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In Hiroshima, in a small conference room at Mazda Motor Co., Ltd., a conversation between only two people is taking place.

A day earlier, Mazda's general manager in China, Yoshimoto Mori, had suddenly returned to China. After spending a night with his family, he asked to meet with Taro Matsuda, the head of the Overseas Division, this morning.

At this time, a slideshow about Auditt was playing on the screen of the conference room.

The rise of Mazda is quite interesting.

The history of this company can be traced back to 1920. But don't get me wrong, in 1920, they weren't making cars.

So, what does this company do?

Make wine encapsulated oak stoppers!

Mazda is just a transliteration, just as Toshiba's Japanese pronunciation is Toshiba, and its original name was Matsuda Toyo Cork Industries. It was not until 1931 that Matsuda, that is, Mazda, started with the production of three-wheeled trucks and officially set foot in the automobile manufacturing industry.

Three-wheeled trucks are a bit tall to say... In fact, this business is also very prosperous in China...

It's just that we Chinese call this kind of transportation three jumpers,

So you see, how simple we are......

Because of Japan's defeat after World War II, local industries were hit by 10,000 tons from the US imperialists, and even Hiroshima, where Mazda's headquarters is located, was thrown with a mushroom bomb. Therefore, it was not until 1958 that Mazda officially set foot in the production of small four-wheeled trucks.

It was only in 1960 that Mazda became a comprehensive car manufacturer after the successful launch of the R360 Coupe, a light sedan.

The real opportunity for the company to take off came from the Familia series of sedans they designed and produced in 1963.

After amassing enough reputation through this series of sedans, Mazda's family car export strategy has won a huge victory. In total, Mazda exported nearly a million cars to the United States in total, and countless more cars were exported in bulk form.

When the company was at its best, Indonesia, Portugal, eight more than eight, Iran, the Philippines, Pakistan, Thailand, Kenya and other small countries were their loyal users.

It's also quite interesting to talk about the company's marketing philosophy.

The concept is an important part of Mazda's brand DNA.

What do these two words mean?

Translated into Chinese, it means "dripping and boring".

That's right, it's the onomatopoeia that we made when we played with toy cars when we were kids.

The intrinsic meaning of Zoom is to make the car that produces a car that brings drivers the fun and enjoyment of life similar to that of childhood. Taking it a step further, it means creating cars that everyone can afford and are worth buying.

This is quite similar to the propaganda slogan of "building a car that everyone can afford" in the time before Li Fanyu.

At the peak of its development, Mazda has been adhering to this concept within the company.

But... I'm afraid of everything, but.

After the, Mazda will not go the right way.

After ZoomZoom, they came up with more than one product concept. What is "stylish", "creative", "dynamic", "excellent design", "superior functionality", "responsive handling and dynamics", and so on......

Up to now, these concepts are all mixed together, and it is no longer clear which is the most important.

The Mazda cars on the market today are left with the rotor engine, which seems to never be the mainstream, and all that remains is the old technology that will never be updated, as well as all kinds of exaggerated exterior designs.

Compared with its hometown Toyota and Honda, Mazda entered the Chinese market a little later. Up to now, in the Chinese market, there is only one core concept left for the promotion of its products - our home-made cars, the appearance is high!

And then... The so-called good looks are still in their own opinion.

I don't know who gave them pride and self-confidence.

……

After reading the slides, Taro Matsuda sat at the head of the conference room and listened carefully to Yoshimoto Mori's analysis and explanation.

"For the Zhengxin TT model, I believe that the key to its great success is to capture the psychology of young women in the current market! Moreover, it especially captures the shopping psychology of professional lovers!

This car can only be called average in terms of performance, and like the X-Power that they launched before, it can't be called a sports car at all in terms of power!

In my opinion, it is a world of difference from the RX series sports cars designed and produced by the company! The key factor for its success comes from the beautiful and stylish design of our Mazda!

However, its price of 450,000 yuan has a certain advantage over the RX-X, the strongest sports car we sell in China!

So I think we can take over this market if we can launch a model that is pleasing in shape and slightly less expensive and can meet the spending power of China's high-income class. Please consider it, Minister!"

After Maori Yoshimoto finished speaking, he snapped and bowed deeply.

Taro Matsuda stroked the thick gold-rimmed eyes on the bridge of his nose and chuckled disdainfully.

"Mao Lijun, do you mean, that model of Zhengxin is aimed at female professional lovers in China?"

Maori looked up and smiled, "Exactly!"

"It's funny, if the market is so big, as you said. Then, the number of professional lovers in China is really a lot!"

Matsuda propped his arms on the table, and there was an indescribable banter in his eyes.

"I've heard you say before that there is no Kabukicho in China. I'm still curious about how those poor men would vent their excess energy. Now it seems that they have a different way, haha!"

"They have a saying in China that there is a policy at the top, and there is a countermeasure at the bottom... I didn't understand it very much at first. But after living in China for nearly four years, I think this sentence is so incisive!"

Hearing this novel statement described by Maori, Matsuda sighed lightly. Then he understood, and laughed in return.

After the joke, he put his mind back to business. A reply was given to Maori's proposal.

"Maori-kun, now that you see the huge profits that lie in this...... Based on what I know about you, you must have your own ideas and plans when you return to China this time, right?"

Mao Li nodded heavily, "Hey, the minister really understands!"

"Tell me about it!"

After receiving an inquiry from Taro Matsuda, Yoshimoto Mori immediately poured out his plans.

"As far as we know, in addition to us, there are several car companies that are ready to conduct research and development for this market. If we want to win the first place, we have to start right away and do our best to get ahead of the curve!"

Matsuda Taro frowned and said, "But Maori-kun... The company is currently working on two models for the SUV market, as well as two compact models and a sports car. With such a high-density project progress, I am afraid that we will not be able to achieve an advantage in terms of time. ”

Mori Yoshimoto was not discouraged by this situation, he crossed his hands in front of his waist, and said confidently to Matsuda, "Minister, that's why I came to the headquarters in person." I've already planned for the women's car market. In the case of not pursuing power but striving for appearance, we can completely use the existing and mature mass-produced small cars to improve, with the appearance of sports cars! In this way, the research and development time and cost can be greatly reduced!"

"Mass-produced small cars?Mori-kun, the only small car we are producing at the moment is the RV-3! If I'm not mistaken... The RV-3 is only equipped with a 1.6-liter engine. ”

Mori Yoshimoto smiled slightly, "It doesn't matter Minister Matsuda, TT's motivation is just that level." As long as the appearance is beautiful and the price is right, the weak power will not be a stumbling block for us!"

Matsuda was slightly stunned, and then laughed: "Mori-kun, you are worthy of being a graduate of Twilight, the strongest design school in Japan! After all, those professional lovers in China are very hungry and thirsty......" (To be continued. Mobile phone users, please browse and read, a better reading experience.