Chapter 581: Mobile Phone Launch
"It's been a long time since I've seen a noodle kneader, and the last time I bought this was in the second grade of elementary school, and it's really heartwarming to watch. ”
"This thing is really cheap, the last time I rushed to the temple fair, the grasshopper sold for fifteen yuan, the butterfly sold for twenty, and the noodle man got thirty-one, it's expensive!
"I thought of when I was a child, this price is really not expensive, like. ”
After the hype of the water army and people's follow-up, there are many people in the comments who support the Yuehai Village Scenic Area.
In addition to Xu Fang's promotion, tourists who came to Yuehai Village today also posted these things on their social platforms such as Moments and Weibo. For a while, the popularity of Yuehai Village Scenic Area went up a few points.
……
Jiangsu and Zhejiang provinces.
On this day, under the operation of Xie's Group, the advertisements of the major media in Jiangsu and Zhejiang provinces were on the advertisements of the Jiangsu and Zhejiang hotels.
The advertising content is introduced in various aspects such as decoration, ingredients, taste, grade, price, etc., among which the excellent ingredients, hygienic cleanliness, and low price are highlighted.
Such advertisements lasted for three days.
Day 4, Suzhou Province, Jinling City, Hsieh Group Building.
In one conference room, some of the senior executives of the Hsieh Group and the senior management of the Shirlan Hotel were present.
Xie Zhengfei sat on the main seat, looked around and took the lead in speaking: "Jiangsu and Zhejiang Hotel is an important industry of our group in the field of catering, but everyone also knows that because of the impact of Xiulan Hotel a few years ago, our hotel also fell into a major crisis. Although he has not taken over for a long time, Mr. Zheng has frequently come up with some countermeasures. If I'm not mistaken, today is the fourth day of Mr. Zheng's official move. Mr. Zheng, don't blame me for being anxious, we really care too much about this industry, I don't know what changes the hotel has made in the past few days?"
Zheng Xiulan turned on the microphone in front of the table and said indifferently: "This stall is really bad, so bad that it is beyond my imagination." Of course, Mr. Xie's anxiety is beyond my imagination. It's only been three days, I don't know what kind of expectations Xie always has in his heart?"
Xie Zhengfei really didn't have the energy to take care of the hotel these days, and when he heard Zheng Xiulan's question, he laughed twice and said, "Mr. Zheng, I'm really anxious." If we don't see any change in three days, then let's wait a few more days. I didn't have much expectation, as long as I could stabilize the previous downward trend. ”
"In the past three days, we have burned a lot of money to promote, and the effect must be there. Compared to the turnover of five days ago, yesterday's turnover increased by 12%, although the increase is not much, but the turnover is related to the timing of advertising. Three days is still too short, and if I were given a month, I believe the effect would be a different story. Zheng Xiulan said confidently.
"An increase of 12%, not bad!" Xie Zhengfei naturally knows that the hotel business cannot increase sales at once, and it is really good to have this kind of increase at the beginning.
Xie Wei asked at this moment: "Mr. Zheng, according to the current situation, can you predict how much turnover can be in the next month?"
"In one month, we can recover about 20% of our peak, and in three months, we can achieve 50%, and then we will slow down in the future. Zheng Xiulan gave a prediction.
Xie Zhengfei's heart jumped when he heard this, his bet with Zheng Xiulan was that Zheng Xiulan would achieve 40% of the peak turnover within three months, but he didn't expect this woman's goal to be even higher than the reservation at that time!
What a talent this woman is!
Taking a deep breath, Xie Zhengfei said excitedly: "It's very incredible to have this data, I hope Mr. Zheng will continue to work hard, and if there are any development difficulties in the future, just mention it to us, the group will always be the backing for your development!"
"Then thank you for your support!" Zheng Xiulan nodded slightly.
The next step of the meeting was the affirmation of Zheng Xiulan and the Jiangsu and Zhejiang Hotel, and it didn't take long for the meeting to disperse in the warm applause of everyone.
……
A few more days passed.
In Yuehai Village, Xu Fang, who was practicing carving, suddenly received a phone call.
Seeing the phone number, it turned out to be Kong Chaoling calling, Xu Fang hurriedly pressed answer.
"Chaoling, are you looking for me?" asked Xu Fangwen gently.
"Xu Fang, the Jiangsu and Zhejiang Hotel seems to be improving again. Kong Chaoling said worriedly.
"Oh, what's wrong with that hotel?" Xu Fang was a little angry, he really hadn't paid attention to this hotel recently.
"I came up with several strategies in a row, and then revitalized their hotel. ”
"Do you know what strategies?" asked Xu Fang.
"They've shifted their market positioning, from grabbing the high-end market like we did, to now targeting the middle and upper middle income groups, and the quality of the food has improved, but the price has decreased. Although the profit of a dish has decreased, the small profit has driven consumption, and the small profit and quick turnover have increased their turnover a lot. Kong Chaoling said truthfully.
Xu Fang sighed in his heart, the other party was also enlightened, knowing that he had developed his strengths and avoided his weaknesses!
After being silent for a while, Xu Fang was relieved: "Even so, they don't have a great influence on us, right?"
