Chapter 1534: EMP's Brand New Masterpiece
"You're still willing to come, I thought something so big happened, you kid won't come for two days. ”
When Bai Ningyuan appeared at the EMP headquarters, Sun Ying looked at Bai Ningyuan in some surprise, and after a while, he said to Bai Ningyuan with a bit of ridicule.
"Uh......"
Hearing Sun Ying's teasing words, Bai Ningyuan just smiled awkwardly, not knowing how to respond, so he simply pretended not to hear.
"What does the media say about smart cars now?" Bai Ningyuan asked directly to Sun Ying after a pause.
In the past two days, because his marriage has occupied almost all of his energy, he has not paid much attention to the situation related to the smart car that has just ended.
"What else can I say, the topic has just begun to ferment, you are so good, just post a photo casually, and suddenly steal all the limelight, in other words, this smart car, is it your thing, is it really good to grab the popularity of your own products?" Sun Ying looked at Bai Ningyuan with a wry smile and said.
Hearing Sun Ying's words, the embarrassed look on Bai Ningyuan's face suddenly became more intense, where would he have thought that he was an unintentional move that would have such a big impact.
"Well, anyway, this smart car project will not be put into practical use for the time being, so it has achieved the purpose of publicity before, it is enough, this time I came over, just to see the research and development progress of the new small SUV. Bai Ningyuan found a very lame reason to prevaricate the current crisis for the time being.
At present, EMP's electric vehicles, whether it is the previous Falcon or Unicoin, which has just been launched this year, are very popular in the market, especially in the American market, which has completely gained a firm foothold, and sales are also bullish all the way, and it has been in short supply at the moment.
However, such a good situation does not mean that all of them are good, in fact, the current EMP products seem to have a bit of a flowering inside the wall and fragrant outside the wall.
It is true that EMP's products are now in a highly sought-after situation in the United States, and orders waiting in line are generated almost all the time, but it cannot hide that the development of the domestic market is not smooth.
There are reasons why EMP has focused its market on the United States, but the most important thing is the price point.
Whether it is Falcon or Unicoin, after being converted into RMB, it is more than hundreds of thousands, plus various domestic taxes and fees, it has reached the level of luxury cars, which is unbearable for ordinary families, so except for a very small number of rich people who like to play personality are very keen on EMP's products, EMP's sales in China are really miserable and it is not an exaggeration to describe it.
Even if EMP has a low-end entry-level scooter brand emp-c specifically for the domestic market, it can't fundamentally solve such a problem after all.
Therefore, at the same time that the Unicoin project has basically achieved results, a new project has been launched within EMP, a small electric SUV.
There is no doubt that the Chinese people like SUVs, after getting tired of seeing the shape of a thousand sedan cars, SUV represents more freedom and wildness, so it is more and more sought after by the Chinese people, but the traditional medium and large SUVs, either the price is expensive, or the power is insufficient, or the fuel consumption is high, coupled with the huge body in the increasingly narrow urban roads brought by all kinds of inconvenience, so that small SUVs in the domestic market gradually began to become popular.
Before Bai Ningyuan's rebirth, there were more than a dozen small SUV brands launched in China, and the sales were also very good, which were deeply liked by young people.
In addition, not only in China, but also in foreign regions, especially in the European market, are also very fond of small SUA, and EMP's development progress in the European market has never been so satisfactory, so based on this consideration, EMP launched this new project in order to develop the domestic market and the European market.
Seeing that Bai Ningyuan talked about business, Sun Ying also let go of ridiculing Bai Ningyuan, and his face became serious, and then he took Bai Ningyuan towards EMP's new product R&D center.
"At present, the research and development work on small SUVs has basically come to an end, and the test work is being carried out intensively, but with the complete success of the actual road test of the smart car project, it is considered a breakthrough, so the R & D personnel want to transplant some of the equipment in the smart car to the small SUV to make it more intelligent, more competitive and attractive. On the way, Sun Ying introduced to Bai Ningyuan.
It is Bai Ningyuan's intention to gradually apply some of the achievements of smart cars to mass-produced cars, so Bai Ningyuan did not react much to Sun Ying's words just now, but nodded clearly, and then asked a question he was more concerned about: "When is this small SUV expected to be pushed into the market?"
