"I now finally know why Adidas can't beat Nike in the North American basketball market, not only the share of stars, but also the gap in product promotion and efficiency!" Ouyang Haotian said dissatisfiedly, pointing to the paper documents on the table. Pen ~ fun ~ pavilion www.biquge.info

It marks the recent manufacturing progress of the Hengyi generation sneaker.

Mark Kim and Erniu, heads of North America at Adidas, explained: "Mr. Nguyen, a sneaker is not so easy to leave the factory, it requires a complex process, just data collection, sports laboratory development, it needs ......"

Ruan Erniu waved his hand and said: "Mr. Kim, does it make sense to say this? With all due respect, if it were NIKE As for James and Durant, I'm afraid they would have given their exclusive sneakers before the new season! For businessmen, time efficiency is life, do you think I'm right?"

Mark King was speechless for a moment, Ruan Erniu was right at all, slow is slow, this is a practical problem that Adi can't argue.

Compared with NIKE's rapid response ability as the local market in North America, Adidas, a German-funded company, is indeed in the United States, and its actions in the whole of North America are too slow.

"What does Mr. Hainer think?" asked Ruan Erniu.

Herbert Heiner, the head of Adidas, has been in power for a long time, serving as CEO of Adidas since 2000.

But in reality, his insight and focus on the North American market has always been problematic.

Last year, when the pursuit of Durant failed, Adi finally chose Ruan Erniu, which does not mean that Adidas's vision has improved, it can only show that they have hit the luck.

Of course, this is also closely related to the business strategy of Haina to insist on developing the Great Celestial Empire area since then.

Between a drink and a peck, it's actually hard to tell right from wrong.

Mark Kim was silent, and Ruan Erniu smiled: "Mark, do you think there is a problem with Adidas' strategy in North America now?"

Mark King thought for a moment and said, "The problem is obvious, but I don't count. ”

Ruan Erniu nodded and said: "Yes, you don't count, the opinions of the retail terminal are not taken seriously, the excavation of big-name stars is also slow, and it is difficult to be dragged down by the golf business."

By the way, to be honest, has your golf franchise continued to grow in North America since 2000?"

Mark King could only continue to speak, because what Erniu said was reasonable and to the point, and these are the reasons why Adidas has repeatedly lost to NIKE in the United States.

ONE JORDAN CERTAINLY MADE NIKE RISE, BUT THAT DOESN'T MEAN ADIDAS DIDN'T FIGHT BACK, THE FORTRESSES WERE CONQUERED FROM WITHIN, BEFORE THE 90S, ADI HAD A GLORIOUS TIME, THEY ONCE ESTABLISHED A PROSPEROUS ERA THAT INCLUDED MAGICIANS, BIG BIRDS AND SMILING ASSASSINS AT THE SAME TIME, BUT THESE ARE ALL YESTERDAY'S STORIES.

Ruan Erniu said with a smile: "'Hengyi' is not just my personal brand, maybe it will become a new breakthrough and a new fulcrum for Adi in the future market." ”

Mark King was puzzled and asked, "Why do you have such confidence?"

Ruan Erniu said word by word: "Because I will still win and become an existence no less than Jordan!"

Mark King was silent again, but deep down he was not so confident.

In fact, when he later became the president of Adi North America, Ruan Erniu had basically fulfilled his original promise, and at this time, Mark had to admit that some people's words were not just a slogan or a pretense, he could really do it.

……

After Mark King's farewell, Ruan Erniu lay on the sofa and said helplessly to Ouyang Haotian: "The Germans are too slow to react, we had better ask them to move the production line to the Celestial Empire area and put the laboratory in the United States, I think it is even necessary for us to intervene in the sales feedback of sneakers to a certain extent." ”

Ouyang Haotian was puzzled: "You are just talking, this is overstepping your authority!"

Ruan Erniu nodded and said, "Yes, I'm just talking." ”

After speaking, Erniu also made an exaggerated and roaring grimace at Ouyang Haotian: "How can there be any air control of Adi's, I still have a bunch of things to do." I just think it's a pity that the Hengyi generation won't reach me until around November 10 at the earliest, which is a toothache. ”

Ouyang Haotian said: "No way, their reaction speed in the United States is so slow! No wonder Durant would rather choose NIKE than Adidas." ”

Ruan Erniu waved his hand domineeringly: "Forget it, rely on the mountains and mountains, rely on the water and water, people, in the end, you still have to rely on yourself, the sales of sneakers still depend on the performance of the players themselves on the field, you can only do your best first." ”

……

The regular season of the 08-09 season has officially begun, but Erniu's new sneakers have not been delivered.

After the opener game against the Cavaliers, the Hawks will have three days off and will continue to host the Philadelphia 76ers.

However, before that, on October 31, 2008, the annual Halloween of the United States came again.

To be honest, Ruan Erniu had never been very interested in this festival before.

I also feel a headache for the bear child who makes trouble without giving sugar, but fortunately, this year Dr. Han lived with him and properly helped him solve the candy procurement matter.

In addition, this year's Halloween party was also held within the team, and Erniu and Han Meimei were dressed up in a slightly rustic style, just wearing fangs and black cloaks to attend the event, and of course, ketchup and other things were not missing.

It's a pity that at this stage, there's really no creativity in pretending to be a vampire.

But what's even less creative is Dragic, this guy didn't even wear makeup, and directly wore a blonde hood to play the blonde GIRL, well, don't say it, beautiful, worthy of the Eagles' appearance.

At the dinner, the celebratory cream cake was decorated with such a decoration, a gray tombstone made of cream, which clearly read: "07-08 Season Finals: Celtics VS Lakers, Subordinate Signature: Doug Rivers", and not far from the tombstone, is a butter-carved O'Brien Cup, a chocolate name plate clearly written: 07-08 season champion - Atlanta Hawks.

This cake was filmed and put on the Internet, which naturally caused a wave of controversy.

Some people think that the Hawks are doing a good job of spoofing, while others think that the Eagles, as the winners, are too small to go far this season.

Anyway, the Eagles are having a lot of fun inside, and as for what others say, they have to let them say it.

On November 1, 2008, the Philadelphia 76ers came to Philips Arena to challenge the defending champions.

This summer, the 76ers also made a lot of moves, they recruited Clippers captain Elton Brand, who missed almost the entire season last season due to injury, but still averaged 17.6+8.0 per game in only a few games.

This guy is the champion of 99 years, he is 6 feet 9 inches tall in shoes, but standing with Er Niu, the two are actually very close in size. However, he looked a little more bloated now, and Ruan Erniu's muscles were more lean.

By the way, this product is still one of the templates when Erniu entered the alliance, of course, no one has said that now.

In two games with the Clippers last season, Brand was sidelined due to injury, and this season, Erniu finally ushered in the opportunity to play against him.