"It's not very big, and they're not very compatible with our consumer base. But some middle- and high-income consumers were still snatched away by them. Looking at their development posture, there is still a lot of room for promotion, if they develop, it will have a more or less impact on our turnover. Kong Chaoling said cautiously.
Xu Fang quickly weighed the pros and cons, and finally came to a conclusion: "They will develop like this, and it will also affect our business, but it will not affect our fundamental customers, so don't be too flustered." However, since it is a competitor, it is better not to let them develop, we will have some activities in the future, which can greatly increase the popularity of our hotel, and then the hotel can cooperate with some activities to strive to make the reputation go up again. ”
"Okay, no problem. Kong Chaoling said with a smile: "But the new person in charge of the Jiangsu and Zhejiang Hotel seems to know you." ”
"Who?"
"Zheng Xiulan, you don't know?" Kong Chaoling was a little surprised.
"Who did you just say!" Xu Fang's heart jumped and he immediately exclaimed.
"Zheng Xiulan, you used to be from Yuehai Village, you weren't in Yuehai Village?" Kong Chaoling was a little puzzled.
"It's okay, I see. ”
After a few more chats with Kong Chaoling, Xu Yi hung up the phone.
Sitting on the sofa and pouring himself a glass of juice, Xu Fang also sighed. However, Xu Fang was not too disappointed, he lost contact with Zheng Xiulan, and now that he knows her whereabouts, he will also go to Jiangsu and Zhejiang provinces to have a look after this busy time.
……
In the blink of an eye, the time has come to February 10th.
Before the Spring Festival, Xu Fang had a cooperation with Huawei mobile phone, and today, he will send a batch of batteries to Huawei mobile phone, a total of 5,000 yuan.
At that time, when Xu Fang chatted with Rong Fan, the owner of Huawei's mobile phone, he had already explained that the daily output range was 2,000 to 5,000 yuan, and now he could give a figure of 5,000, Rong Fan was still very relieved.
A few years ago, Huawei mobile phone announced the news of cooperation with super batteries, and now that the battery has received the goods, it is also time to increase publicity.
Rong Fan thought about it and called Xu Fang.
Yue Hai Village, seeing Rong Fan's call, Xu Fang quickly pressed the connection, and said gently: "Mr. Rong, have a good New Year." ”
"Mr. Xu also has a good New Year, don't bother now, right?" Rong Fan asked politely.
"Don't bother. ”
"We will hold a press conference tomorrow to promote our products, and at the same time, we will explain that mobile phones with super batteries will be sold on the official website of Yuehai Village. If it is convenient for you, I hope you can post this message on the official website of Yuehai Village, so that customers will know how to buy after entering. Also, the output of batteries in the next few days must be maintained, and we will ship according to the number of batteries. Rong Fan said his purpose.
"You can rest assured, the super battery is our flagship product, and I must pay attention to it here. Xu Fang gave Rong Fan a reassurance.
"Then it's hard for Mr. Xu. Seeing Xu Fang's confident answer, Rong Fan also put his mind at ease.
The next morning, Huawei held a press conference for the mobile phone company.
The advent of super batteries has attracted the attention of people around the world. As the first product to cooperate with super batteries, Huawei mobile phone company has also attracted much attention. This kind of attention also makes the popularity of Huawei mobile phones vaguely surpass other domestic mobile phones.
At the press conference, the reporter asked Rongfan a lot of questions, such as the release date, product features, how to buy it, and how many mobile phones there are.
For these questions, Rong Fan answered them one by one.
When I heard that this mobile phone was only available exclusively on the official website of Yuehai Village, and even the official website of the flower mobile phone could not be sold, it still made many people stunned.
Especially when I heard that it may not be available on the official website of Yuehai Village, you still need to be a member of Xiulan Hotel to buy it, which makes many people stunned!
At this product launch conference of Huawei mobile phones, there are more than 10 million people who pay attention to it? It can be said that hundreds of millions are not exaggerated.
Hearing this purchase method, although many people felt a little ridiculous, they still set their eyes on the official website of Yuehai Village and the Xiulan Hotel.
Buy a mobile phone with a super battery, this time the price is 4200 yuan, this price is already cheap for many people who use high-end machines.
The official website of Yuehaicun introduces the rules for buying mobile phones very clearly, and in general, in the case of more monks and less meat, even if it is a member of the Xiulan Hotel, the treatment is different.
A total of 35,000 mobile phones will be released this time, and ordinary members of Shirley Hotel can only snap up them on the 12 o'clock release date. Xu Fang took out 20,000 units for activities, and customers with more than 2,000 points can be given priority to buy at 11:59.
In other words, if at 11:59, those users with more than 2,000 points snapped up these 20,000 mobile phones, then ordinary hotel members can only snap up the remaining 15,000 mobile phones at 12 o'clock.
After seeing the purchase request, some people who did not have a nearby Shirlan Hotel immediately vomited blood.
The members of the Sheedland Hotel, at the moment, are in a shock, regardless of whether they need to buy or not, with this priority purchase qualification, they feel that the consumption in the Sheolan Hotel is worth it!
……
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