Chapter 240: The First Big Order

readx;? Zhengxin's advertisement is sweeping the audience's attention, and all of a sudden, the company's popularity has increased a lot. Pen & Fun & Pavilion www.biquge.info

However, because the advertisement has just been launched, the understanding of A6 in the market is still limited to publicity, so there is no trend of sales rising.

Li Fanyu looked at the statistics of the past two days, and only sold sporadically on the online sales platform, and there was a big gap in sales according to the current A4.

But after experiencing the ups and downs of sales when A4 went offline, Li Fanyu was no longer anxious about the sales at the beginning of the listing.

Reports collected from the front of the market show that experience spots in major cities are currently very popular. From this point, it can be seen that the promotion of the A6 in the market is still successful, and consumers are also interested in this car.

The executive class car is different from the family car, it needs to be accepted by the market.

Cars and houses are bulk consumer goods, and there is no universal impulsive consumption except for those local tyrants who are rich enough to spend a lot of money.

In particular, the price of the A6 class car is higher, so the comparison of consumers and the flattening of the sales trend at the beginning have been expected by the company's top management.

However, to Li Fanyu's surprise, with the hot launch of A6 advertising, news came from the State-owned Assets Supervision and Administration Commission.

He was very surprised by Liu Hua's initiative to contact him - he was thinking of going to the capital in a few days to knock down the small batch order that had been agreed upon. I didn't think that the seller here had not yet gotten out, but the buyer of the State-owned Assets Supervision and Administration Commission was in a hurry.

Actually, this is not surprising, after all, the reality is here.

At present, the phenomenon of chaotic use of cars by leaders is too serious and has been criticized by society.

Take Tiancheng City as an example, in order to save expenses, the city has replaced all government cars with second-hand cars, and this business is still handled by Li Fanyu.

But here's the problem, second-hand cars are also divided into brand grades, take the cars of department-level cadres as an example; they may all be B-class cars, but one is Honda, one is Barker, and the other is in the Europa League.

Let the people see, it is certain that the European League, one of the five tigers of the German family, is more upscale, even if it is a second-hand car, the price is about the same, but with the increasing awareness of social supervision, the outside world is actually very sensitive to the fact that the leader uses the car.

This is true for B-class cars, and even more so for executive-class cars.

Therefore, at the recent conference, China promulgated interim measures for government vehicles, stipulating that local governments are not allowed to purchase administrative vehicles without permission, and that they will be uniformly procured and allocated instead.

But the problem comes again, in some places the car is put into use for a short time, but in some places the leadership car has been used for n years and is about to be eliminated off the assembly line.

If you don't let the place buy it yourself, then you have to replace it with a new one, right? You can't let the leaders go out and run back and forth in a humming broken car.

So from this aspect, the SASAC's demand for administrative vehicles is indeed quite strong. Moreover, the demand is also a big one.

At present, there are about 60,000 leaders at the department and bureau level in China's administrative system, and even if one out of every three leaders needs a car, then the demand is 20,000 units.

20,000 units, excluding subsequent upgrades, is a large order of more than 500 million.

Li Fanyu also took a fancy to this point at the beginning, coupled with Lu Heming's advice, and started to compete with Beiqi, so he helped the A6 project up.

Liu Hua was also very simple on the phone, and directly told him the research decision of the State-owned Assets Supervision and Administration Commission.

At present, the price of A6 starts at 300,000 yuan, which is still unacceptable to them. Their bottom line is 250,000 yuan, and if Zhengxin's offer can meet this, they can purchase the first batch of 50 vehicles for pilot reloading.

In fact, this price is not a problem, because the production line is powerful, which greatly saves costs and labor, and the current cost of A6 is not much higher than that of A4. Even if the price is cut by one-sixth, compared to the cost of hundreds of thousands, Zhengxin still has a lot of profit margins.

However, for this business, Li Fanyu's purpose is not only to focus on profits. As Cheng Boxian analyzed, the follow-up value brought by the label of official car is the most important.

Moreover, it is impossible for the price of a bulk purchase to be the same as the retail price. So Li Fanyu thought about it for a while and agreed to Liu Hua's conditions.

Only two days after the intention was reached, the SASAC sent someone over.

After receiving the visitors, there was not much politeness and hypocrisy, and everything went according to what was agreed with Liu Hua before. In addition to the cumbersome procurement agreement drafted by the SASAC, Li Fanyu simply felt that their efficiency was the same as that of the recently accelerated high-speed rail — too fast.

Although the current sales volume of A6 is not large, according to the plan formulated by Li Fanyu before, the production line is still in full swing and produces with the maximum capacity.

In a few days, nearly 1,000 units have been pressed into stock.

So after the other party paid the money, the power company arranged the delivery on the same day.

Fifty brand-new cars were handed over by the State-owned Assets Supervision and Administration Commission, and after the acceptance was completed, they were allocated to the local government non-stop.

......

In Yanshun City, Xiao Chang of the municipal driver class has been very unhappy recently.

Although Xiao Chang is not very old, he has been driving a car for the leader for five years. Now the Europa League 133L he drove is a nine-year-old car, even if it is well maintained, but because the leader often travels, the kilometers have run to the edge of scrapping, and it is indeed to the extent that it should be replaced.

Originally, Xiao Chang still fantasized that he could drive a new type of imported car, but he couldn't die, and the introduction of new regulations by the state made his wish to live an addiction to imported luxury cars come to naught.

Every time he goes out for a meeting and sees a good car driven by a driver from another area, he is envious, jealous and hateful.

And now, it is said that the top is going to change cars.

However, the imported ones are imaginary, and the grapevine said that the A6 column is intended to be installed on the current advertisement. I don't know if it's true or not.

As a car lover, Xiaochang still respects foreign brands. He doesn't pay much attention to domestic cars.

Zhengxin Audi A4 has heard of it before, and relatives and friends around me have also bought it. But he is still cautious about the miraculous performance of this car.

There is no way, none of the domestic cars in these years have been brilliant. So according to his idea, the heat of A4 is like this - the short man pulls the stalk, and the big one picks the big one.

Today, he had just sent the leader back to the unit when he received a call from the driver's class.

On the phone, the squad leader informed him in a loud tone that these broken cars, which had been driven for ten years, were finally going to be replaced. New car, it's arrived!

Xiao Chang cheered on the phone, and drove the old European Union with a snort and panting straight to the driver's class. (To be continued.) )