Chapter 539: Mobilization
After another two days, all the hotels of Jiangsu and Zhejiang Hotel have been renovated.
Today, they have put out all the promotions, and all kinds of publicity are overwhelming.
Especially in the major cities in Jiangsu and Zhejiang provinces, outdoor advertisements in the streets and alleys can be seen anytime and anywhere.
Almost all the citizens of the Suzhou and Zhejiang Hotel know that the Jiangsu and Zhejiang Hotel will start to do activities tomorrow.
Some people with lower incomes only feel a little bored with so many advertisements, but those who go to hotels, especially some women, after seeing those discounts, they already love to take advantage of small advantages, and they have planned to enter the store tomorrow to spend 1,000 yuan.
For these situations, the senior executives of the Xie Group who received the feedback, as well as Wei Gongzi, were very pleased.
I heard that the Xiulan Hotel will open tomorrow, and then look at their recent initiatives other than ordinary advertising. If this momentum continues, even if the Showland Hotel opens tomorrow, there will not be any good turnover.
As long as the Jiangsu and Zhejiang Hotel can press the other party to fight, continue to do public relations during this time, and then smear the Xiulan Hotel at any time, I believe it will not be easy for the other party to think about it.
Wei Renjie is sitting in a high-rise building at the moment, holding a wine glass and looking at Jinling City from a bird's eye.
He has been paying attention to the movements of the two hotels, and according to the current situation, it is difficult for the Xiulan Hotel to turn over. After a while, he will prepare to open the hotel to Minnan Province and compete for the market in Minnan Province in one fell swoop!
If the plan goes well, this time next year, I can call it a perfect day.
It's two o'clock this afternoon.
Qingyun City.
The headquarters of the Xiulan Hotel, in a private room, has been directly converted into a conference room at this moment.
In the conference room, there are core members of the hotels at each municipal level.
There are nearly fifty people, and it looks very magnificent.
And sitting at the head are Xu Fang, Lin Xiangxue, Kong Chaoling, and Zhao Yufei.
Most of these people below were recruited by Lin Xiangxue, especially the new stores in Jiangsu and Zhejiang provinces, and most of the people in charge of Xu Fang had only heard of his name and had not seen him.
Lin Xiangxue glanced at the crowd and said with a gentle smile: "The hotel will open tomorrow, but today I called everyone, and the time is really urgent." And in fact, the development of our hotel is also very urgent. But time does not allow us to procrastinate any longer, so we can only make everyone work harder. ”
"It's not hard. ”
"It should. "These people in the audience are all veterans in the workplace, and some polite words are very slippery.
Seeing that everyone had no opinion, Lin Xiangxue nodded and continued: "Because many people have just entered the hotel, they don't know much about our company, and even some people know that we are in Jiangsu and Zhejiang provinces, and our opponent is Jiangsu and Zhejiang Hotel, and the other party has been moving frequently recently, which may have given you a lot of pressure." This time, we are here to let you know more about Xiulan Group, to let you know the development plan of our hotel, and thirdly, to give you confidence in development. ”
After a pause, Lin Xiangxue continued: "First of all, our Xiulan Group, its main industries are Xiulan Hotel and Xiulan Hot Pot, and then there is a small restaurant below, called Xinyi Rice Noodles. If you pay more attention to catering, you should have heard the name of this rice noodle shop, which is a brand that our President Xu built in less than half a year. ”
Half a year, hearing this, many people looked at Xu Fang with more and more curiosity. Many people have indeed heard of Xinyi rice noodles, and a rice noodles shop suddenly sprang up, and everyone thought that it had accumulated for many years. This young shareholder is indeed a little capable.
"Because starting tomorrow, the battle between us and the Jiangsu and Zhejiang hotels will be in full swing, and today I will mainly analyze the advantages and disadvantages of our two hotels. First of all, in terms of fame, I feel that the fame of our hotel is relatively better, after all, dozens of first-line stars have more or less helped our hotel publicize. However, in Jiangsu and Zhejiang provinces, as an indigenous industry, the hotel will have a slight advantage in fame. Recently, they have cooperated with 'Zhenmei Wei', so from the perspective of Jiangsu and Zhejiang provinces, our hotel reputation is indeed at a disadvantage. ”
"The second is the environment, everyone is a veteran of catering, and the decoration effect of our hotel is something that everyone wants to see. On this decoration, Mr. Kong and I personally supervised, and the construction company that built the Yuehai Village Scenic Area specially designed, and the decoration level is not much better than the international level. ”
"Then there is the taste of the food, although the Suzhou and Zhejiang Hotel has the intervention of Zhenmei Wei, but our hotel's medicinal diet is unique in the world, nutritious and healthy, and has won the praise of countless customers. Actually, I wanted to tell you that we are better than them in terms of the taste of the food, but we don't need to boast about ourselves so much, which can also be described as equal. ”
"The next thing is the way of publicity, Jiangsu and Zhejiang Hotel is backed by Xie Group, and has a very strong strength in Jiangsu and Zhejiang provinces, so we are at a certain disadvantage in local advertising. But we are not inferior to them in terms of advertising, and everyone who has paid attention recently should find that we have our advertising in a set of CCTV and major popular programs. So in terms of advertising, we are not at a loss. ”
"As for the service, our waiters have very high standards of etiquette, and they also have very mature makeup skills, and even some waiters have a high level of foreign language. On the whole, we are not inferior to Jiangsu and Zhejiang hotels. ”
After saying this, Lin Xiangxue took a sip of water, and then asked gently: "After the temporary analysis of what I want to say, you can put forward any opinions, doubts or difficulties." ”
"Mr. Lin, what you said is true, but fame is also very important to the hotel. Our hotel in Jiangsu and Zhejiang provinces can not compare with Jiangsu and Zhejiang hotels, this should be the biggest flaw, right? A woman frowned.
