At the beginning of July 1984, North America was boiling because of the upcoming Olympic Games in Los Angeles, and people from all over the world came to Los Angeles under the leadership of embassies.

It is worth mentioning that the Olympics were initially regarded as a plague by governments, and the previous Olympics have left the host cities with hundreds of millions or billions of debts.

The '84 Olympics ended up in Los Angeles, causing a popular march in the city to prohibit the Olympic Committee from embezzling every penny of their taxes, and the government announced that it would not provide financial assistance or funds for the Olympics, and let the Olympic Committee find its own way.

In order to get out of the bad situation, the Olympic Committee turned to a business management consulting company for help, and finally fell into the hands of a capable person.

…

On the street of Universal City Plaza, in the reception room of Flying Bird Films, Emmanuel watched Lester talk and laugh with the 45-year-old middle-aged man opposite, and behaved with a sense of intimacy.

This made Emmanuel wonder how Lester met him.

The middle-aged man was wearing a black suit, with short curly hair, and a refined temperament.

Emmanuel and Lester walked into the reception room and were startled by the man sitting on the couch.

The other party has often appeared on TV recently, and almost no one in Los Angeles does not know him, he is the new chairman of the Olympic Committee: Peter Uberroth, as soon as he became the president of the Olympic Games, he was not favored, and even went to rent a house and was refused to be blocked by the landlord, encountering very big resistance, but the latter series of actions surprised other people who watched his jokes.

How Lester met him, or how Peter Ueberroth and his adoptive father were friends from memory, and the two sometimes chatted back and forth.

After the death of his adoptive father and adoptive mother, he rarely interacted with each other.

At that time, Peter Hubroth sold his small transportation company for the Olympics, opened an account in the bank, and went to other companies to get money and ate countless closed doors.

In order to get out of his current poor state, Peter Euberroth has been trying to figure out a way until he meets Leicester at the bar.

The two chatted in a bar before Lester learned that Peter Hubroth was looking for a solution to the Olympic funding problem.

We have not yet come up with a private business model to solve the problem of funding for the Olympics.

The commercialization of the Olympics, Leicester remembers correctly, was inspired by Peter Hubroth from Coca-Cola's hitchhiking advertisements during World War II.

Therefore, Lester shamelessly changed the concept and told Peter Ueberroth about this method, which was approved by the other party, and the two were very speculative because of this conversation.

Afterwards, Peter Hubroth also promised Lester that he could ask him for help if he was leaving.

Since then, Peter Ueberroth has turned the tide of the game by selling the broadcast rights to the three major television stations, fighting psychological warfare with Coca-Cola and other companies, and getting $8.6 million in sponsorship to leave others speechless.

The day before yesterday, Lester watched the news of the Olympics and thought of promoting the comics and toys for the "Wall Street" movie and "Transformers", and tried to call Peter Ueberroth.

Even without the publicity of the Olympics, "Transformers" can still be a big hit with Hasbro's planning alone, and the "Wall Street" movie has also become famous in "Time magazine".

Unexpectedly, in just a few days, I received a call from Peter Hubroth, which was an unexpected surprise.

"Little Leicester, you want to advertise your products at the Olympics. ”

Peter Ueberroth talked to Lester for a while and asked directly;

During the Cold War between North America and some countries, under the pressure of the former Soviet Union, many countries withdrew from the Olympic Games, which made Peter Ueberroth almost desperate, but China's participation broke the impasse of the former Soviet Union's boycott, and countries that were in a wait-and-see state participated one after another, which gave him hope.

In order to avoid the withdrawal of some countries, he has been busy dealing with the embassies of various countries participating in the competition in the past few days, and Peter Uberroth received a call from Lester and just squeezed out a little time to come to Flying Bird Film and Television.

Leicester knew that Peter Ueberroth didn't have that much time, so he didn't beat around the bush and said, "I need to run an ad for the Olympics, and you promised to help me with one thing." ”

Peter Ueberroth was slightly surprised, did not refuse, and asked clearly: "What goods do you want to put in supply?" ”

Hearing that Peter Ueberroth did not refuse in his tone, Lester was overjoyed and hurriedly said: "I will pay 10 million US dollars, and the advertisements placed are "Transformers" hardcover comics and toy promotion, as well as "Wall Street" movie posters. ”

Peter Hubroth saw Lester's eager eyes, thought of Leicester's help at the bar, and said in a deep voice: "You know, even if I am the president of the Olympic Committee, I need to discuss with the team behind me, and I will try my best to get them to agree to your delivery, as for whether it can be ......

Peter Ueberroth didn't say the latter words, but Lester already knew what it meant, and said clearly: "It's okay if it doesn't work out, this is not something that needs to rely on the Olympics to be done." ”

Seeing that Lester didn't show displeasure, Peter Ueberroth looked at the time and said goodbye: "I still have something to do, little Lester, see you next time you have time, help me say hello to Mokne." ”

"I'll send you," Peter Ueberroth had something to go, and Lester, as a junior, got up to escort him.

Sending Peter Hubroth away, Lester threw himself into the Transformers affair.

As for Peter Hubros, when he returned to the Olympic Committee, he held a small meeting, and everyone discussed Leicester's matter, and agreed to Lester's sponsorship.

In the afternoon, Leicester received a contract from the Olympic Committee, signed his name, and the name of Asuka Film and Television was included in the sponsors of the Olympic Games, and the merchandise promotion would also appear on the stadium.

Secured a position as an Olympic sponsor, Leicester calls Hasbro to inform him of his preparations for the Olympics.

Hearing Lester's words on the phone, Hasenfeld's eyes widened, a little incredulous, and he hurriedly asked, "Your news is true." ”

"It's true,'' Lester affirmed;

Halsenfeld's mouth was a little dry for a moment, and he said excitedly: "You have brought me great news. ”

It would be a big deal to be able to put the promotion of "Transformers" at the Olympics, and after talking to Lester, Hasenfeld hung up the phone and personally supervised the publicity of "Transformers".

After finishing his work, Lester watched the classical clock turn to 5 o'clock, got up and walked out of the office.

After a pause in his footsteps, Lester was slightly stunned when he found the girl following the assistant.

Gwen!