Sun Ying thought for a moment, and then said cautiously to Bai Ningyuan: "In fact, now that the research and development work of small SUVs has basically ended, it is more about collecting more data through testing, and the transplantation of smart car achievements is more of a fine-tuning process, so if everything goes well, it will be able to catch up with next year's Geneva Motor Show." ”
EMP is already a frequent visitor to the Geneva Motor Show, and exploring the European market was originally one of EMP's original intentions for developing this small SUV, so if it can be unveiled at the Geneva Motor Show, it is obviously a pretty good thing for the future promotion of this car in the European market.
While talking, the two people have come to the small SUV research and development workshop, after entering the workshop, the first thing that catches his eye is the research and development personnel who are constantly busy back and forth, and then his eyes are completely attracted by the three cars of different colors parked inside.
Just like the color of the Falcon, the colors of the three cars in front of you are also quite bright, in addition to sapphire blue, there are also vibrant orange and white that exudes a crystal light, giving these three cars a little more enthusiasm.
In addition to the color, the first impression of these three cars is that they are stocky, although they don't look big, a lot smaller than the Unicoin, but the curves and shapes on the body create a muscular feeling, like a short little fat man, exuding an aggressive factor from top to bottom.
Although the front grille still adopts the EMP family-style face, but in terms of the use of headlights, this small SUV is completely different from the Falcon and Unicoin's murderous narrowness, replaced by two big headlights, which makes it a little more honest and cute, but the LED headlights used as the finishing touch show its strong sense of technology as an EMP product.
The length of 4.3 meters, the width of nearly 1.8 meters, and the body of 1.6 meters high, such data can only be said to be decent for SUVs, even in small SUVs, it can only be regarded as a good data, however, as much as 2.7 meters of wheelbase, but it is enough to make it stand out in terms of space performance, reaching a level that makes other competing products can only sigh.
For no other reason, as an electric vehicle, there are not so many complex mechanical parts, especially the limitations of the engine and gearbox, so that it can be more free and sufficient to perform in terms of space, which is incomparable to traditional internal combustion engine vehicles.
Sitting inside the car, the feeling of spaciousness makes it really hard to believe that this is just a small SUV.
On top of that, it is equipped with a new electric motor that has been continuously upgraded by EMP over the years, plus some of the pneumatic technology obtained from Ferrari, which makes it a higher level in terms of power use, and the driving and handling feel are quite excellent.
Space and power, coupled with environmental protection, such an excellent selling point is enough to conquer users in the domestic and European markets.
After seeing this car, although he did not personally experiment, through the introduction of the R&D staff, Bai Ningyuan is still quite confident in the future sales of this car.
Although the current EMP has a great reputation, and the response of the product in the market is also quite good, Bai Ningyuan is not complacent because of this, and even he and Sun Ying still have a very clear understanding of the current EMP.
To put it mildly, even if it acquires Land Rover, owns part of the equity and technology of Jaguar and Volvo, but EMP is still only a company established less than ten years ago, and the current technology is still lagging behind its development. emp-c and other sales in China are very good, Land Rover under the leadership of EMP is also rejuvenated the second spring, global sales have been rising, and the electric supercar brand Blue Car launched in cooperation with Ferrari can be called a quite luxurious cross-border cooperation, but all of this, it is difficult to cover up the shortcomings of the EMP brand development pattern is not big enough, not to mention, such a well-known brand, it has only two products, even if these two products represent high-end technology in this field, but it still makes people feel that the product line is a little too weak。
Therefore, what Bai Ningyuan has to do is to expand EMP's product line and increase production capacity under the condition of ensuring quality and reputation, so as to continue to make the EMP brand bigger and stronger.
After all, EMP is the foundation and foundation of Bai Ningyuan in the layout of the automobile industry.
"What is the situation of the 100,000-unit fully automatic production line that we ordered and inspected before?" Bai Ningyuan subconsciously asked Sun Ying, as a former labor-intensive industry, in modern times, because all kinds of parts are becoming more and more sophisticated, the requirements for production are getting higher and higher, especially for products with main scientific and technological content like EMP, the current production scale is about to be unable to meet the needs.
It's time to prepare for all the robot manufacturing, which is the mainstream of future development......
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I felt like I might need to take a break, and my mind was getting seriously clogged.