"The Grand Prix of Wine?

Su Yi hadn't paid attention to similar competitions, and naturally didn't know anything about this competition. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"The International Wine Grand Prix is arguably the most well-known and authoritative wine competition in the world, and it is also recognized by the industry as the world's top wine competition. The first competition was held in 1920, and the competition format was global, with wine from many countries around the world participating in the competition every year, at least more than 10,000 wines participating in the competition, and the judges of the competition were master sommeliers from different countries around the world. Liu Yueying began to introduce.

"In some ways, winning this competition is the highest accolade in the industry, and it is considered the most prestigious wine competition in the world. ”

Then, Liu Yueying continued: "In recent years, in order to promote wine and increase the popularity of the competition, this competition has begun to be held in various countries in turn, and this year's venue is in China. ”

"The attention of the International Wine Grand Prix is very high, and this is the first time it has been held in Zhenguo, so it has received even more attention, and it is also a competition that many wine lovers will definitely pay attention to, and even many people choose their wines based on this competition. Liu Yueying continued: "So as long as the glow-in-the-dark wine can get a certain ranking in the competition, it will definitely attract the attention of many people, which will become a potential consumer and can guarantee a certain amount of sales." ”

Under Liu Yueying's introduction, Su Yi understood a little, and also knew why she decided to postpone the launch time of luminous wine, which was for promotion.

Only before the launch of the luminous wine, after gaining a certain popularity, that first day of sales is guaranteed, so that it is conducive to future sales and promotion.

If you rush to launch glow-in-the-dark wine before you have a certain reputation, the sales will definitely be very unsightly.

After all, many people choose wines based on the brand, and some new brands of wine will not be on their list, especially for mid-to-high-end wines.

Because of this, Liu Yueying didn't want to launch the glow-in-the-dark wine now, but first prepared to participate in some competitions, and only after gaining some attention did she take this opportunity to launch the market, which could ensure future sales.

"You have a point, then do what you say!" Su Yi nodded and said.

Immediately afterwards, Liu Yueying said: "By the way, have you already decided on the pricing of glow-in-the-dark wine?"

"Luminous wine is positioned as a mid-range wine, so the pricing must also revolve around this positioning, neither too high nor too low. Su Yi said.

Of course, with the quality of luminous wine, it can definitely kill all high-end wines, but if the price is too high, it is not conducive to increasing sales and occupying market share, so it will be positioned in the mid-range wine.

"The current internal purchase price for making luminous wine is 100 yuan a kilogram, and one kilogram of luminous fruit can make a 750ml bottle of luminous wine, and the tax rate for wine is 25%. Liu Yueying said some data for Su Yi to use as a reference.

In this way, the cost of a bottle of luminous wine is 100 yuan for only one of the luminous fruits, plus the costs of production, transportation and taxes, the production cost of this luminous wine is not low.

After listening to Liu Yueying's data, Su Yimo calculated for a while and said: "The after-tax ex-factory price of luminous wine is set at 800 yuan, and the retail price is 960 yuan, what do you think?"

"If the ex-factory price is 800 yuan, then all the costs including the tax rate are 320 yuan for a bottle, that is, the profit of a bottle of luminous wine is 480 yuan, which is equivalent to a profit margin of 60 percent. Liu Yueying analyzed.

Su Yi nodded and said, "There is a profit margin of sixty percent, which is already very good, so what do you think of this price?"

"If it is calculated by the quality of luminous wine, compared with other high-priced wines, and a bottle of luminous wine is only sold for 800 yuan, it is not cost-effective at all, but if you start from the actual situation, considering that luminous wine is a new brand, the current price is 800 yuan for a bottle, which is indeed a more suitable price. Liu Yueying replied.

Hearing this, Su Yi said: "In fact, the profit of 480 yuan for a bottle is not small, not to mention that if we price too high and there is no sales, no matter how high the profit margin is, it is useless at all, so it is better to have a more appropriate price." ”

"Well, as for the ex-factory price and the retail price, I will go and investigate the market, and if there is no problem, I will set the price according to this. Liu Yueying continued.

In this regard, Su Yi also agrees that the pricing of this new product is definitely not sitting in the office, it is okay to say it casually, and it is still necessary to make decisions according to the market.

After negotiating the pricing of the glow-in-the-dark wine, Liu Yueying talked to Su Yi about another new wine.

Liu Yueying took out a document and said, "According to your meaning, I have drawn up a new plan to build a liquor production base, please take a look." ”

"Okay, I'll take a look first. Su Yi took the document and said.

Then, he took the document and began to read it.

When Su Yi read the plan, Liu Yueying also briefly said next to him: "I am going to build a large-scale liquor production base in Sushi Industrial Park, specifically for the production of jade liquor, the planned land of this production base industrial project is 8,000 acres, the factory area includes the company's office building, Moutai liquor production workshop, liquor warehouse workshop, packaging workshop, etc., and will also build a large-scale filling and storage system, technology center, liquor body center, finished old liquor warehouse, is a collection of office, production, warehousing, packaging, Sightseeing as one of the large-scale first-class liquor manufacturing base and liquor culture dissemination, as well as a tourist center. ”

"The total investment of this production base is 20 billion yuan, after the completion of all the construction, it can produce 200,000 tons of liquor per year, the initial investment is 8 billion yuan, after the completion of the first phase of the project, it can achieve an annual output of more than 50,000 tons of liquor, the second phase of the project can achieve an annual output of more than 120,000 tons of liquor, and after the completion of all projects, it can achieve an annual output of more than 200,000 tons of liquor. ”

In Liu Yueying's plan, it has been highlighted that after the construction of this production base is completed, it will become the largest liquor factory in the country. The production is all mechanized equipment, and all of them are the most advanced production equipment in the world, which can achieve the effect of high efficiency and energy saving, and is definitely the most environmentally friendly liquor production base.

Therefore, the total investment of this production base will be as high as 20 billion yuan, which does not include the investment in land. (To be continued.) )