The premiere of "Huang Feihong" was full of word-of-mouth, and the box office data of the zero-point field was newly released, reaching 9 million, directly setting a record for the zero-point field of Chinese films.

Several movies released in the same schedule, "Marven's War", "Don't Fight with Dogs", "Deadly Mobile Phone", including "Iron Man 2", which has been released for two and a half weeks, these movies are not in Xu Hui's eyes.

"Iron Man 2" was very hot at the box office, and it was released for two weeks and cut a box office of 230 million yuan.

To be honest, if "Huang Feihong" PK "Iron Man 2" head-on, Xu Hui is sure that the box office will always suppress the other party, but at most it will win miserably, why bother?

Nowadays, the number of mainland cinemas is limited, and the number of screens owned is also limited.

It's unlikely that two works will sell at the same time!

Therefore, Xu Hui deliberately postponed "Once Upon a Time" to the 21st, avoiding the edge of "Iron Man 2".

The theater chain understands Xu Hui's mind very well, and on the day of the release on the 21st, they directly gave "Huang Feihong" 53% of the film schedule!

In second place is 29% of "Iron Man 2"...

The other four or five new films share the remaining 20 percent of the schedule.

The theater chain has great expectations for "Once Upon a Time".

Of course, the theater line is optimistic, there is no use for eggs, the quality of the film is not good, should it be pounced!

There are countless precedents for this thing in film history.

However, it is obvious that the reputation of "Once Upon a Time" cannot be bad at all!

It is a classic movie that has been determined, even if many of the jokes in it may seem a little old now, but Xu Hui is very confident, the pattern of "Huang Feihong" is here, the nation, the family and the country, so many things are added, movies like "Ip Man" can cause a frenzy of movie-watching, it doesn't make sense, where will Xu Hui and Wu Jing go!

Moreover, Xu Hui's appropriate adjustment of the plot, set and shooting techniques according to the actual situation...

All of this shows that this movie will at least be a good movie.

Even so, Xu Hui still doesn't dare to take it lightly - what if the fans' enthusiasm for watching the movie is gone?

No matter how good the movie is, it's not as useless if no one watches it!

So, propaganda is essential!

The publicity on the Internet is overwhelming, and there is information about the release of "Once Upon a Time" everywhere, and many netizens have specially made box office record stickers...

Posters, hard and wide placement, bus stops, subway stations, almost all traditional publicity channels have been laid;

In terms of TV variety shows, Xu Hui and them were really late, but Wu Jing and Deng Chao participated in the recording of an episode of "Everyday Upward";

Huiwen World is doing its best this time, and it is bound to stir up the IP of "Once Upon a Time"!

Xu Hui was no exception, only to return to China, and immediately started the roadshow publicity mode.

The first stop is Shanghai.

……

Shanghai is one of the top ten box office cities in China, and every one of Xu Hui's movies, Shanghai fans have contributed more than one-fifth of the box office data.

Domestic films in 2010, no, it should be said that the box office of all movies is basically concentrated in the theater reports of first-tier and second-tier cities.

There is no way, there are relatively few theaters in third- and fourth-tier cities...

Therefore, the main force of film promotion is concentrated in several major box office cities.

Xu Hui was full of energy and interacted with the audience while answering the host's questions, the host's name is Zhu Zhen, which is Zhu Zhen who is labeled as Xue Zhiqian's friend...

"Director Xu, I heard that the overseas distribution of "Once Upon a Time" was handed over to Disney?"

"Well, that's right, we compared several companies, and Disney was the most sincere..."

This news is a press release issued by the company this morning.

Huiwen's name in the world is really limited, bound to Disney, even in the eyes of domestic audiences, they will instantly feel high...

Of course, Xu Hui and they will not be stupid and let Disney provide data, everyone knows that the most prolific thing in the United States is the capitalists, and they expect the capitalists to tell you the truth and distribute the benefits honestly?

You're thinking too much!

Therefore, Huiwen Tianxia also sent a special person to be responsible for contacting Disney, which is the meaning of supervision...

"Director Xu, did you sing the ending song of "Huang Feihong"?"

"Yes, I haven't sung for a long time, I heard Brother Lin Zixiang sing "Men Should Be Self-Improvement" that day, and I really couldn't help it!"

"Then can you give us a live one?"

“… Now, okay!"

This is the benefit of a singer turning a career to become a director, without ambiguity, Xu Hui directly opened his voice 'arrogantly facing ten thousand waves...'

"It's amazing, this song immediately makes people's blood boil!"

"Well, this is a song adapted from the 'General's Order', which has been circulating for nearly a thousand years and has been lurking in us Chinese..."

"I heard that the sequel has already been established?"

"Yes, this time I am going to shoot two or three parts together, by the way, the second part is called "Men Should Be Self-Improvement"!"

……

At the end of the publicity, Xu Hui squeezed into the business car from a bunch of fans, and closed the door.

The car started slowly.

"What's the box office?"

Xu Hui, who was leaning on the saddle, suddenly asked.

"I'll see..."

The new agent Sang Sang took out her mobile phone and first clicked on the 'Eye Movie' icon, waited for a long time, but there was still no data transmission, looked at Xu Hui with his eyes closed, and Sang Sang directly dialed an acquaintance in the Eye Film Technology Department.

After a while, he hung up the phone: "Up to now, 30 hours after its release, the box office has reached 90 million..."

"What was the first-day box office?"

"44 million..."

"4400..."

Xu Hui muttered.

It's not that this data is bad, but it's still quite far from what he expected...

"Those Years" had a box office of 34 million on the first day, which was last year's movie!

However, on the first line, it will be released nationwide on May 21, and it is not a good schedule, 4400, which is already very good!

It's three o'clock in the afternoon on May 22, and there are already 42 million box office receipts...

In other words, today's box office is likely to reach 60 million!

"How's the attendance at the Golden Field?"

"Yes, it's around 80 percent attendance. ”

"What about word of mouth? Forget it, don't care about word of mouth, let the company increase publicity efforts, and we must focus on promoting the box office, by the way, you check, whether our movie is the fastest movie to break 100 million in China. ”

Pao Hui's memory is a bit confusing, mainly due to too many later generations of information bonuses.

The box office of later generations will break 100 million in a single day at every turn, and the ghost knows what level it is to break 100 million in two days...

"No need to check. ”

Wu Jing, who was sitting next to Xu Hui, looked up at the two of them and said: "The movie "Huang Feihong" was released for 30 hours, and the box office is about to break 100 million, creating a new record at the Chinese box office..."

“… Where did you get the information?"

After being stunned for a long time, Xu Hui reacted.

"Look at the movie, the headline on the front page is..."