The time span is July.

The crew continued to shoot smoothly, and in the past few days, the main filming is Xu Hui's Linghu Chong.

The release is imminent, and he, as the male lead, always has to participate in several promotional activities.

The mainland film market ushered in heavyweight blockbusters——。

It was released for 4 days and won 300 million box office!

Not only was the audience confused, but even many production companies in the industry were puzzled.

Could it be that the spring of the magic theme is coming?

The general consensus: The quality is very average, not to mention that compared with the hot one, even the quality of the previous work is several floors higher than it!

So how did it get such a high box office?

First of all, under the banner of Pu Songlinghe, he told stories that basically had nothing to do with them.

Although the story is not told well enough, in an environment where domestic commercial blockbusters generally do not tell stories, or can't put down the artistic shelf and insist on reasoning to the audience, the series faces the contemptuous eyes of a small number of people and chooses to exchange the shallow story for the attention of more people. For commercial films, this choice to lower themselves and show favor to the audience and the market is the basic guarantee for box office success.

Secondly, the film schedule is good enough, and the "no 2D" mode is selected to debut to meet the audience's freshness and the win-win effect of occupying the 3D theater!

Although the sincerity is more sufficient, it is a pity that the audience in 2012 is more willing to watch 3D blockbusters, even if the effect is not good...

Of course, it is inseparable from the actors' cooperative attitude of not responding to various true and false rumors during the publicity period.

The tearing position between the big flowers has been rendered for more than half a month, not to mention whether it is true or not, this gimmick alone is enough!

Moreover, Wu Ershan, who directed a blockbuster for the first time, focused on the focus of film marketing very accurately, and the trailer was too exquisite!

In addition, Fengmi's CP appeared in a movie again, which is very attractive to fans...

On the first day of release, he won a box office of 68 million strongly, leaving him behind...

By the way, Yang Xiaohu was absent from the publicity campaign.

There's really no way, her belly bulges a little obviously...

The main propagandist has become Chen Kun.

Yang Xiaohu probably recovered his emotional intelligence, saw Xu Hui's resistance to Guo Jing and the series, thought twice, and pushed down the role of Lin Xiao, but still retained the identity of the investor...

……

When the box office approached 300 million in the first week, many people began to have brain congestion, chanting slogans such as the victory of the national film, while preparing for a summary seminar!

A good box office must have a successful experience to follow, and a good box office basically equals a good quality of the film!

Throw out the iron law: as long as the audience is willing to pay, it is a good movie, and the numbers speak for themselves.

Of course, it can't be divided into bad movie sequences, but it definitely can't be called a movie with explosive quality.

Many times, film practitioners study domestic films, and then they are confused and can't find any patterns...

The only reference point may be the big IP, with the 'Dragon Gate' IP, it was released for 20 days and won 600 million box office, if it is not to catch up, it is estimated that the box office can increase by at least one or two hundred million...

, a collection of jokes, also won a box office score of nearly 420 million...

The greatest success is likely to be the impact.

However, it failed at the box office!

How can this be explained?

Admittedly, the business operation is indeed awesome and quite international.

At least it's much better than the propaganda!

The actors invited by others, Chen Kun, Zhao Wei, Zhou Xun, all on the first line!

In terms of publicity, all kinds of publicity have been continuously infiltrated before the start of filming, which is more obvious than a hammer sale;

Also, when promoting, the whole team didn't mention the movie itself at all, only digging up gossip!

If before the release, Huiwen Tianxia came out with false news about Wu Jing and Deng Chao's tears, and then, if they didn't respond, it can be guaranteed that the box office of the movie will increase by at least 100 million!

What happened to China's moviegoers?

It seems that no matter how bad the movie is, as long as it is hyped very strongly, they are like crazy, waiting for the movie to be released every day, and they especially love to catch the excitement of the premiere.

The re-screening, a group of people swiped the circle of friends in various ways, and many people said that they had waited for ten years for this movie...

It's as if the driving force that sustains them is a movie.

Inexplicable, could it be that what moved you was not the story of this ** sacrifice to save the beauty, but whether it was to be watched with a three-D glasses?

You say they love movies, people just look at Depp twice, people see it as a bed scene, and they can't even tell who the director is...

It can only be said that it needs to be improved...

It's already a lot better, at least cultivated by a few Huiwen movies, many audiences' aesthetics tend to be normal, after the first weekend, the box office ushered in a plummet, July 2, Monday, a single daily revenue of only 15 million, compared with yesterday's 65.59 million, plummeted by 78%!

This is a very dangerous statistic, and the box office will definitely decline on weekdays compared to weekends.

But the most normal data is between 30% and 40%, and once it exceeds 50%, it means that something is wrong with the work!

For example, affected by word of mouth, the box office in the first weekend was 200 million US dollars, and the box office on Monday was only 13.22 million US dollars...

By the way, the single-day box office that has been in theaters for 24 days is still stable at about 5 million, and it seems that it will have to be hung in theaters for a while longer...

……

On the eighth day of the release, that is, on July 5th.

The cumulative box office broke 350 million, despite the obstacles, but, after all, it is a 2D movie, and the impact on 3D screening is still a bit weak...

However, with the comparison of word-of-mouth, the stamina has momentum, winning 7 million single-day box office for six consecutive days, with a cumulative box office of 680 million, and the eye-catching data gives a prediction, and the final box office is about 750 million, and it is 580 million...

It's already remarkable, it's the second work of Wu Ershan!

After more than ten days of continuous shooting, Xu Hui finally ended the scene of Ling Hu Chong in it and left the crew tonight.

cooperated with a series of publicity, and at the same time left Yami.

After changing his clothes, Xu Hui saw Ning Hao, who was sitting in the director's chair, who was staring at his phone.

Leaned over and took a look, it was a report about the director, Wu Ershan: "Look, this box office is going to be at least 500 million!"

“… Yes, I used to know Wu Ershan..."

Ning Hao was a little emotional.

“… How did you know each other before?"

Xu Hui was very interested.

This one is obviously not a person all the way!

"Andy Lau's Asian Rising Star Guide Program, I was the first and filmed, he was the second and filmed!"

Ning Hao glanced at Xu Hui: "In the second session, I was one of the judges..."

“… Liu Tianwang is really a Chinese filmmaker with a capital letter! Do you think we should look for him... Forget it, he's too expensive..."

If you want to look good, please use WeChat to follow the public account "Deniu Reading Book".