"Lao Chen, the station has given you such a great support for the program team, will you repay us with such achievements?" In the conference room of Dragon TV, the deputy director fired at Ma Dong, the producer of the "Super Idol" program group. Pen "Fun" Pavilion www.biquge.info

"Look at it for yourself, "Super Idol" and the three episodes that were broadcast, the average rating of each episode reached 1.2, which is true compared to other programs in the station, but how much budget did you take? The appearance fees of the four mentors alone cost 25 million, and the other messes used a total of no less than 40 million investment, can such ratings be justified?"

"Who swore with the plan of "Super Idol" that the ratings would definitely surpass "Future Star"? What about now? The highest rating of "Super Idol" is less than half of the minimum rating of "Future Star"! Please give me all an explanation!"

Under the repeated questioning of the deputy director, Ma Dong had already lowered his head under the table.

Southern Satellite TV's "Future Star" has been a great success, especially the male idol group TVXQ that came out of "Future Star" has become a legend in the Chinese music scene.

"Super Idol" is different from other music talent shows, the purpose is to create a super idol group, perhaps because of the success of TVXQ, major entertainment companies are very interested in Dragon TV's "Super Idol", and finally TVXQ successfully invited three creative superstars as idol mentors, officially launched the "Super Idol" project.

For the project of "Super Idol", the entire Dragon TV can be said to be very much looking forward to it, and it has begun to vigorously promote it during the early audition, and finally created three teams, two women's groups and two men's groups, each with four superstars as mentors, and then PK between the four teams.

Maybe it's because it's the first time that this type of variety show has appeared, so the entire competition system is not rigorous, and Dragon TV is not very experienced in talent shows, so the ratings achieved by "Super Idol" since its launch are not very ideal, in fact, if it weren't for the four star mentors, I'm afraid the ratings would be much lower.

There has been no improvement in the ratings of three episodes of the program in a row, and Dragon TV also realized that this program attempt was going to fail, but with such a big investment in the early stage, this pot must be carried by someone, so as the planner of "Super Idol" and the producer of "Super Idol", Ma Dong is undoubtedly the most suitable person!

"The lack of experience in talent shows is a major reason for our TV station. Ma Dong is still looking for the last possibility, "Although the ratings of "Super Idol" are not ideal, in general, the cost has basically been recovered, so that the TV station will not lose too much, and more importantly, we can learn a lot of experience from it!"

Tuition, this is the favorite excuse given by the leadership after the investment fails, not to mention that although the ratings of "Super Idol" are not high, the investment cost is not small, but the income from the title of the advertisement is enough to recover the investment, Ma Dongti is to minimize his responsibility.

"Do you know how many complaints the advertising department is receiving now? The title sponsor said that if the ratings don't meet the requirements when the contract was signed, they will ask us for a refund!" the deputy director slapped the table and scolded.

At the beginning, Dragon TV thought that the ratings of "Super Idol" might surpass "Future Star" to create a new height, so in order to maximize the benefits of signing a contract with advertisers, it signed a title contract linked to the ratings, but I didn't expect the ratings to be so bleak.

"Lao Yan, now is not a question of accountability, the top priority now is how to raise the ratings! Everyone brainstorms and thinks of a way, what should we do?" At this time, the head of the stage, Sun Zhenfeng, spoke.

"Director Sun, I think we should increase our propaganda efforts......

"Maybe we can expose some of the players' intimate news. ”

"What is there to hype up the contestants, in this way, discuss it with the four star mentors, and come to the hype of a mentor's discord, what do you think?"

There was a lively discussion in the room, but the main points were always focused on both publicity and hype.

"Pony, you're the head of Super Idol, what do you think?" asked Sun Zhenfeng.

"In fact, we have tried the opinions mentioned by my colleagues just now, and the hype about the players has never stopped, but these players are not famous, even if they are hyped up, not many people will pay attention to them, as for the hype of star mentors, we have also considered, but we all know that the four mentors we invited are all big names, and they cannot cooperate with our publicity and do things that damage the image. Ma Dong sighed.

"This is not good, that is not good, then Ma producer, you should tell me what to do? If the ratings do not go up, and the major advertisers ask us to compensate for the loss, will you pay this money or me?" said Deputy Director Yan angrily.

"In fact, as for the reason for the low cleanup, our program team has also done an internal analysis. Ma Dong looked at everyone's eyes, and then said, "The reason why the ratings of "Future Star" are so high is a large part of the reason why TVXQ is so high. ”

"You mean let's give you an TVXQ?" Deputy Director Yan laughed angrily.

"I didn't mean that, we can't invite TVXQ, but we can invite the people who built TVXQ!" Ma Dong said.

"Oh, pony, it looks like you've got an idea, so let's talk about it. Director Sun motioned for Ma Dong to continue.

"My thoughts are this, the industry generally believes that 90% of TVXQ's success comes from their teacher Tang Song, so I think we should ask Mr. Tang to be our mentor!" Ma Dong explained.

"You mean that Tang and Song can create another TVXQ?"

"I don't think it's impossible, after all, the inspiration for our show comes from the concept of TVXQ, a boy group, and I think no one in China understands this concept more thoroughly than Mr. Tang!" Ma Dong affirmed.

"But now that the four mentors are already available, if you invite Tang Song to be the mentor, who are you going to let him replace?" asked Director Sun again.

"No one will replace us, we can change the competition system, let Mr. Tang bring a team in, and five idol groups will conduct PK ......" Ma Dong has already prepared a set of program restructuring methods, and he just took this opportunity to put it forward.

"If you do what you just said, what is the probability that the ratings will rise?" asked Director Sun rhetorically.

"I don't know, but now I'm going to be a dead horse doctor. Ma Dong smiled bitterly.

"Okay, just do what you just said, if "Super Idol" can succeed, then you will be rewarded for your merits, and if you fail, you must also take the corresponding responsibility!"

Ma Dong smiled wryly and nodded, now he could only hope that things would not be so bad.