Chapter 271: Short-sightedness and the disappearance of brands

When Li Ruofan left Yuxuan Health Care, he suddenly received a call from the boss of Red, Fat, Green, and Thin Jia, telling him that the jade glass, jade and gold were ready.

Song Yunting said with a smile: "I'll take Lan Yuxuan's car back first, she said that tonight at home to pick up my mother, you can go over later." ”

Li Ruofan estimated that the reception was fake, and the probe was true. But it doesn't matter, he feels like he's been a little out of business lately.

Meng Ge has been promoted to an official now, but he hasn't forgotten about alchemy, and if he doesn't work hard, he won't be able to fool his apprentice.

I really don't bother to pay attention to these trivial things in the mortal world, but there are always people who want to fight Yuxuan's idea of health care, and it is also very annoying. Li Ruofan wanted to go to the dense fog sea and disappeared for a while.

Otherwise, Linglong Ding can't be placed in the storage ring as a decoration, and improving cultivation is the right thing. Now Li Ruofan understands a little bit why those ancient monks like to live in seclusion in famous mountains and rivers and find a cave to practice.

When he arrived at the red, fat, green, and thin side, Li Ruofan saw on the second floor that there were really twenty glass jade bibs on the table, and next to them were twenty gold discs.

Jia Lao smiled: "I heard that you are suddenly going to extend the auction, aren't these efforts useless?"

Li Ruofan: "Jia Lao understands people, so naturally he doesn't need me to say more." Otherwise, how about Jia Lao don't want a license plate?"

Jia Lao: "You, you just want to postpone it for a year, and I want it too, although you can't participate in the auction, it's a long-term observation on site." ”

Li Ruofan took out a small Huan Dan and said: "I think Jia Lao is also a martial arts practitioner, how about giving you this Xiao Huan Dan to give up the number plate?"

Jia Lao smiled: "You can see this, the health exercises I practice, the five poultry opera and tai chi." Although I will definitely be able to go further with Xiao Huandan, I would rather have a license plate than Xiao Huandan. ”

Jia is a master of internal family exercises that are completely health-preserving and do not attack at all, so he does not have a big hidden danger like Chu Yanran and them. But having this little pill is definitely extremely beneficial.

Li Ruofan is actually just joking, after all, he got a lot of good things from Boss Jia, not to mention the first gambling stone, it is also a surprise to be able to get the bird's nest jade egg this time.

Therefore, Li Ruofan is going to send a small pill as a thank you, and this is his blessed land. Always get good things and take them away, that's not Li Ruofan's style.

"This little pill will be given to Boss Jia, and the number plate will be a piece of you when I finish it, and it will be valid permanently. Well, although there is no right to participate in the auction. But you can buy the good things from Sun Lao's side once a year at a fixed price, which is a six-piece set. ”

Boss Jia was pleasantly surprised: "Is it the one you gave to Sun Lao last time?"

Boss Jia knows the contents of the wooden box, and it is not an exaggeration to say that it is a priceless treasure that can save lives.

For many people, the most annoying thing is not making money, but there are many things that money can't buy. Such as. The ones Li Ruofan took out were.

"Could it be that these five license plates that do not have the right to participate in the auction have this right to buy?"

Li Ruofan smiled: "For the time being, it's Boss Jia's, I'll talk to Elder Sun." Or, this one will also give Sun Lao a piece and let him do favors. I have discussed with Elder Sun that Anointing Pill Lusan, and it will be divided into three types, and only the best flagship version is really refined according to the Dan formula. ”

Boss Jia said: "I do have a JianyΓ¬, and the best can be to hold a license plate to be eligible to buy six kinds." But in this way, everyone wants the number plate. ”

"This method is good, one is the right to participate in the auction, but it is a one-time transaction. I guess that's just this time. The right to buy is good. That's a total of five now. ”

Boss Jia smiled: "What's so difficult about this, you can make a few more, such as taking out five number plates every time you hold an auction." I heard that Yuxuan Health Care wants to absorb foreign capital-participation-shares, in fact, this is a good idea, so as not to make up some people in China who always want to make up their minds. Nowadays, companies sometimes have foreign capital-shares-east is a talisman. And your company can't let a separate state-owned asset in. ”

Li Ruofan thinks that Boss Jia's construction is not bad, and it is impossible for his company to introduce state-owned shareholders, because then it is estimated that it will be unrecognizable in the end. Even if it is not listed, Li Ruofan will not do that.

Boss Jia's words are actually to the point, and the current enterprises are basically two helpless, seeking to go public and make money. Shut out by the stock market. There are basically some ways to be listed, like a strategic investor, in fact, it is to throw it out at a high price after listing.

If you really want to become bigger and stronger, it is a kind of luxury, and going public is a single-plank bridge. What can't be passed is gradually unheard. Just look at the disappearance of countless familiar brands to see what's going on.

In the past, foreign investors acquired domestic brands and slowly hid them, and gradually replaced them with their own brands. It's a little better now, but it's not like I'm making money for Crooked Nuts.

The big treasure we see in the supermarket is Meiguo Qiangsheng, the Zhonghua-toothpaste is Lian-Helihua, and the Supor is from the Faguo SEB Group. The little nurse is Ba-Leo-Lea, the Nanfu battery is more beautiful than Ji-Lien, the white and black is more than Bay-Er, the little sheep is more beautiful than Bai-Sheng, and the Wan-Aberdeen-Wharf is the United States.

In the past, Panda laundry detergent, with an annual output of up to 60,000 tons, has been among the three laundry detergents in the country with a market share of nearly 10%. It was controlled by Meiguo Baojie with a 62% stake in the joint venture and paid 1. 400 million yuan as a brand royalty to buy out the right to use the "Panda" brand for 50 years, and the panda at that time was brutally defeated by reality before it had time to dream.

Procter & Gamble's strategy was simple, to increase the price of Panda laundry detergent by 50%, and after 6 years of hard development, Panda sales declined rapidly, and by 2000, the annual output of Panda laundry detergent was only 4,000 tons.

Less than 200 million, a well-known national brand, has since faded out of the vision of the Chinese people.

In fact, as long as it is a leading brand in a certain product field, it will be hit by the hidden arrow of crooked nuts and spare no effort, even if it is a big roll of bubble gum!

There are more than 100 brands that have disappeared by acquisition, and behind the disappearance of these brands is the short-sightedness of enterprises, the short-sightedness of conquest, and the short-sightedness of Guojia!

Those large international companies that are eyeing the people-nation-brand are responsible for the earnest command of the conquest behind the scenes, that is, to completely eliminate the other party's brand. I can't imagine how many of our own brands we will have by 2049?

It is very intriguing why the founder of Su-Po Er took the initiative to sell 61% of the shares. The current SEB Group increased its stake in Su-Po-Er to 71. 31%。 And there are even many economists, economics, academics, and people who are loudly applauding such behavior, and even making so-called acquisition cases.

In fact, SEB has already earned a leader-leader-brand for nothing, and the little money invested has already multiplied several times. We, on the other hand, are taking the time and effort, and we also have the luck to make a brand and then be acquired. (To be continued.) )