent a lot of money to build, added a few sci-fi flavors to this unique way of appearance, as if it was a shot in the arm for everyone.

All the audience went crazy, and many of them took out their camera equipment at the same time, and recorded the scene faithfully with their lenses, and when they looked back on it much later, they still seemed to be able to feel the excitement of the immersive scene.

As the atmosphere continues to climb, more and more people join in the onlookers, more and more people are shouting with the music and singing, even if they can't remember the lyrics, but they are still addicted to this cathartic pleasure.

The other exhibitors in Hall 8 couldn't help but shake their heads when they looked at this blood-pumping picture in front of them, with a helpless and wry smile on their faces.

What EMP did before completely blinded them, making them mistakenly think that EMP had given up, so as to relax their guard psychologically, and just when they spent a lot of effort to attract a large number of audiences, EMP used a sideways posture to snatch the attention of those customers in front of them, and easily picked peaches, all the actions they did before in order to attract customers were undoubtedly to make wedding dresses for EMP.

But they couldn't say anything, they could only say that EMP's methods were too clever, and such a whimsical idea made the marketing personnel present all have a feeling of self-pity.

These people, even if they want to break their heads, can't come up with this kind of idea, and they can't create this kind of atmosphere, after all, they still have heavy tasks on their backs, and I'm afraid that only EMP can do it without restraint.

Over there in the FAW exhibition area, Zou Yong looked at the crazy audience in front of the EMP exhibition area not far away, with a little anger on his face, he never thought that things would turn out like this.

Originally, I thought that EMP had no strength to hold on, so he wisely gave up the auto show, and he was still regretting that he couldn't take revenge, but in a blink of an eye, the reality gave him an extremely heavy blow, this strong contrast, almost made him feel like he wanted to vomit blood.

"Mr. Zou ......"

Seeing that there was already a crowded scene in front of his exhibition area, the original bustling customers all went to the EMP side to participate in the carnival brought by the EMP, as for the automobile products on the FAW side, it has almost become a situation that no one cares about.

This is not difficult to understand, not to mention that the ingenious appearance of EMP here is really attractive, that is, the products they exhibit, in the case of adjacent to FAW, a little comparison, that FAW's products have an unsightly feeling, it is simply a heaven and an underground, not to mention the two beauties around them.

Not only FAW, other products such as Volkswagen or Ford, Chevrolet and so on, if they can still see their cars before, after all, most of the current cars are such a design, but after seeing it, and then look back at their products, there will be an intolerable feeling, which is like eating delicious food, and then eating steamed buns is a little difficult to swallow, it is the same reason.

The fullness of the EMP exhibition area formed an incomparably envious contrast with the desertion in front of other brands.

For a while, he suddenly became the darling in the eyes of everyone, although the opening event on the EMP side has ended, and Wang Feng and those flash mob personnel have all left, but those crazy audiences are still around the EMP exhibition area, greedily looking at the two extremely stylish coupes, and they are reluctant to leave for a long time......

Today's first update!

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