Every year in May, the mainland film market will have a great increase.

The reason is simple.

Summer vacation in Hollywood has arrived!

The development of the North American film and television industry has now had a very clear rule, and general blockbusters and popcorn movies will be released in the summer, and big American dramas, the kind of thirteen episodes, such as "Game of Thrones" and the like, usually choose the autumn file.

Of course, in recent years, American dramas have developed better and better, obviously surpassing movies, so many American dramas will also be scheduled for spring.

As for winter, some horror films or dramas are usually released, and the awards season is rushing!

Normally, the summer season will open in May, of course, in the next few years, as the Chinese market gradually grows stronger, many big summer movies have to cooperate with the Chinese market, and they will move the schedule slightly upwards by a month, that is, in mid-April.

There is a domestic film protection month in the mainland - although there is no explicit rule, but this thing is real.

There are quite a few blockbusters that are allowed to be imported this year, and they are almost piled up in May.

"Rio Adventure", "Thor", "Fast and Furious 5", "Pirates of the Caribbean 4", "Kung Fu Panda 2"...

Four or five Hollywood blockbusters have been released one after another, which has completely heated up the audience's enthusiasm for watching movies.

One of the most surprising is "Kung Fu Panda 2", which won a box office score of 53 million on the day of its premiere, setting a new box office record for single-day animation movies in the mainland, with a cumulative box office of 610 million...

Hey, it's a pity that the cannon glow is a few years late, otherwise...

Otherwise he... He doesn't draw comics either!

Under the attack of a bunch of Hollywood blockbusters, domestic films collapsed...

The only movie that broke 100 million in a single month was actually "Guan Yunchang"...

No way, the best performance in the market is this film.

can only say that the domestic movies in those years were really bad, compared with other domestic movies released at the same time, "B+ Detective", "No Longer Let You Be Alone", "Where Are You From", "No. 32 in Area B"...

If you were a viewer in 2011, what would you choose?

By the way, I would like to recommend "No. 32 in Area B"...

Viewers who haven't seen it can test it.

Douban scored 2.3, and 89% of the audience gave it one star, setting a record for the lowest score of a domestic film 11 years ago.

The film cost as much as $10,000 to produce - "No. 32 in Zone B" should have exceeded 16 million yuan at the domestic box office in the end.

It is the film with the highest return on investment in Chinese films in 2011.

Not one of them...

That's how making movies makes money!

……

"Kung Fu Panda" can become popular all over the world, and it is obvious that it accounts for the light of the theme.

The two elements of panda + kung fu, at a glance, you can know that this animated blockbuster is related to China.

Pandas are not only a national treasure, but also loved by people all over the world!

At the beginning, the panda was a weapon for us to establish diplomatic relations, basically, whoever is good will send two.

When the first film of "Kung Fu Panda" set a box office record in China, a group of people led by Kong Qingdong hyped up the film as an American ideological infiltration.

When the second part set another record, some people jumped out and said that "the American raccoon as the Chinese panda master" and "the peacock representing auspiciousness as the villain" are malicious curses of the West.

In the third part, no one said anything, because most of the funding for "Kung Fu Panda 3" comes from China, and the release is divided according to domestic films...

Someone said, 'Should Chinese people really finish watching Kung Fu Panda with a smile?'

How should we cry? Or should we get angry and stand up in front of a movie theater or computer and smash the player machine angrily? Or should we raise our arms and shout "oppose DreamWorks, fight against the cultural aggression of US imperialism"? Organize spectators to march in the streets to demand an apology from the US side and immediately remove Kung Fu Panda from the shelves?

It's tiring to watch an animated comedy.

……

June is coming, and the weather is getting hotter and hotter.

The attire of the crew has also become cooler.

Anyone who has experience with the group knows that filming in summer is the hardest, not to mention the stinky costumes, just being exposed to the sun makes people feel uncomfortable and want to vomit!

After all, not every crew has open-air air conditioning ...

Fortunately, the filming of "New Dragon Gate" is about to end.

In the past few days, Xu Hui has not been in the crew much, because the post-production work of "The Lion King" has been completed, and now he is considering the schedule.

Anyway, the rest of the crew are some relatively trivial reshoots, not to mention Chen Snail, even a director intern knows how to continue according to the scene notebook.

"The Lion King" is an end to Xu Hui's own "Huang Feihong" series.

There is no doubt that this movie has long made many fans wait for it, and presumably, it can break out with an unimaginable box office result.

Of course, no matter how confident Xu Hui is, he also needs to consider the schedule.

If it collides with "Transformers 3", it will be miserable...

According to the previous company's intentions, "The Lion King" is set for June.

However, there are too many domestic movies released in June, and there are many big productions among them, such as "Martial Arts", "The Great Cause of the Founding of the Party" and the like.

If "The Lion King" is really set for June, then these movies will have no way to live, and they can only be moved back.

Other movies are easy to say, but "The Great Cause of the Founding of the Party" is different, and it has long been determined that it will be released in June this year.

What do you mean by Xu Hui?

Grab a meal with our film?

Didn't you see what our title is?

Huiwen Tianxia attaches great importance to "The Lion King", and this film is the first major production to be publicly screened after the company went public.

The stock price of a film and television company that has already gone public can change drastically depending on the box office fluctuations of a movie, especially if it is just going public.

Because of its most unique transparency and attention.

After the release of "Tangshan Earthquake", the box office was a big success, and Huayi's stock price ushered in three daily limits!

Of course, "New Shaolin Temple" failed miserably, and Huayi's stock price fell directly...

Only when the company has a stable group of shareholders will the stock price rise and fall less frequently...

Obviously, the current Huiwen world has not reached this point, and most of the holders are just out of venture capital!

Huang Wen came in person, accompanied by several middle-level leaders of the company's film and television production department.

"Not in June, there are too many movies that have been confirmed to be released in June..."

"The box office of "Men Should Be Self-Improvement" is 1.06 billion, and this time "The Lion King" must have 1.2 billion!"

"1.2 billion is enough, at least 1.4 billion!"

“… I want to guarantee a month's release!"

"Avoid Transformers 3, there's no point in hitting it hard!"

A bunch of people chatted very enthusiastically.

Pointing the way, being passionate and generous...

Not in June, because there are too many domestic movies;

Not in July, because there is "Transformers 3";

Not in August, because of Harry Potter and the Deathly Hallows (Part II);

September... School is in September!

According to your meaning, you should learn from Feng Xiaogang and let our bureau dedicate a whole Xu Hui Film Protection Month!

Xu Hui remained silent.

"What do you think?"