Chapter 44: Is Capital Good or Bad?

"Wasteland" is an American drama that was only launched in 15 years.

AMC TV probably never thought that such a model theme that had been played badly could actually win the autumn ratings championship!

After all, in those years, the post-apocalyptic theme was almost rotten, "The Hunger Games", "The Walking Dead", "Zombie Country", "Vanessa Helsing", "Bloodline"...

"Wasteland" focuses on oriental bones!

Whether it is the character image, art makeup, or martial arts design, it is exaggerated to have a texture similar to that of a shonen manga!

And the world setting is obviously a bit exaggerated, a science fiction drama with fantasy colors, revolving around the story of the collapse of the future government of the world and the degeneration of civilization, the wasteland is in the United States, where there are no firearms, only the most primitive cold weapons, which are divided into four types of people, the first category is the ruler, that is, the lord, and the second category is the military, these people are the lord's private armies, responsible for protecting the lord and controlling the third type of people.

The third group of people are untouchables, they have no rights, they cannot fight, few people even know how to read, they can only obey the servitude of the lord and do all kinds of work to satisfy the lord;

The fourth category is ronin, underworld nature, robbery, drug trafficking, murder, these words are synonymous with them;

Upgrade the flow of déjà vu...

Moreover, it is bloody and dark!

Therefore, it is unlikely that such a work will be introduced into the country!

Of course, it's 2012, so Xu Hui joined the blood clan and zombies, anyway, it was originally a hodgepodge, and adding a little more will not affect the original main line!

In fact, "Wasteland" won the autumn ratings championship, and the domestic impact is minimal, if it weren't for Wu Yan's group, which is enough to make people lick the screen, it is estimated that many people don't know about this American drama!

The reason why Huiwen Tianxia chose this theme, in addition to the fact that there is no better choice, is more important, this is indeed the first big American drama in which the male lead is Asian!

Of course, if it goes well, it will indeed make Huiwen World's life in North America much better...

……

Xu Hui doesn't seem to be talking about this American drama, and the interviewer of "Caijing" is very familiar and has changed the interview routine.

"What do you think about the general perception that you're better suited to be a director than a helmsman?"

“… What they said is very reasonable, when I am not filming, I rarely go to the company, I feel uncomfortable where to stay, I always feel that it is good to do one thing for a lifetime, as for the company, there are basically a bunch of professionals in charge of it, and my relationship with them is more like a partner. ”

Xu Hui rarely interferes with the company's established course.

His attention was always focused on the film.

Most of the cinema chains, theme parks, including artist management, are entrusted to the company's more professional people.

"You make commercial films, and you are a commercial film director who rarely achieves in the world in China, do you have any tips?"

“… This, it should still come down to the subject matter, action movies are very popular all over the world, so "Once Upon a Time" can be popular in North America, but my other two movies "Those Years" and "Sunshine Sisters" can't be sold!"

Lao Mei doesn't understand traditional oriental culture, even "New Dragon Gate".

"New Dragon Gate Inn" was released in North America, and the effect was not very good.

Although the special effects are gorgeous and the fights have been upgraded, many viewers reported that they couldn't understand it.

They don't know much about Dongchang and Jinyiwei, and if they change to Italian gangsters and Irish gangsters, they should be able to understand...

In the first two weeks of its release, the box office was less than $10 million, and most of the audience was Chinese-Americans and some North American students...

"There is still a big gap between our commercial films and Hollywood, and the essence of the distance is that Chinese films are currently only made for us Chinese, and Hollywood's mainstream films are made for people all over the world." This is a defect in content, and there is a gap in the overall level of industrial production, there is no way to do this for the time being, but we are still catching up!"

"Director Xu, you are the first director in China to use 3D shooting, do you have a special passion for technology?"

"No, I've always thought that the core of a movie should be a story, but every technological innovation makes a movie more popular!"

After being silent for dozens of seconds, Xu Hui then replied: "Jurassic Park" is the beginning of the history of film CGI, this film with an investment of 63 million US dollars finally won the global box office of more than 1 billion US dollars, creating the highest box office in the history of the year; "Titanic" pushed the integration of models and CGI special effects to a new extreme, this film with an investment of 200 million US dollars, won the global box office of 2.1 billion US dollars, and the application of IMAX-3D technology in "Avatar" brought global film production into a new era!"

"Every time a new technology is used, the gains are amazing!"

“… This year we invested in director An's new film "Life of Pi", which is also a 3D film!"

Life Pi's investment plan was released in last month's financial statements.

Many shareholders who care about Huiwen are worried about Huiwen's big money, after all, it is a $30 million investment...

“… Aren't you worried about the box office?"

"Li An is one of the few Asian directors who can make great achievements in the field of commercial films, I have read the script of "Life of Pi", it is very interesting, I think, there should be a certainty that the cost will be recovered..."

If I'm not mistaken, "Youth Pi" should have won more than 600 million box office results in China, and the box office alone is enough to recover the cost...

……

"Recently, there have been a number of mergers and acquisitions, Ahri Film and Television has begun to get involved in film production, I heard that Lay's and Baidu are preparing to set up their own film production companies, do you think this is a good thing for Chinese films?"

12 years later, capital began to enter the film market, not only familiar companies, there are many seemingly unmatched, such as the Royal Group, which is mainly engaged in dairy products, acquired 100% of the shares of Shengshi Jiaoyang, and Contemporary Oriental acquired Mengjiangwei Film and Television Culture...

There are too many, according to the rough statistics of Caijing, there will be an M&A event almost every five days!

“… First of all, if Chinese films want to enter the global competition, they must make more large-investment films, and the basic deep production costs that can participate in the global film competition may be more than one or two hundred million US dollars. Without the intervention of capital, then these big movies are difficult to compose. ”

"But because Chinese films are so popular, there is now more and more capital involved. If the fire is a little too much, it will be the opposite. Another attribute of capital is the mentality of making quick money, and the mentality of making quick money will make more people pay less attention to the content, and our high-quality products will be reduced. It may cause consumers to not be able to see more good content when they go to the cinema, and they will soon be aesthetically fatigued, which may cause the decline of Chinese films. ”

"Today, China's film industry is the world's leader in terms of business model innovation, from online ticket sales, China's online ticket sales are as high as about 90%, behind which is the driving force of capital. ”

"The entry of capital into the film has brought an industrial trend to the film. This is in conflict with our traditional film industry, where the industrial system is to position every professional in the middle, and China used to be a director-centric system. The industrial system should ensure the accurate positioning of a reproducible production, and the film is regarded as the creation, and the director is the first core figure, which is in conflict with this system..."

"From your point of view, do you think this is a good thing or a bad thing?"

"I don't think it matters whether it's good or bad, for the audience, they don't care who the investor of a movie is, they only care about the movie itself!"