The progress of "Smiling Proud Jianghu" has been maintained well, and it has entered a smooth shooting stage after five days of start-up.

The weather is gradually getting hotter, the day time is slowly prolonging, for the filming of costume dramas, the hot weather is undoubtedly the biggest enemy, the costume props are very thick, generally cut and spliced by cloth, often after a martial arts scene is filmed, the sweat on Xu Hui's body can wet his coat.

But even so, the attitude of the crew or the normal operation of the equipment still made Xu Hui very happy.

In the blink of an eye, it's the seventh of June.

Tomorrow is the day when "Dragon Gate Flying Armor" produced by Huiwen Tianxia will be released, and Xu Hui, as a producer, always has to attend the premiere.

So the filming plan was changed, and Xu Hui temporarily left the crew...

Yang Zi had left three days ago, and she played the role of Su Huirong in "Dragon Gate Flying Armor"...

……

A black business car drove out of the Capital International Airport, all the way south, arrived at the Beijing Radio and Television Station, and the car stopped.

"Meat, wake up, we're here!"

The little assistant pushed the meaty lady who was lying in the back row.

“… I'm so tired!"

When she opened her bloodshot eyes, the young lady's voice was hoarse.

The promotion of "Dragon Gate Flying Armor" focuses on her and Zhang Ai.

Who made the two of them popular, even Chen Kun's popularity can't compare to them!

Basically, everywhere they go, the most fans gather are the two of them.

'My heart is long, never separated', 'I was born to love and be with you'...

Fortunately, the relationship between the two young ladies is not bad, and they love each other in public, but there is no situation where fans tear up their positions...

Uh, it should be said that Zhang Ai in "Dragon Gate Flying Armor" is the female number one, this one has to be torn...

“… After the release tomorrow, you can have a good rest, good... I'll give you some makeup. ”

The assistant looked at the young lady a little distressed and took out an eyebrow pencil.

"Sister, you lied to me again, I read the publicity plan, and it will last until June 20th!"

“… If you're too tired, give me a call and talk to the director!"

"The director was also very tired, and that day in the background, I saw that he fell asleep while we were talking..."

“… I'm talking about Director Xu Hui!"

“… Forget it, he hasn't contacted me in a long time..."

Fat flute puffed out his cheeks, a little angry...

The little assistant shut up, simply made up the makeup, and a group of people got off the bus and took the elevator to the Beijing Broadcasting Building, where they were going to record "The Big Drama Watching Beijing" today...

……

"Dragon Gate Flying Armor" is about to be released, and the publicity has smashed 30 million!

Basically, all of them were smashed into the most traditional marketing, through online media, TV media, newspaper media, magazine media, radio media and other media publicity, and then set up a list of 20 roadshow cities!

Originally, the company also wanted to play something fresh, and come up with a strange and brain-opening way to promote the movie, for example, to cooperate with the "New Dragon Gate Inn" mobile game to have a cosplay 'martial arts' promotion, after all, the general environment is a bit embarrassing, and it is difficult to guarantee the box office of the movie on the first day of release without taking a fresh way to fight for eyeballs!

"No matter how eye-catching and eye-catching the propaganda methods are, they can't improve the content and quality of the film, just promote it properly, too much will make people disgusted!"

This is the company's consistent proposition, and the publicity team had to silently accept it...

And "Dragon Gate Flying Armor" is hot enough, ranking first on the Weibo movie hot list.

Since mid-May, the main creators of the crew have started a promotional journey, and the variety shows of various TV stations have not been let go.

"Running Man" is specially produced a program with the theme of the showdown between the West Factory and martial arts people, originally, the staff of the entire program group of "Running Man" are all owned by Huiwen.

Zhejiang Provincial Satellite TV proposed to buy out the copyright, but was directly rejected by Huiwen Tianxia.

Damn, everything belongs to you, okay?

"Running Man" has become the main variety show of Zhejiang Satellite TV, and the ratings of each issue are stable between 4% and 6%, and the company's dividends can basically be stable at about 200 million in one season.

After the success of a variety show, there will definitely be many imitators, such as "Challenger Alliance", "All Acceleration", "Come on, brother"...

can only say that I learned a little bit of skin, thinking that finding a few celebrities to do a show can be regarded as a reality show?

The editing is bad at home, and the whole process is embarrassing...

With the release of "Dragon Gate Flying Armor", that episode of the program will be broadcast on June 8 as a side story...

The word roadshow should be carried forward by Xu Hui, when "Embroidered Spring Knife" was released, he led the crew to run fifteen cities in a row.

Industry analysts believe that roadshows are a very effective means to increase the box office of movies!

Nowadays, the roadshow has become an indispensable part of film promotion, and the plan for "Dragon Gate Flying Armor" is to run to 20 cities across the country, and increase it according to the situation...

The itinerary of the movie roadshow is generally to stay in each city for one day and tour the box office across the country.

When you arrive in a city, you need to run several movie theaters in a day, as many as you can. On the one hand, we take into account the different cinema chains, and try our best to go to and cooperate with the distributor's cinema chains and strong cinema chains, and on the other hand, we also take into account the needs of the audience, as far as possible in all areas of the city...

The roadshow focuses on the most popular characters of the crew.

There is no doubt that Miss Rouba's Buludu must be on the list of roadshows.

……

"Big Drama Watching Beijing", an indoor variety show, is similar to the general type variety shows in China, although the positioning is very high-end: through this kind of artistic refinement and TV vocabulary that comes from life above life, the public is led to discover the shining humanity, and calls for the public virtues of caring for others and contributing to society!

But due to the pressure of ratings - too high-end programs are really not watched by many people, and very popular stars or crews will be invited to the show.

There is no doubt that "Dragon Gate Flying Armor" must be the hottest topic lately!

Under the banner of the big IP of "New Dragon Gate Inn", the actors who starred were all red and purple actors, and once the trailer was released, the number of views exceeded 40 million in 24 hours, setting a record for the number of clicks on domestic movie trailers!

Although the national ratings of "Big Drama to Watch Beijing" are not good, in terms of the capital alone, the coverage is quite wide.

The host Wang Xudong and Zhang Likun.

When Rouba arrived backstage, Baozi, Zhang Ai, Wang Kai, and Chen Kun had already arrived, by the way, and Yang Zi.

The backstage was quiet, the meat came in, and a few people just nodded their heads.

No way, I'm too tired...

“… By the way, director, I heard Mr. Xu say that day, and it seems that he will also participate in the recording of this episode!"

Yang Zi, who had already finished putting on makeup, thought of something, slipped to the snail's side, and reminded.

“… I didn't get any news, forget it, I'll call and ask!"

Chen Snail took out his mobile phone from his pocket and dialed Xu Hui's number.

The whole day after tomorrow was quiet, and Miss Rouba pricked up her ears to listen to the conversation between the director and the man.