"Yes, Mr. Lin, this is also what we are puzzled about. Some of the newcomers chimed in.
"Also, now the activities of the Jiangsu and Zhejiang Hotel are very ruthless, and the discount is very large, I don't know if we have a way to deal with it?" another person also expressed doubts.
Xu Fang coughed lightly at this moment, and said gently: "The aroma of wine is also afraid of deep alleys, so our promotion is not inferior to that of Jiangsu and Zhejiang Hotel." As long as people who watch TV and video can see the promotional advertisements of our hotel. Moreover, even if the Jiangsu and Zhejiang hotels have a strong heritage in Jiangsu and Zhejiang provinces, we are the founders of Mr. Kong, and it can be said that the reason why the hotels in Jiangsu and Zhejiang are brilliant is due to more than half of Mr. Kong's contributions. Now we have snatched the biggest pillar of the Jiangsu and Zhejiang Hotel, and they are toothless tigers at best. ”
"Of course, I know people's concerns, because these ads can't get a new hotel up and running quickly, so we have a second step in our promotion plan. This plan will be implemented from now on. Yufei, you turn on the projector. Xu Fang commanded.
Zhao Yufei immediately turned on the projector when he heard this, and soon Xu Fang's computer desktop was displayed on the projection screen.
Xu Fang didn't have any ink, and when the projection on the screen was clear, Xu Fang quickly opened a website and said: "This is the official website of Yuehaicun, Yuehaicun Traditional Chinese Medicine Company should not be so familiar to everyone, but when I say cardamom puree, everyone may be clear." ”
"I'm sure everyone has heard of cardamom puree," the big-eyed woman before had some curiosity in her eyes: "Our hotel is also on fire because of this, but after such a long period of market feedback, there are really few people who can meet the standard of buying cardamom puree. ”
Xu Fang nodded and said: "Cardamom puree cannot be mass-produced due to the scarcity of materials, but after our continuous research and development, a new product has been developed, the name is Qingkou, the effect is the same as cardamom puree, it is a diluted version, enough for everyone's usual skin care, and the effect is better than all skin care products on the market." Although it can't really be mass-produced without restrictions, it can fully cooperate with our hotel to do activities. ”
"Cardamom has the same effect as cardamom puree?"
"Doing an activity?"
"Sounds good, I wonder how much it can produce?"
Everyone here has heard of cardamom puree, and now even if it is a derivative of it, it has received everyone's attention.
Seeing everyone's curious appearance, Xu Fang did not slack off, entered the backstage of Yuehai Village's official website, and released a piece of propaganda.
Refreshed the homepage of the official website of Xiayue Haicun, and in the most eye-catching position, the promotional picture of "Qingkou" was hung on it. There is a very direct description in the text: Qingkou, a skin care artifact, a derivative brand of cardamom puree!
Under everyone's curious gaze, Xu Fang clicked on this link.
In the web page that opened, there was a classical woman at the top, holding a porcelain vase in her hand, looking beautiful.
And below the image, there is an introduction to Qingkou:
Qingkou is made by using the ancient Chinese medicine to refine the skin care essence of Chinese herbal medicines and quench it through multiple processes. Because of the cumbersome workmanship and precious materials, it was only circulated in the royal family and princely generals in ancient times, and was sought after by countless concubines and ladies. It can effectively improve the skin, and has multiple effects such as moisturizing, whitening, and scar removal without any side effects!
Don't ask us how good the quality is, we just silently crush all the brands!
There are four more pictures below the text, all of which are photos of "Qingkou", the pale green ointment, which makes people feel very effective when they look at it.
Further down there is another introduction:
Luxurious formulas, perfect efficacy, the No.1 in the skin care industry, but this is not a reason for us to raise prices. We do not raise prices, and are willing to be a clear spring in the high-end skin care industry, with only 860 yuan per bottle!
Eligibility: Sherlan Hotel members, you can purchase one bottle for every 1,500 points!
Let's meet on December 29th, on sale at 4 p.m.!
……
When they saw this, everyone's eyes widened in shock.
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