readx;? The price offered by Beiqi to Valno is not low, but this group of crooked nuts is not stupid, they are not satisfied with the current remuneration after understanding the situation of Beiqi and the current situation of the domestic industry. Pen & Fun & Pavilion www.biquge.info

What is it that makes Valno so arrogant? It all starts with the design of the car itself.

What is the first thing that attracts consumers to a car? Or is it better to ask, what is the main impression of an unfamiliar car?

Appearance, of course!

The performance of the car will only be known after the owner's long-term experience. However, appearance determines the intuitive impression of consumers.

It's the same as looking for a girlfriend, and the personality will be slowly understood through a long time together. But your appearance and figure determine whether you will chase her or not. There's nothing wrong with that, right?

Therefore, whether the car is beautiful or not greatly affects the reputation in the market.

Looking at today's automotive market, there are too many examples of how one form determines the sales of a car. If you have to make a list, you can use the smallest font size to fill a page of A4 paper.

Take, for example, the biggest beneficiary of winning the market with their appearance, the Korean car brand.

The eighth-generation modern Sonata, whether it is performance or not, on technology... That's it. However, the success of the appearance of this car directly laid the foundation for its big sales.

After the upgrade, the Sonata has become a hot-selling model of the year, from the previous tepid sales, and sold nearly 500,000 units in the global market that year! The new Elantra, which is extended by the design language of the eighth-generation Sonata, has sold more than one million units worldwide.

Of course, the Elantra's success also has to do with his positioning and price. But the shape is also a major plus for the hot sale.

And Kia's K5, this car...... It truly represents the pinnacle of Korean car design. Don't get me wrong, there's no compliment here.

From the very beginning of the car's launch, there have been a variety of minor problems, such as the abnormal noise that can never be solved, and the sheet metal that is as strong as the ice cream crispy bucket...

And this is still a tsundere car, how long it can be driven without breaking depends entirely on the character of the owner.

The chassis is not good, the handling is not good, the power is insufficient. Except for the fancy appearance like a long-legged Oba in a Korean drama, the whole car can be said to have no bright spots.

But it was with this shell that the K5 also set off a bloody storm in the mid-level car market that year.

And there are countless examples of an ugly appearance ruining a car.

In the time and space before the history of the automobile has not changed, the Volkswagen Golf, which was launched in 1974, after six generations, has been strong in the European and American markets for more than 30 years, and occupies 60% of the market share in Germany. The model is classic, durable, and of outstanding quality, almost a word that describes this car exclusively.

However, after entering the Chinese market, this popular sales champion in Europe fell from heaven to hell all of a sudden. After several years of recession, there was a miserable situation of semi-suspension in China.

Why? Part of the reason may have something to do with the pricing that Volkswagen was doing at the time. But the deeper reason is that the shape of the golf does not meet the aesthetic standards of the Chinese.

To put it bluntly, it's ugly.

There is also Suzuki Liana in this time and space, and this car is a very important part of the Suzuki Group's globalization strategy. Whether it is space performance, fuel economy, or practical and rich configuration and pragmatic overall style, it can be called a good word.

But in China, the car was sold for only two years before it rolled off the assembly line. Why? It's so ugly.......

Although Xu Guangsheng has a problem with his character, his mind is still sober. The reasons for the failure of several Beiqi cars before the company have also been summarized. The moderation in the appearance design is the eternal pain in Beiqi's heart.

And now, Xu Guangsheng, who has a lot of money, wants to raise his eyebrows and make a model that is invincible and beautiful.

That's why he hired Valno's design team with a high salary, striving to make the Shengshi C-class an instant hit in terms of appearance.

Valno also knew Xu Guangsheng and Beiqi's thoughts. And he also knows that the current Chinese automotive industry has no designers who can be called.

So after two days of passive slacking, he proposed a raise.

Xu Guangsheng was also angry with this group of uncles, but the situation was pressing, and in order to win the Shengshi project at that time, the guarantee to keep up with the head was to go offline within half a year.

So for Valno's inches, he could only pinch his nose and admit it.

After being promised a nearly nine-figure payout, Valno was satisfied. Woke up a few drunks trapped in the office sofa with a big mouth, and began to work on the new design of the Shengshi C-class.

It has to be said that the passion for the work of the Valno team, which has made a lot of money, has soared. It only took more than a week to finalize the appearance of the car and send it to Xu Guangsheng's desk.

However, looking at the rounded model on the renderings, Xu Guangsheng frowned.

This...... Some are a little too dull...... It's round and round, and it's cute to look at.

"Mr. Valno, is this model too mellow? Although the Chinese pay attention to moderation, they are not good at all. ”

The translator stood on tiptoe and whispered a few times in the ear of Valno, who was full of beard, and translated Xu Guangsheng's words.

"Oh, my sir, this is the most popular design language in Europe at the moment. Looking at the shape of the car, you may find that it is a process from circle to square and from square to circle. At present, the most popular is to use roundness to express the smoothness and grace of the car. Especially for this executive-level car, it is simply the most appropriate to use this design language. ”

Xu Guangsheng listened to the translation, and with the renderings, he really felt a little bit pleasing to the eye.

Valno over there is still boasting that according to his description, this car should be designed like this, as if the slightest change is a blasphemy of beauty and irresponsibility to the project.

Xu Guangsheng is not a fool, and the contract signed with Valno is that he can unconditionally modify the design three times. The smaller the modification of the model, the better it will be for the design team.

If you put yourself, you have to desperately say that the design of the car is perfect.

But Valno's words just now still had some effect, Xu Guangsheng looked at the few drawings in front of him, and he couldn't make up his mind for a while.

One of the many nonsense that he agrees with is the positioning of the C-class of the prosperous world.

As a government administrative car, it really can't be too public.

It's appropriate to keep a low profile.

It was under this contradiction that Xu Guangsheng called his secretary.

Since taking over the Shengshi project, the media has been enthusiastic about it one after another, and he has built a backbone image in the automotive industry. So in line with the times, Xu Guangsheng established his own Weibo.

However, he does not soak in Weibo, but the secretary operates on his behalf, and he does not often post some special professional papers or editorials.

Not to mention, it has nearly a million fans.

So for this aspect, Xu Guangsheng, who loves to be in the limelight, still attaches great importance to it.

So, when he couldn't waver, he thought of a solution.

Post the appearance picture to Weibo, and see the reaction of netizens first! )