Chapter 46: Propaganda

In the summer of May, on this lively day, major movie theaters showed short film trailers for "Raiders of the Lost Ark 2", and the two-minute trailer exploded in May.

The film companies that are preparing to promote in May have learned that "Raiders of the Lost Ark 2" is about to be released on May 23, and the box office success of the first part is among the columns, and the promotion and promotion of "Raiders of the Lost Ark 2" have avoided "Raiders of the Lost Ark 2".

Even the "Star Trek 3: Rock Breaker" movie, which is also owned by Paramount, was staggered and separated from the release time of "Raiders of the Lost Ark 2" and was scheduled for June 1.

The production company of the movies "Raiders of the Lost Ark 2" and "Star Trek 3: Rock Break" is also distributed and produced by Paramount.

In order to avoid the two being branded by bad media as their own competition, Paramount asked Lucasfilm and Cinema Group Ventures to split their respective publicity half of the publicity and focus their resources on "Raiders of the Lost Ark 2".

The promotion of "Raiders of the Lost Ark 2" was promoted in the first half of May, and the promotion of "Star Trek 3: Rock Break" was promoted in the second half of May.

In order to promote Raiders of the Lost Ark 2, Lucasfilm went on a rampage, at the Super Bowl. released a rough version of the promotion, during which the TV station has been inserting tidbits or dozens of seconds of trailers, and on May 1, a condensed version of the trailer was released in major movie theaters, which made fans of "Raiders of the Lost Ark 2" very excited.

Major cities have promotional posters for "Raiders of the Lost Ark 2", which everyone can watch.

As one of the important roles of "Raiders of the Lost Ark 2", Lester followed the main creators to major cities across the United States to promote "Raiders of the Lost Ark 2" and build momentum for the movie.

In Hollywood, every company will have a set of publicity policies, and only if you promote it well and are well known, will people be curious and enter the cinema to watch it.

During the promotional period, Harrison Ford and Spielber were the most popular, and fans rushed to shake hands and sign autographs with the two.

The least popular are Gpicket Capshaw and Lester, one is a rookie actor, and the other is not well-known, only a few fans.

However, as an important role in "Raiders of the Lost Ark 2", and because of the joy brought to fans by the promotion of the two, there are also several people who ask Lester and Ms. Guckette Capshaw for autographs.

The time for publicity passed quickly, and before I knew it, it was the trial day of "Raiders of the Lost Ark 2".

The trial day of "Raiders of the Lost Ark 2" was arranged by Paramount to try it out in its own theater.

When I tried it, there would be fans and film critics, as well as some entertainment reporters who went to the theater to watch and record the viewing experience in detail.

After the film, there will be a media event for entertainment media reporters to interview the main creators.

Lester followed Harrison Ford and others to the release hall under the leadership of the staff, and when he walked in, he saw that the seats were full, and many people came to watch the film for the name of "Raiders of the Lost Ark" and Harrison Ford.

The main creators sit in the arranged positions and can see the expressions and screens of everyone in the seats.

Entertainment media reporters and film critics sit in the front row, and fans come to watch the film in the back row, a group of people holding Cokes and popcorn, buzzing and talking.

Among the fans, there are also investigators sent by Paramount to record the fans' expressions when they watch the film.

"The film begins!

When the Paramount logo appeared on the screen, the buzzing fans fell silent and watched the "Raiders of the Lost Ark 2" movie with serious eyes.

The singing and dancing at the beginning made fans find it very interesting, and a group of people continued to watch it.

"God, damn pilots, what are they going to do!

When the film shows the pilot taking away the parachute, some fans let out an exclamation and were relieved to see Dr. Indiana Jones land safely.

The 1-hour-long and 58-minute "Raiders of the Lost Ark 2" film made fans addicted to watching it, and the action visual effects in it made fans even more excited.

Lester's performance in the film, in particular, seems to have won him fans, and some people hurriedly asked their companions about the boy in the film.

The fans' expressions fell into the eyes of the investigators, and they recorded them one by one so that they could report back.

After the film was played, fans were still a little unsatisfied, and everyone withdrew from the theater one after another.

A group of people sitting in the main creative position, after the fans and film critics left, under the arrangement of Paramount, were interviewed by entertainment reporters and media.

The camera was constantly shooting at Leicester and Harrison Ford, and many of the microphones were focused in front of Spielberg and Harrison Ford, and Lester and Ms. Gerkette Capshaw responded to the camera with smiles on their faces.

"How do you feel about participating in this movie?

A microphone suddenly stretched out in front of Lester, and the abrupt reporter's question made Lester slightly stunned.

Harrison Ford and Spielberg, who were surrounded by everyone, did not interview, and came to interview him, an unknown actor, which made Lester a little unresponsive.

Ms Gerkette Capshaw touched Leicester with her arm and told him that he was still in the photoshoot.

Lester reacted, answered the question of the white-skinned young reporter in front of him with a smile and said: "I am honored to be favored by the director team and participate in this film. ”

The young reporter was not very satisfied with the professional answer, thinking of Lester's wonderful performance in the film just now, and hurriedly asked: "You are acting with Harrison Ford, how is he to you, and how the crew treats you." ”

"The crew was very nice to me, especially Mr. Harrison Ford who took care of me like a parent. Lester said with a smile;

That... The young reporter still wanted to dig Lester's words, and the staff who arranged the press conference here interrupted the interview with the reporters, and said apologetically: "Everyone, this is the end of the interview, and the creators still need to rest," At this point, he no longer intends to let reporters interview.

The young reporters had no choice but to take back the microphone, and the other reporters took the interviews they had written down and hurriedly went back to write their manuscripts overnight.

The young reporter who interviewed Leicester walked out of the place where Paramount held the press conference with Lester's words, and returned to his desk excitedly.

The young reporter put Lester's words aside, took out a newspaper with some zombles from the drawer, and turned to the last page, where there was a picture of a bar in the middle of nowhere, and the picture showed 16-year-old Lester singing with a guitar in his hand.

Ki Viseld is a young reporter for the New York Times, who likes to listen to songs and watch movies, and writes well.

This time, Paramount held a press conference for "Raiders of the Lost Ark 2", and was sent by the editor-in-chief to interview Harrison Ford, so that he met Lester.

Kiviselde, who listens to songs a lot, immediately recognized Lester as the teenager who was reported in the newspaper last year with the song "Nothing's going to change my love for you" (nothing can change my song about you, which became popular for a few days).

The song that Lester sang, Ki Veseld liked very much,

Seeing the real person in the newspaper, Kiwiseld did not go to interview Harrison Ford and Spielberg on the spot, but ran to interview Lester, who was not interested in reporters.

Putting down the old newspaper in his hand, Kiwiseld thought for a moment, picked up a pen and wrote about Lester's report on paper.